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453【Market Positioning】

From the end of February to mid-March, Song Weiyang had been wandering around in the capital and took several orders in person.

"Zhongxingwei" is expanding its scale and purchased 60 computers in one go, all of which were purchased from Shenzhou Technology Company. In addition, Sohu.com, which has just been successfully listed, has also set up a branch in Huadu, and more than 80 computers are all made of the Shenzhou brand. After Xifeng's acquisition, Yinlu needed to conduct intelligent information office work, and the first batch of 30 Shenzhou computers were purchased.

There is also a company of Taurus Club members. Song Weiyang called a phone call, and everyone expressed that they would give priority to China and ordered a total of 80 computers within half a month.

At the same time, the salesmen of Shenzhou Technology began to travel around the country, specifically looking for large and medium-sized companies to negotiate: as long as you purchase Shenzhou computers in batches, you will get a super low price with the Xifeng erp system, and help you with the installation for free, and teach you step by step how to use this system (charges).

Xifeng's erp management system is very famous in the Chinese industry. It was first developed by Kingsoft Software and was constantly improved during the production management process. Now it has been updated to version 3.0. This thing is a non-sale product, which beats similar management systems in China. Many companies are very jealous.

But Xifeng doesn't sell it. The price abroad is very high, and it also requires professional training. You even have to hire foreigners as consultants. After all, they are all foreign language systems. Only large companies like Haier, which are rich and willing to spend money, are willing to introduce foreign ERP systems and spend a lot of US dollars to ask foreign consultants to come and teach.

Now, Shenzhou Technology has spent 8 million yuan to buy out the Xifeng erp 2.0 version. The pure Chinese system is one-click fool management, and it is also installed for free. If you want to train employees, you can also pay for Xifeng to help.

Before the advertisements of Shenzhou Computer have been broadcast publicly, more than 20 large and medium-sized enterprises have already purchased them, with orders exceeding 3,000 units. The second is to buy computers, which is to get Xifeng's erp management system. Although it is only eliminated version 2.0, it is the best in the full Chinese version, and it does not require a lot of foreign exchange, and it will be put into use soon after installation.

Shenzhou Technology has specially established a computer department, recruited more than 400 employees in one go, and set up after-sales outlets in 25 cities across the country. In addition to bundling and selling to enterprises and establishing cooperative relationships with shopping malls, Shenzhou Technology has even formed strategic partners with Changhong.

Some people may ask, Changhong makes TVs, why does he need to cooperate with this company?

Haha, in the 2000 Chinese brand computer market, three of the top 10 domestic brands, whose main business is to make TV sets. TCL's computers can even rank in the top five in sales. The magic weapon is the existing color TV sales channels. In addition, TCL is already making repeaters, and I heard that it is also preparing to go to the U disk production line.

It is really difficult to do in the TV industry. It is not possible to transform without diversified development.

Mr. Ni, Changhong, is fighting a price war again, and is unique and spending huge sums of money to stock up on color imaging tubes. In the color TV manufacturing industry, color imaging tubes account for 70% of the total cost. Mr. Ni directly monopolized domestic color imaging tubes and announced that he would continue to reduce prices, hoping to force his domestic peers to death.

So a funny scene appeared. The manufacturers who signed monopoly supply contracts with President Ni expanded their production capacity and made a move to other companies. At the same time, the smuggling of color imaging tubes in South China is very popular, and the price is even lower than that of domestic ones. President Ni's monopoly business has become a joke.

Changhong was therefore trapped in a situation of collapse of the capital chain, and Mr. Ni was almost driven out of office. Other color TV manufacturers took the opportunity to counterattack and took the initiative to launch a price war. The price of color TVs fell again and again, causing several color TV manufacturers to go bankrupt.

This price war will last until 2001, resulting in an average profit of each color TV of less than 10 yuan. The industry jokingly claims that it is similar to selling cabbage. And this situation really happened. In August 2001, a shopping mall in Jiangcheng held a promotion, and all domestic color TV brands were sold by pounds. The TV was labeled "1 kilogram of 30 yuan", which really attracted countless consumers to buy it.

