488 [Sneak into the Night with the Wind]
With the advancement of the work of marketers, the vast market for cash registers and computers has been presented quickly and intuitively.
According to statistics, there were more than 12,000 large supermarkets in China with a business area of more than 5,000 square meters. This is also a key customer of China's cash register computers at this stage. Taking advantage of the country's rectification of product codes and the operation upgrade of large supermarkets, it is almost impossible to talk about it. Because there is no second cash register computer in China, Chinese version of cash register software cannot be found on the market. Even Carrefour and Walmart plan to purchase China's computers, they cannot ship them abroad, right?
Since China has not completely lifted restrictions on foreign supermarkets, foreign supermarket development and expansion are very slow. Carrefour has only had more than 20 branches in China for several years. Therefore, since 1991, the golden 10 years of local supermarket development, there are signs of blooming everywhere.
The most obvious one is a comprehensive supermarket with a business area of square meters. The target position is "the first stop for shopping in residential areas". There are already tens of thousands of such supermarkets. They do not have their own logistics and distribution centers, nor do they have an intelligent ordering system. When large supermarkets popularize cash register computers, these medium-sized supermarkets must follow up quickly.
Another type is the small supermarket in community convenience store style. After 10 years, there are the largest number of such supermarkets, but they have not yet developed enough. Most of them are still convenience stores, and the goods are separated by the counter. If you want to buy anything, you have to rely on the clerk to take it out.
By 2005, China completely relaxed restrictions on foreign supermarkets, and Walmart and Carrefour soared in an instant. The competition in local supermarkets became even more intense. Lianhua pushed Hualian out of breath, Yonghui Supermarket rose again, and tens of millions of convenience stores were transformed into small supermarkets.
In two years, that was the most popular era for cash register computers! In 2012, the domestic supermarket industry was about to usher in a wave of bankruptcies, because the store rents continued to rise, resulting in the rapid decrease in the number of supermarkets.
Shenzhou Technology does not advertise, just talks one by one. First, go to a large supermarket, and then to a medium-sized supermarket. In just a few months, the sales of Shenzhou cash register computers have reached nearly 100,000 units, and the gross profit before tax has reached more than 200 million yuan!
Computer manufacturers, including Lenovo, didn't understand what was going on. By the time they realized it, Shenzhou Computer had completely occupied large and medium-sized supermarkets.
Moreover, the sales of high-end computers in China have also been driven by the sales volume, as more and more supermarkets are developing smart ordering systems. Cash registers belong to front desk machines, while ordering systems require high-performance backend machines. When supermarkets place orders, they simply buy one or two high-end models of China.
After getting enough orders, Shenzhou Technology directly found Tsinghua Unigroup to cooperate. Tsinghua Unigroup had not started making computers at this time. When they saw that there were so many orders, they were immediately moved and agreed to develop a printer that matched the Shenzhou cash register computer. This kind of printer can not only directly issue receipts, but also print the supermarket store code after weighing vegetables and fruits, making it easier to check out at the cash register.
Everything was unaware of it. Tsinghua Unisex was afraid of being snatched by companies such as Founder and Sitong, and cooperated with Shenzhou Technology to fight an ambush. The two companies deliberately placed their logos below the inside of the computer and printer. Even if Lenovo and Founder's boss went to the supermarket to buy things in person, they would not find that these computers and printers were domestic products.
The unique business has been doing it all the time. It was too late to discover Lenovo, Founder, Sitong, and Great Wall.
Because the cashier software is based on customer feedback, Song Weiyang asked Kingsoft to continuously improve and update. Qiu Bojun and Lei Jun vowed to only make general software, but now they are completely deviated by Song Weiyang. After all, they have to make a living. Now they are making professional software so they even set up a department specifically for this. Seeing that the supermarket business is booming, Kingsoft immediately started to crack the foreign ecr system software and made a Chinese version.
Tsinghua Uniscope spent money on developing scanning guns, which belonged to their old business. In the 1990s, many domestic security equipment was owned by Uniscope and also produced scanners.
This forms an iron triangle, or one-stop service.
The supermarket front desk uses Shenzhou cash register computer, Unigroup printer and scanning gun, Kingsoft cash register software, and the supermarket back desk uses Shenzhou high-end computer and Kingsoft ecr software.
Where can we plug in Lenovo, Founder, Sitong and Great Wall? If they only sell computers, supermarket customers will not do it, and they will have to make software and printers. The basic market is occupied by China. No matter how much they spend, they can only grab a bite of leftovers.
For some reason, Shenzhou Technology became a strategic partner with Tsinghua Unigroup. Shenzhou even authorized patents at a low price, allowing Tsinghua Unigroup to produce USB flash drives. Since then, every time Shenzhou sued domestic USB flash drive manufacturers for patent infringement, he would take Ziguang to sue, so he found that the lawsuit was much easier than before.
The supermarket businesses in China, Tsinghua and Kingsoft are all invisible. The peers do not pay attention to it, the media does not pay attention to it, and the people do not pay attention to it. It is like it never existed, but it quietly occupied most of the country in this field.
By the way, by the way.
Song Weiyang's hometown, Rongping City, also opened its first supermarket this year, with a business area of more than 5,000 square meters.
On the opening day, the discount was paid for guests, with 10 cents per pound of eggs, and the door was crushed by customers. The entire supermarket was directly paralyzed, and there were more people watching the fun than the shelves. Eggs, tissues and other ultra-low-deal goods were directly stolen. The cashier who could only operate manually was so tired that he wanted to cry.
Moreover, many things in the supermarket were stolen. After all, many products were not even barcoded or invalid at this time, so they lacked soft and hard marks that could be received by the sirens. On the opening day, there were so many people that they could not see the monitor. Who knew who hid the things in their clothes, and the sirens at the door were directly decorated. After statistics, the stolen things were worth thousands of dollars, which made the supermarket owner so angry that he scolded them for being all unruly.
The popularity of the first supermarket in the city immediately made local businessmen jealous, and three medium-sized supermarkets were opened in half a year.
This is how China's supermarket industry is done, especially in remote areas. People in these small places have no knowledge and regard supermarkets as very high-end things. After entering, they find that the things here are cheaper, so word of mouth is more attractive. As long as one opens, followers will appear immediately, all of which are potential customers of China's cash register computers.
Song Shumin also opened a supermarket for his brother-in-law, which was located near the railway station in the old city area, with a particularly large passenger flow.
Chapter completed!