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331 [Google Baidu Collection]

Walking in the lobby of Shenghai Airport with backpacks, people turned their attention to these two foreigners wherever they passed.

Since the 1980s, many foreign faces have appeared in Shenghai, but they still receive special attention, or a kind of long-distance onlooker.

Ding Ming took them to the hotel to settle down, and then went to Shenghai to reminisce about the old classmate.

Standing in a hotel room on more than ten floors, you can see the Huangpu River from here. On the other side of the river are a low building and various construction sites. Larry leaned behind the window and said, "It's unimaginable that we actually have to accept investment from a backward country."

"Who said no," Sergei smiled, "but letting Chinese invest in it is at least more acceptable than Wall Street investment."

Larry said: "If that Mr. Song was an old man, I would definitely not come to China."

"You can't let him take absolute control. The power of capital will make all technology companies deformed." Sergei said.

"Yes, we have to have absolute control over the company," Larry said.

These two guys are definitely the weird ones among American entrepreneurs. They have an innate disgust and vigilance towards Wall Street capital.

Larry's grandfather was an automobile worker and a young leader of the union. He participated in planning the largest automobile industry strike in American history and was deeply influenced by communist ideas. Larry's father was a computer engineer. He could have participated in the American space program during the Cold War, but he refused and chose to go to academic research.

Larry grew up in such a family environment, with left-wing blood in his bones, and was very alert to capital and consortiums. Even after he became rich, he was keen on the civil rights movement.

Not to mention Sergei, the Soviet political immigration pursued freedom, and could not withstand the control of the Soviet Union, nor could he bear capital control. Although he is a Jew of the United States, he is a Russian in terms of behavioral habits, likes spirits and caviar, and his thoughts are even more left-leaning than Larry.

In history, the two founded Google, with the first investment of only $100,000, borrowed from Stanford alumni. Later, the money was spent and they borrowed money from relatives and friends everywhere. They borrowed nearly one million yuan one after another, but they refused to accept Wall Street financing.

It was not until the $1 million fund was almost used up that Google was forced to accept $25 million in venture capital.

When Google went public, the two of them did not go on the ordinary road and directly priced iPo in auctions, in order to weaken Wall Street capital's control over Google. This move was called "a purge of Wall Street" by the American media.

Currently, the world's most awesome Internet company is Yahoo, but Yahoo's two founders have been forced to have little say by capital.

The past is not far away. With the ideological education that Ali and Sergei received since childhood, how could they not be vigilant?

Investors from China may be better fooled than investors on Wall Street!

...

School, dormitory.

Zhou Zhengyu punched Ding Ming in the chest and said with a smile: "Yes, Fatty Ding, you're rich as the boss!"

"Haha, I'm just a worker." Ding Ming covered his chest and smiled silly.

Peng Shengli said: "I will stay for a few more days when I go back to school this time, and I will treat you to the evening."

Ding Ming smiled and said, "I haven't seen you for more than a year, Brother Peng has become generous."

Nie Jun had already bought a computer and was holding the keyboard and writing. He turned around and said, "Old Peng is now a rich man, worth tens of thousands of dollars, a wealthy man!"

"Congratulations, congratulations," Ding Ming clasped his fists and asked again, "Where is Li Yaolin and Wang Bo?"

Peng Shengli became more and more confident, and said more than before, explaining: "I went to the internship. Li Yaolin was intern in the oil field. I heard that the leader valued it very much. After all, he was a college student in a prestigious university. Wang Bo was intern in the Municipal Youth League Committee and assisted in planning a charity event two days ago. Sometimes he would go back to school to check out on Sundays."

Song Weiyang lay on the bed and read a book and said, "Ding Ming, why don't I introduce you to a certificate and take your graduation certificate back in a few months and show it to your father."

"Yes, I've been having a headache." Ding Ming said happily.

In the evening, the brothers in the dormitory went to a dinner together and called their girlfriends.

After drinking all kinds of vegetables, Song Weiyang called Ding Ming to the rooftop and said, "I want to separate the search engine from Sohu.com and set up a new website alone."

Ding Ming also learned to smoke and said, "How to do it in detail?"

