473 [China Quotes at the Beginning of the Century]
After the party, go their separate ways.
Wang Bo, the guy, walked the fastest and took a plane that night because he only took one day off and had to go to work the next morning.
Li Yaolin was not in a hurry at all. This guy is the deputy director of the department under the Department of the Oilfield Enterprise Law and Regulations. The Department of the Enterprise Law and Regulations mainly does two tasks: one is legal-related matters, and the other is the study of rules and regulations. Li Yaolin came to Beijing this time and did not ask for leave at all, but was on a serious business trip. He flew to Beijing all the public expenses reimbursement: first contact with Chairman Xifeng, reach an intention to conduct an inspection and exchange, and then take the group to Xifeng to inspect the enterprise management system.
Li Yaolin moved directly into the house rented by Peng Shengli, and hang out with Nie Jun for three days, making an appointment to travel around the Forbidden City, Temple of Heaven, and Badaling.
Zhou Zhengyu was quite miserable and was caught by his mother for a blind date. Even though he looked down on the other party at all, he could only bite the bullet and go on a date. After several days of depression, he found out that the girl had the same idea as him. The two hit it off and deceived both parents together and used the excuse of going to Hong Kong City to have a trip to fall in love. In fact, they flew to different southern cities. When the boy came back from traveling, he should go to the customs office to work. The status of a master's degree in Turtle was enough to be a cadre.
Afterwards, Li Yaolin returned to Shandong Province, and Nie Jun was also preparing to rush to Wudang Mountain.
Nie Jun also bought a complete set of postgraduate entrance examination review materials and borrowed 3,000 yuan from Song Weiyang, intending to learn skills and prepare for the exam in Wudang Mountain.
Before leaving, Nie Jun went to Peking University for a long time. The most impressive thing was in addition to the massive collection of books in the Peking University Library, there was also an Internet cafe street outside the south gate of Peking University. There was a whole row of houses there, all called "Feiyu Internet Cafe", which was opened by a Shanxi merchant. Now there are more than 1,000 computers in Feiyu Internet Cafe, and nearly 10,000 people surf the Internet every day. By next year, the number of computers in Feiyu Internet Cafe will reach 1,800, and the number of Internet users will exceed 16,000 every day. I don’t know how many Peking University students have harmed.
The Shanxi businessman who drove Feiyu Internet Cafe also became a sensational figure in Zhongguancun. This guy is not a coal boss, but a gas station. He is the lucky one in the business world who is indifferent to all.
In fact, with this person's financial resources, he could not afford so much money to open an Internet cafe chain. However, this year, both PetroChina and Sinopec went public and raised huge amounts of funds in the stock market. Many overseas consortiums and oil companies took the opportunity to obtain the "two barrels of oil" shares and obtained the qualification to enter the Chinese market through this relationship.
The "two barrels of oil" cooperated with multinational companies and built 3,400 gas stations in Guangdong, Zhejiang, Jiangsu and Fujian provinces in one go. Then they captured land in various northern provinces and carried out high-priced mergers and acquisitions of private gas stations. The competition between CNPC and Sinopec is becoming increasingly fierce, and the price of acquiring gas stations is getting higher and higher, which has quadrupled within a year. The Shanxi businessman took the opportunity to sell several gas stations and then opened Internet cafes at the south gate of Beijing University.
The luck of the Shanxi merchants is so good. They not only catch up with the peak of selling prices at gas stations, but also catch up with the golden period of opening an Internet cafe, and easily complete a gorgeous transformation.
The reform and listing of the "two barrels of oil" was a microcosm of many state-owned enterprises around 2000.
These are all preparing for joining WTO. The general losses of state-owned enterprises for 20 consecutive years have suddenly achieved a shocking reversal this year. Although the number of state-owned enterprises has decreased significantly, the annual profit has reached more than 200 billion yuan, an increase of 140% year-on-year, setting a record since the 1990s.
Many state-owned enterprises are becoming more and more commercial and market-oriented, among which the pharmaceutical industry is a typical example.
