Ding Wei has been in Xifeng Company for two years. As soon as he joined the company, he was the deputy director of the branch factory. He was promoted to the director of the branch factory for three months. The next year, he was transferred back to the administrative department of the headquarters and is now the department director.

Other colleagues could only jealous and complain a few words in private, but no one dared to question Ding Wei's rapid promotion.

He used to be a department-level cadre in a central enterprise, and his administrative level was agreed to be the county magistrate. Later, he studied in the Fudan MBA class, and was a student taught by Song Weiyang himself. His qualifications, abilities, education and relationship background were very strong. Who would be promoted if he didn't get promoted? Now he has been appointed as the head of the canned business department.

In the afternoon of the same day, Song Weiyang held another high-level meeting.

When Ding Wei came to the conference room, he found that all the products were managers of the managers. The so-called pure water business department and iced tea business department were actually for the purpose of sounding easy to remember and understand. The real divisions are tea beverage department, water beverage department, carbonated beverage department, etc.

"Old Ding, what do you mean by the chairman? The carbonated beverage department I am in charge of is now a Coke, so there is no need to be independent." Li Jianquan also graduated from the Fudan MBA class and has a good relationship with Ding Wei.

Peng Tao is an old employee of a canning factory in the past. He was transferred to the Shaanxi branch as the factory director, and then he was responsible for the market expansion of bottled pure water. He smiled and said, "Mr. Li, your carbonated beverage department has only one product, and my water and beverage department is similar, there is only one pure water."

Li Jianquan said: "It's different. Pure water is also divided into barrels and bottles, and even water plants and water stations are set up in various places."

"Don't guess it all, it depends on what the chairman said." The person who spoke was Chang Weiguang, the manager of the tea beverage department. This person was originally the workshop director of the tea factory. Due to his outstanding ability, after the tea factory was acquired by Xifeng, he was promoted to the production department manager.

As for the person in charge of the instant noodle and biscuit business department, it was Zhong Liang, the former deputy director of Shenghai Yimin Factory No. 4. He is a leader of a state-owned enterprise. After Yimin Factory No. 4 was merged, Zhong Liang could choose to transfer to other state-owned enterprises, or even transfer to government departments through relationships. But he chose to stay and join Xifeng with Yimin Factory No. 4, and quickly showed his strong ability, which was completely different from when he was working in a state-owned enterprise.

The meeting time was not yet up, and several people were talking nonsense while talking nonsense.

Suddenly, a young man in his early 30s came into the conference room, with a relatively unfamiliar face and everyone speculated about his identity.

Li Jianquan asked, "Friend, which business unit are you responsible for?"

The young man said: "My name is Zhang Jiacheng. I just served as Xifeng's cto, and my position is equivalent to the chief engineer."

Zhang Jiacheng used to be a lecturer at Rongping Light Chemical Engineering College. He was promoted to an associate professor three years ago. He served as deputy director and director of the "Food Engineering R&D Center" of the Light Chemical Engineering College sponsored by Xifeng Company. After a few years, he would be able to become a genuine professor, but Zhang Jiacheng chose to resign and become the chief technology officer of Xifeng Company.

"Chairman, Mr. Yang!"

Song Weiyang and Yang Xin walked into the conference room together, and the participants stood up to greet each other.

"Sit all," Song Weiyang greeted everyone and sat down, exchanged a few greetings, and when the meeting assistant sent the information, he went straight to the topic, "I know that everyone here must have doubts about the division of the product business department too detailed. Mr. Yang also suggested that I only divide the product department into the food business department and the beverage business department. But I have my own considerations. The reason why I made this decision was based on the current special market environment in China."

A special market environment?

Everyone didn't understand what they meant.

Song Weiyang himself explained: "What is the situation in the domestic market now? The economy is in a recession, the export is weak, the domestic demand is insufficient, the inventory backlog is very serious, and a large number of food and beverage companies are going bankrupt! We at Xifeng are also in a difficult situation. Except for the sales of pure water and canned food, sales of other products are declining."

So, what does this have to do with the sub-product division? Shouldn’t it be reduced by administrative expenses? Why has the stall been expanded?

Song Weiyang smiled and said, "Now the domestic food and beverage company, Jianlibao is the leader, and we are the second one in a thousand years. However, because of unclear equity, the government and factory managers, the performance declines quickly, and it will be a matter of time before we surpass it. Now Jianlibao is shrinking its business, and Hahaha is also shrinking its business, but Xifeng cannot shrink. I think the worse the economic environment, the more we should seize market share. There is no need to wait until it goes public. When the first round of financing is over, we will have money. It is expected that we will recruit peer companies from the end of this year!"

