Traditional canned fruits are so sweet that they are so sweet that they can be used to saccharin sodium and saccharin.

This is very popular in the era of lack of food and clothing. People usually don’t eat any fruits, and even lack sugar intake. Canned fruits can make up for all this.

Since you want to create healthy products, you must look unique.

The Qiqiao Cup series has a very low sugar content and tastes slightly sweet. It is not a false statement that ordinary diabetics can also eat it.

Of course, in order to avoid accidents, the packaging box will also indicate: For your health, patients with severe diabetes should not eat this product. Patients with mild diabetes can eat it in small amounts as confirmed by the doctor.

Watching the advertisement shooting throughout the whole process, Song Weiyang asked the three people in the publicity department: "Do you understand?"

Chen Weifeng, head of the publicity section, said: "I understand, it means promoting canned yellow peaches is good for the body. Giving our canned food as a gift is healthy and face-saving."

"Where are you?" Song Weiyang asked the remaining two young men, one named Li Hong and the other named Pang Xiaojian.

Li Hong said: "I think the same as Section Chief Chen."

Pang Xiaojian said: "So too."

"Yeah, it's very good." Song Weiyang nodded in praise, but in fact he felt speechless.

Chen Weifeng flattered: "It's still Director Xiao Song who is good. When this advertisement is broadcast, the people will definitely rush to buy it."

Song Weiyang couldn't help but enlighten: "What publicity strategies can you see from this advertisement?"

Chen Weifeng said: "It means being healthy and having face. If you don't buy our canned food to give to your elders, that is unfilial!"

"What else?" Song Weiyang couldn't help but hold his forehead.

Pang Xiaojian suddenly said: "The advertisement should be made to make people believe it, and an expert should be invited. This expert looks formal when he stands in a white coat. Only when he speaks to make people believe it will others come to buy it."

Li Hong said: "Yes, I feel like eating canned yellow peaches."

Alas, I still lack talent, it’s too hard to cultivate myself.

Chen Weifeng seemed to see that Song Weiyang was a little dissatisfied and hurriedly said, "Director Xiao Song, you should tell us something."

Although this guy has poor understanding and good eyesight, he should go to the factory to do personnel and reception instead of doing publicity work.

Song Weiyang gave a lecture on the spot: "What is publicity? Propaganda means to make people know and remember it. Just like a person, it is difficult for people to remember it when they look ordinary and wear ordinary clothes. So, how can people remember it?"

"Put your clothes and dress up beautifully." Chen Weifeng continued.

Li Hong said: "You must also have spirit and momentum."

Pang Xiaojian suddenly asked: "Can you dress up ugly?"

Hey, Pang Xiaojian seems to have some cultivation value.

Song Weiyang smiled and said, "It can be ugly! If you want people to remember, you are either beautiful, ugly, or you speak loudly, or you sing and dance."

"It's just to be different from others!" Pang Xiaojian concluded.

"Yes, it's different, this is the core idea of ​​publicity," said Song Weiyang. "Look at our Qiqiao Cup series, the gift packaging box is beautiful and the canned bottle is beautiful, which makes people feel high-end at a glance. This is called packaging, which is similar to people wearing beautiful clothes!"

Pang Xiaojian asked: "What about ugly? It's ugly that only makes people dislike it."

"I said it's okay to pretend to be ugly. This kind of ugly is a metaphor," said Song Weiyang. "In advertising, it can make people annoy when they see it, and make people feel vulgar. If they make people annoy, it means that they can remember it. He may buy it next time he sees it."

Chen Weifeng asked in confusion: "It's all annoying, why would he buy it?"

Song Weiyang asked back: "If you want to find someone to do business, there is a stranger you don't know at all, and an acquaintance that you feel very annoyed. Which one would you choose?"

"Of course he is an acquaintance." Chen Weifeng said.

"That's right," said Song Weiyang. "When consumers want to buy some kind of product, they go to the mall and take a look. Hey, I know this brand, their advertising is so annoying. Then buy this one, after all, it is a big brand with advertisements, and I don't know other brands."

Chen Weifeng flattered again and said with a thumbs up: "Director Xiao Song has many reasons, I am old Chen!"

Song Weiyang also said: "In addition to these, we also need to have highlights when advertising. Just like a young man in love, you have to take out your strengths. If you are not good-looking and have no money at home, what should you do? You have to appear diligent and able to take care of others. Only by showing off your strengths can you catch up with the girl."

Li Hong also gained some knowledge: "Our canned food is a young man, and consumers are a girl, so we have to show them the advantages."

"That's right," Song Weiyang said, "so we have to look for advantages. Take this advertisement for example. We sell packaging and face, and the other is health. Yellow peaches are highly nutritious, and our canned yellow peaches are also low in sugar. This is the advantage!"

Pang Xiaojian asked: "What if the product has no advantages?"

"Then create advantages!" Song Weiyang said, "The advantages are not necessarily practical things, but also a concept, a slogan. Have you heard of Lenovo, a company that sells computers?"

"I haven't heard of it." The three of them shook their heads together.

Song Weiyang said: "Lenovo, in the old saying, is a comprador, selling foreign computers to Chinese people. But the advertisements they posted last year were very powerful, called 'What will happen to the world if humans lose Lenovo'. Lenovo computers have no advantages. They sell concepts, and people remember it as soon as they hear it. It seems that without Lenovo, the earth will stop operating."

"This advertisement is so amazing!" Pang Xiaojian exclaimed.

Song Weiyang said: "I will assign you a long-term task, and insist on watching advertisements every day, whether it is TV advertisements or newspaper advertisements. After reading advertisements, you have to analyze other people's advertising strategies and write an experience. I want to check it!"

"Ah?" The three of them were stunned. They had not written essays for many years.

This is how talents are explored and cultivated. Among the three, only Pang Xiaojian has some potential, and Chen Weifeng and Li Hong will be eliminated sooner or later.

Why is Shi Yuzhu so poor that he can't afford his salary? None of his core team ran away?

Because it is all talents he trained himself.

Loyalty and easy to use.

Sometimes, subordinates clearly put forward wrong plans, but as long as they are not harmful, Shi Yuzhu will support his subordinates to try and hit the wall while reminding them. Talents are trained and grown up while hitting the wall, and they are more convinced by the boss. They are grateful to their boss for their magnanimity and loyalty are rising.

He also talked about some of the key points of advertising, and Song Weiyang smiled and said, "Let's go to the TV station, remember to watch and learn more! I am only responsible for contacting provincial stations, and you can contact the municipal stations in various places. If anyone has a good negotiation, I will give him a bonus."

The advertising was negotiated soon.

Xikang Provincial TV Station heard that someone wanted to buy advertisements for garbage time, and it seemed as if joy came from the sky, and she looked at Song Weiyang as a fool.

The final plan was: play four times in the morning, each time for 15 minutes, the total advertising fee for an hour was 12,000 yuan. Play three times in the afternoon, the total advertising fee for an forty-five minutes was 11,000 yuan. Play four times in the morning, the total advertising fee for an hour is 5,000 yuan.

Among them, the early morning was the closed time, and there were no programs, so I could only watch snowflakes. The TV station was particularly delayed by one hour and specially broadcast canned advertisements.

In other words, the provincial station has to play canned advertisements for 2 hours and 45 minutes a day, while the daily advertising fee is only 28,000 yuan - the market station is even cheaper.

Song Weiyang signed a one-year contract in one go, with a prepayment of 1 million yuan, and the rest settled monthly.

When canned advertisements become popular, you can make a lot of money by reselling contracts.
Chapter completed!