China Computer's annual advertising budget of 100 million yuan cannot be compared with pharmaceutical companies. In the first five months of this year, Harbin Pharmaceutical Group directly spent 570 million yuan on advertising expenses, becoming China's largest advertiser. Before 1999, Harbin Pharmaceutical Group's total assets were only 100 million yuan, and its annual R&D expenses did not exceed 2.5 million yuan.
This approach is very similar to selling health products a few years ago. In 1999, Harbin Pharmaceutical Group tried every means to make money, used it all to advertise, and even borrowed loans to advertise everywhere. This year, it used the money it earned to advertise. In less than a year and a half, the advertising expenses it owed CCTV exceeded its total assets.
Other state-owned enterprises followed suit, selling medicines, selling electrical appliances... The Eight Immortals crossed the sea, showing their magical powers, and the advertising prices of the national media were rising.
Scientific research and innovation are no longer done, and product quality is ignored, and advertising is just crazy. Some companies have good advertising effects, orders far exceed their own output, and there is no time to expand production capacity. They simply outsource production and take advantage of the great opportunity to make money by private label.
The fundamental reason for this phenomenon is that the central government is vigorously promoting the restructuring of state-owned enterprises and carrying out preferential tax incentives. The freedom of state-owned enterprises has been enhanced, and the profits and taxes that need to be paid have been reduced. Therefore, they can use related loans to make money, and after advertising, they can also fight price wars with private enterprises.
Who can withstand this?
People have better loans than you, and the tax amount payable is lower than you, and countless private enterprises are made to death. Fortunately, state-owned enterprises still have many hidden burdens and have to pay dividends, otherwise private enterprises will not be able to do so.
This market chaos also made the central government alert. Just two months ago, the State Administration for Industry and Commerce suddenly issued a policy, announcing that the advertising costs of state-owned enterprises must not exceed 2% of pre-tax sales revenue. This suppressed the unhealthy trend of state-owned enterprises advertising randomly, and Harbin Pharmaceutical Group became the biggest winner because it has already gained brand awareness, while other pharmaceutical companies can no longer compete with it like this.
State-owned enterprises in various places have voiced opposition, and the State Administration for Industry and Commerce cannot withstand the pressure. It can only issue supplementary clauses in half a year to increase the advertising ratio in the pharmaceutical, food, daily chemical and home appliance industries to less than 8% of pre-tax sales revenue.
In the past two years, there have been so many such bans.
For example, in the aviation industry, China in the 1990s was the country with the largest number of airlines in the world. In order to compete for customer sources, airlines were discounted and discounted, resulting in actual air ticket prices plummeting year by year, causing losses to the entire industry. Take Shenghai Feijing for example, air tickets start at 25% off, which is cheaper than taking a soft bed in the train.
The State Administration of Civil Aviation directly issued a "ban on discount order", which caused an uproar across the country, but it turned major airlines into profits.
How did Spring Airlines get started? Others can’t discount, but it cooperated with travel agencies to count tour guide fees, accommodation fees and air tickets. The ticket price was once lower than that of train hard sleepers, and quickly seized the low-end consumer market.
At the end of August, Nie Jun had left the capital, and Zhang Chaoyang rushed back from the United States and invited Song Weiyang to Sohu to convene a shareholders' meeting.
The US Internet bubble has been burst for four months, and Sohu's stock price has only grown against the market for 5 weeks, and then it has fallen all the way and plummeted. At this time, it is almost falling below the issue price.
It's all exploded, the global Internet industry has entered a cold winter, and Internet companies are going bankrupt every day in the United States.
China has also been cheated badly. Due to the previous Internet popularity, Zhongguancun added 150 new companies this spring, one-third of which belong to Internet companies, which is more than the previous number of Internet companies in the country. This originally indicated that China's Internet industry entered a period of leapfrog development, but the development momentum came to an abrupt end, one dead and one death to one count!
Chapter completed!