Song Weiyang said: "Sohu's search engine team will collectively merge into a new company, so I will invest in it. Sohu.com's stake in the new search engine company shall not exceed 5%. You should be the head of the new company and then hand over Sohu.com to Zhang Chaoyang for management alone."

"Old Zhang is definitely willing, he is not optimistic about search engine projects." Ding Ming said.

Song Weiyang asked: "Is it still going well for him to negotiate financing in the United States?"

"It's relatively smooth," Ding Ming said, "Wall Street is very satisfied with Sohu.com's visits. It is estimated that people will be sent to China for field visits next month. If the speed is fast, you can get Wall Street's capital injection in the summer. By the way, when it comes to the United States, do you want to invest separately or in the name of Sohu.com?"

Song Weiyang said: "I will set up an offshore company overseas in the name of Taurus Capital, and then use this offshore company to invest in search engine companies in the United States. If you want, I can lend you $50,000 and invest it in in my personal name."

"Forget it, I can't chew too much, so I'd better do the search engine project in China honestly." Ding Ming shook his head.

Song Weiyang asked: "Do you know how search engines make money?"

Ding Ming said: "Seeking cooperation with other websites, especially portals, to provide them with search services."

"This way you can't make money, and you can't make money even if you put it in the United States." Song Weiyang said.

"How to make money?" Ding Ming asked.

"Of course it's selling advertisements." Song Weiyang said.

Ding Ming said: "How do search engines sell advertisements?"

Song Weiyang smiled and said, "For example, if netizens search for 'umbrellas', then they will put the umbrella manufacturers who paid for it, so that they can receive advertising fees?"

Ding Ming was shocked and said: "This is OK? It will definitely disrupt the results of user searches."

"So you have to control it and make a formula. Don't let anyone get the top of the advertising fee," said Song Weiyang. "Now there are few manufacturers in China with official websites, and there are almost no scammers, so you can just go for advertising search rankings, and you can't make a few advertising fees. But there will definitely be more and more in the future, so you have to screen. Especially for medical and health products related to medical and health products, be careful. No matter how much money a scammer gives, you cannot push it. Sooner or later, there will be big problems."

Ding Ming nodded and said, "That's to do advertising search rankings. I won't make much money in the past two years. In a few years, when China's Internet prospers, our advertising fees will be slim."

"That's it. You let someone do a good job of developing an advertising search ranking algorithm formula." Song Weiyang said.

It is normal for search engines to sell advertisements. Google and Baidu both rely on selling advertisements to survive the Internet bubble, but their choices are different.

There are four factors that affect search engine advertising costs, namely advertising coverage, average page ad number, advertising click rate, and effective fees incurred by advertising clicks.

Baidu starts with the two easiest factors, namely advertising coverage and average number of ads per page, which leads to Baidu's search results being full of advertisements.

Google starts with the more difficult ad click rates and effective fees incurred by ad clicks, and uses reasonable calculation formulas to push sustainable search engines.

At the same time, Baidu is engaged in bidding rankings, and whoever gives more money will be recommended, even scammers will be recommended. Google has added a set of screening and computer systems, keeping most scammers and bad manufacturers out.

In fact, Baidu also has this calculation formula, but it is not strictly followed. They are already fascinated by money.

Moreover, this set of formulas is not omnipotent. Google sometimes pushes some bad products, but the frequency of occurrence is much lower than that of Baidu.

Of course, Baidu has something better than Google, that is, blocking bad information.

There was a time when Chinese netizens entered the keyword "son", and Baidu and Google would intelligently appear a lot of pornographic keywords such as "son and mother xxx". When searching for keywords such as "daughter", "sister-in-law", and "mother", the same is true, which is simply unsightly.

Many older netizens originally planned to use search engines to search for the learning related content of their sons and daughters. As a result, the first two words were just typed out, and there were a bunch of pornographic smart prompts in the search box, which made these parents report it in various ways.

Baidu received feedback and quickly blocked and rectified the situation.

Google does its own way, and does not make adjustments, and is not unfair to be forced to leave the Chinese market.
Chapter completed!
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