After the expressway is built, it takes only a two-hour drive from Rongping City to the provincial capital.

But at this moment, it takes ten hours to drive. The road conditions are not good, and the speed is slow, and secondly, mainly because there are many mountain roads and various circles. If you encounter a car bandit and a road tyrant, you will be even more delayed.

Thanks to this year's crackdown, there is nothing wrong with it.

Even Song Weiyang saw various slogans along the way—

"It's not illegal to kill the chariot bandit Luba!"

"Robbery of a police car is to be shot!"

"One person has a card, the whole village is in jail!"

"Robbery three thousand, sit in the prison. Robbery ten thousand, and you will be finished soon."

Simple, straightforward, wild, domineering!

There is no way, the more remote the mountain roads, the worse the public security will be. In some places, the village chief takes the lead and leads the young and middle-aged people in the village to block the road and set up checkpoints and asks for tolls, which is called "get rich and achieve a well-off life."

Recently, the province responded to the central government's call and issued a dead order to the grassroots. If a problem arises in a village, the village official will be dismissed without any discussion.

It was almost dark when it arrived in the provincial capital, and the hotel had already opened a room, and Song Qizhi was waiting for them to have dinner together.

"Brother, has the channels in the provincial capital been spread out?" Song Weiyang asked.

Song Qizhi smiled and said, "As soon as the water cup cans were taken out, the dealers rushed to ask for it. Not to mention anything else, just the rope handle at the bottle mouth, and there are no ones who specialize in selling water cups. The provincial capital has a lot of demand, so an order of 600,000 bottles was placed in one breath. The cannery factory still had to work overtime."

There are two types of canned water cups. The small ones are sold for 4 yuan and the large ones are sold for 6 yuan, which is much more expensive than the ordinary canned ones that cost two or three yuan a bottle.

There is no way, the packaging cost is too high, and the glass bottle is customized.

Even so expensive, consumers are willing to buy it and feel that it is worth the money.

"I have had someone expand the rinsing sink and pre-cooking pot." Song Weiyang said.

"That's good," Song Qizhi happily patted his younger brother's shoulder, "Your brother, you can do it, the canned factory products have never been so popular."

Although the filling line is old, the production speed is still very fast.

The biggest development obstacle at this stage is various manual links. For example, the two processes of rinsing and pre-cooking can only accommodate some fruit materials at a time, and the filling line often needs to stop and wait slowly.

"How is the contact between Qiqiao Cup gift canned?" Song Weiyang asked again.

Song Qizhi said: "After seeing the samples, the dealers and major shopping malls were a little interested, but were worried that it was difficult to sell, so they all asked to make the goods first and then buy them. After all, it was too expensive. One set sold for 20 yuan, and there were only 7 small cans in it."

"It's okay to buy goods first and then, as long as they can help sell it." Song Weiyang nodded.

Song Qizhi was still a little worried and asked, "Brother, can this canned gift really be sold? Otherwise, we will reduce the price a little more."

Song Weiyang smiled and said, "It's not good if the price is low, and it's just a matter of selling it."

The canned gifts of Qiqiao Cup are sold in the mid-to-high-end market, and do not consider rural areas and small towns at all. The production cost of seven bottles of small canned food plus packaging is less than 3 yuan. Each bottle of canned food has a small piece of yellow peach, but the ex-factory price is directly set at 16 yuan, and even a market guide price of 20 yuan is set.

Canneries make more money, dealers and shopping malls make more money, and only consumers are suckers.

This completely subverted Song Qizhi's business perception, feeling that he was selling not canned food, but health products. Nowadays, only health products dare to sell like this, but consumers are still rushing to buy them.

Three new products, three positioning.

The already popular canned water cups are sold for convenience and practicality. The upcoming canned Qiqiao cups are sold for packaging and face. The canned paper cranes launched in the future sell for romance and sentiment.

"Just say yes, it's fine, your mind works." Song Qizhi said with a smile. He used to only treat his younger brother as a good student, but the recent series of changes have made Song Qizhi unconditionally convinced his younger brother.

...

The advertising company was contacted by Song Qizhi, and even the shooting venue and actors have been found.

"Manager Wang, this is my younger brother Song Weiyang. He has the final say in the factory," Song Qizhi introduced, "Brother, this is Wang Helai, the manager of Feilai Advertising Company. Have you seen the advertisement of Baolian Daqu? It was planned by Manager Wang himself!"