Li Jianquan asked: "That is to say, the carbonated beverage business department I am in charge will not only make Coke, but also organize a soda factory to make soda in the future?"

Song Weiyang said: "Koku and Pepsi have Sprite, Fanta, Qixi, and Meininda. Why don't we make similar products? From now on, your carbonated beverage business department will specifically fight against Keku Pepsi! Develop more types of carbonated beverages! Professor Zhang Jiacheng is now the chief engineer of Xifeng. He has produced several carbonated beverage recipes, which have been saved and not used in the past years."

Peng Tao suddenly raised his hand: "Chairman, I am in charge of the water and beverage business department. I have a question. If Xifeng launches soda, should it be classified as water or carbonated beverage?"

"You guys discuss it yourself." Song Weiyang smiled.

"Ah?" Li Jianquan and Peng Tao were stunned.

Song Weiyang said: "The key to the business unit system is to centralize decision-making and decentralized operation. The headquarters has a strategic management center, a financial control center, a personnel management center, and a business coordination center. This business coordination center is to coordinate various product divisions. Internal friction is prohibited between product divisions. If there are differences, you can negotiate by yourself. If you are not sure about negotiation, leave it to the headquarters for coordination."

Ding Wei asked: "Does each product business department need to set up its own marketing and sales department? How do you divide the sales channels and warehousing and logistics systems of the headquarters? You can't build one separately, right?"

Song Weiyang said: "Sales channels and warehousing and logistics systems are still under the jurisdiction of the headquarters and are shared by various product departments. Your product departments, sales channels, warehousing and logistics are in a cooperative relationship. Whoever has a good product sales, the sales branch will naturally be willing to help sell products. Take the tea beverage department for example. When you launch a new tea beverage, you have to bear the promotion costs yourself. The market response is good, and the sales branch in various places will order and sell in large quantities. If the market response is not good, then I'm sorry, the sales branch will also have to have a meal, and they can refuse to distribute your products!"

"I understand." Ding Wei said.

Song Weiyang said: "Everything is strong, and there is plenty of room for development. Let me give you an example. The water and beverage business department has only bottled and barreled pure water for the time being. In the future, it can be used as mineral water, mountain spring water, mineral water, and even water dispensers and pure water purifiers. If you develop well, you can do water purification systems for the agencies and enterprises."

Peng Tao said in surprise: "Can the water and beverage department still make a water purifier? This is no longer a drink, it is a machine product!"

"Why can't it be? You can do it as long as it is related to water. You can do makeup remover!" Song Weiyang said with a smile.

Peng Tao asked: "What is makeup remover?"

Song Weiyang said: "Of course it is water used to remove makeup."

"Is this a skin care product?" Peng Tao said.

Song Weiyang said: "Each product business department is responsible for its own losses. As long as you have money, you can cooperate with the company's R&D center. The water-making technology is more thorough and thorough. What is the production of a bottle of makeup remover? If you have the ability, you can cooperate with other manufacturers to produce moisturizing masks."

Everyone was shocked. Is this still a beverage and food company?

Song Weiyang also said: "There are also tea beverage departments, iced black tea and iced green tea, so let's go with lemon tea, fruit tea, and milk tea. I have all come up with an idea to produce cup milk tea. As long as consumers boil water in it, they can drink milk tea that tastes the same as in the cafe, and there must be a market! Moreover, they don't have to make drinks. As long as you have the ability to open up the market, they can directly produce branded tea. Ask some top tea making experts to endorse, pack them in small iron cans, and supplemented with luxury packaging, and specially sell them as high-end gifts. Crazy advertising is similar to selling health products. I have thought of the advertising slogan, called 'small cans of tea, master'!"

Song Weiyang pointed at Ding Wei again: "Your canning business unit is the most special because it is mainly aimed at the European and American markets. I suggest you purchase a Southeast Asian canning factory specializing in the production of seafood canned food. The factory there is now free to pick it up, and the price is very low."

To put it bluntly, Song Weiyang wanted to open several sub-bases, take advantage of the special market environment in the late 1990s to quickly develop these sub-bases into several major main bases.

Nowadays, the two bell companies, Master Kong and Unification, have not been particularly famous in the mainland. The leader Jianlibao is on a downward trend again, and the third brother is also developing in a difficult situation. Huiyuan Juice is still only accumulating strength in the Beijing, Tianjin and Shandong areas.

Looking around the country, there is not a single one that can be fought, and a large number of dying companies are waiting to be acquired. If you don’t take action at this time, when will you wait?
Chapter completed!