What’s even more funny is that while domestic color TVs are fighting each other, foreign color TVs do not lower their prices, and use high-end and fashionable style as the selling point. Not only does it make a higher profit, but its market share has also increased from 10% to 30%. Five years ago, the brilliant achievements of the domestic color TV defense battle were wasted, and foreign color TVs once again gained a firm foothold.

Mr. Ni hasn't stepped down yet. When Song Weiyang offered his olive branch, he immediately agreed to help China sell computers. First, it can disgusting opponents such as TCL and Hisense, which also produces computers; second, it is profitable, helping to sell a computer, and even more profitable than Changhong's own color TV.

...

Lenovo Headquarters.

Mr. Liu is now in full swing. Lenovo has reached the first place in China and has left the second place far away. Lenovo's stock price has also risen steadily, exceeding HK$50 per share. The Hong Kong Stock Exchange even plans to include Lenovo in the Hang Seng Index stock.

The group felt that Lenovo's stock price was too high, and was discussing the split of Lenovo Group and Lenovo Digital, and then Lenovo Digital went public to make money. By the way, the original name was changed to Shenzhou Digital, Song Weiyang created Shenzhou Technology in advance. In order to avoid a car crash, Lenovo had to name it Lenovo Digital.

Once Lenovo Group and Lenovo Digital split, Lenovo's stock price will definitely plummet. This plunge can avoid certain stock market risks and continue to make money. Then, it is to list the parent company Lenovo Holdings and happily add another wave of money.

Why was Lenovo's stock price more than 70 yuan at the end of 2000, and then it fell to only a few yuan? In addition to the stock market environment factors, it was mainly created by Lenovo itself, and it listed three stocks.

"Shenzhou Technology has released a computer, you need to pay more attention." Mr. Liu said with a serious expression.

Yang Yuanqing didn't care and said with a smile: "Don't worry, Shenzhou Technology can't make a few waves."

Mr. Liu shook his head and said, "Song Weiyang is a very powerful person, and he must be on guard against him. Moreover, Xiaolingtong's business is too profitable. Shenzhou Technology has very strong financial strength. When they enter the computer industry, they are a hundred times more dangerous than those selling color TVs."

"No matter how powerful Song Weiyang is, he has made a mistake this time," Yang Yuanqingle said, "The pricing of Shenzhou computers almost made me laugh to death."

Mr. Liu asked: "What's going on?"

Yang Yuanqing said: "Now computers are easy to sell at high-end and low-end. The high-end ones cost tens of thousands of yuan, mainly foreign brands; the low-end ones cost more than 5,000 yuan, all domestic brands. Shenzhou Computer has also launched two models, one is 10,888 yuan, which is on the high-end route; the other model is priced at 6,888 yuan, which is neither high nor low, nor awkward, who can he sell to?"

"Haha, then don't worry anymore." Mr. Liu suddenly became happy.

Over the past four or five years, the Chinese computer market has been very evil.

First of all, domestic branded machines are mainly composed of more than 55%. Foreign branded machines and domestic assembly machines have market share of around 22%, mainly because the parts compatibility is insufficient at this time, and most customers do not know that they can still assemble them.

Secondly, the sales of high, medium and low-end computers are very different. The hottest selling is the low-end brand machine priced at more than 5,000 yuan. From thinking of various small brands, they keep boasting about CPU models, and other configurations are the most trashy things, creating the illusion of "good quality and low price" for consumers.

For mid-range brand machines at a price of 6,000-8,000 yuan, everyone thinks that there is no market and is too lazy to manufacture them. The shipments of each brand are very small.

Now the main model of Shenzhou Computer is sold for 6,888 yuan, which is perfectly trapped in the market black hole. Mr. Liu and Yang Yuanqing were both amused by this trick, and watched how Shenzhou Computer was cheated by bad pricing.
Chapter completed!
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