In recent years, the two most successful advertising cases in the province are liquor advertising.

One is Wenjun Wine’s “A song of phoenix seeks a phoenix, Wenjun Wine for a thousand years”. The taste and spread are simply unspeakable.

Another is the advertisement for "Baolian Daqu", which is as follows: One person is just drinking while YY Chang'e, and Chang'e is really here. With the advertisement slogan... The fragrance of wine drifts into the moon palace, and Chang'e is so happy when she smells it. Miss Chang'e comes down to earth and insists on drinking with me. You come with me and drink one cup, and the face is red and cloudy...

Song Weiyang shook hands with Wang Helai with a smile and praised: "Manager Wang is very capable, I remember all the advertising slogans of Baolian Daqu."

"Where, where, just a clever one," Wang Helai asked directly, "Director Song said I would find a large shooting studio and hire some old actors. What exactly do I shoot?"

Song Weiyang took out a stack of manuscripts from his schoolbag: "Please look at Manager Wang, this is the advertising plan I designed."

"Health Lecture?" Wang He looked at the first page of the planning project and flipped through the remaining 20 pages and said in a daze, "Brother, are you doing canned advertisements or health products advertisements? Moreover, this advertisement is too long, and it will take at least 20 minutes to complete."

Song Weiyang smiled and said, "Don't worry, the content is not false or exaggerated, and it is more conscientious than those who sell health products."

"How to solve the length of the advertisement?" Wang Helai thought that Song Weiyang was a young man who didn't know anything, and reminded him, "Brother, the advertising fee has increased significantly this year. The advertisements behind CCTV News Network will charge more than 20,000 yuan in 30 seconds, and the advertisements at 8 o'clock will also cost about 20,000 yuan. Advertisements on our provincial station are not cheap either. The advertisements at 8 o'clock are almost over 10,000 yuan in 30 seconds."

"You don't need to worry about this," Song Weiyang explained. "I will put the advertisements in the morning, afternoon and early morning."

"That's garbage time, and the advertising effect is not good." Wang Helai reminded.

Song Weiyang smiled and said, "If the garbage time is all my advertisements, then it will be no garbage."

Wang Helai said again: "There will be closed at 12 o'clock in the evening. Nothing will be broadcast, and you can only watch snowflakes."

"I give the money, won't the TV station broadcast it? Who doesn't make the money you get?" Song Weiyang said.

Wang Helai thought silently for a moment, and as an advertiser, he quickly understood.

Advertisements for garbage time are very cheap, and no one is even willing to invest in them, so they can only sell them together with advertisements during prime time.

If the provincial and municipal TV stations and all municipal TV stations in the province have advertisements for canning factories during the garbage period, and one advertisement is only 10 or 20 minutes. That kind of carpet bombing is too terrifying. This is equivalent to the viewers in a certain city who can see canned advertisements no matter how they change the channel. People without CCTV can only receive three.

"Genius, brother, you are simply an advertising genius!" Wang Helai sincerely exclaimed.

What a genius, these are all tricks that I played badly later.

Breast enhancement advertisements, weight loss advertisements, medicinal wine advertisements... all kinds of garbage time are bombarded with crazy times, and one advertisement is more than ten minutes, which makes countless viewers hate it.

But the advertising effect was very outstanding. Until many years later, when people watched "Wulin Wai Chuan", they could still recall Zhu Wushuang's ad being stunning. They were beautiful, had a good figure, and were extremely mad.

Today's manufacturers still look down on spam advertising time, and the advertising fee is so cheap that it is almost free. The spam advertising time in the provincial Taiwan can be bought for hundreds of yuan a minute, and various combinations are sold in prime time. As for the market, you can directly book a monthly subscription, and you can keep it as long as you like.

This is one of the reasons why Song Weiyang does not choose "brain-platinum" brainwashing publicity, it is cheap.

Although CCTV's prime time advertising fee is only 15,000 to 25,000 yuan, if you want to brainwash it, you have to broadcast it repeatedly. You have to do it at least seven or eight times in a night, and three or four times at noon. In this way, the advertising fee for a day will be 100,000 yuan, and a month will be 3 million. The cannery is too weak and can't afford to hurt.

In addition, time is too tight.

The Mid-Autumn Festival is coming soon, and the prime time advertising spaces of major TV stations have been sold. If you want to invest in prime time advertisements, you must queue up. Maybe it will be scheduled to be broadcast after the Mid-Autumn Festival.
Chapter completed!