267 [Crossing the river and demolishing the bridge]
Afternoon.
Song Weiyang held the book "The Field of Life and Death" in his hand, walked side by side with Lin Zhuoyun on the streets of Wujiaochang, and walked leisurely towards the Fudan school gate.
A human-powered tricycle was parked on the street, and the old man was pedaling. He carried two very coke pieces and another Xifeng iced tea. He went back and forth three times, and finally finished the goods, took out the contract and said, "Boss Li, please order the goods and sign another letter."
"It just so happened, it's all." Boss Li nodded.
The old man collected the signed contract and returned to the tricycle: "If you want the goods, call!"
"No problem, you can go." Boss Li said with a smile.
Xifeng Company's 101 system is very different from the Coca-Cola's 101 system in history. It is temporarily imperfect and has been deformed. It has developed more rapidly, but there are many loopholes in it, so it needs to be corrected slowly.
Although Xifeng Company is responsible for transportation, it is only transported to a certain area, and it is impossible to drive a large truck directly into the street. Next, either hire someone (fixed temporary workers) to send it to the store or a partner send it there. There is naturally a difference in delivery fees between the two.
Take the gangsters at Shenghai Railway Station for example. They bought three vans and earned the delivery fee to their own pockets.
On the Wujiaochang, a relative of a small leader serves as the regional partner of Xifeng Company. He is too lazy to buy a van or hire someone to deliver goods, so Xifeng Company hires two workers to be responsible for delivery every day, and the old man belongs to one of them.
The store is also very cost-effective, because in the past, there were first-level dealers, second-level dealers, and even third-level dealers to make the difference. Now there is only one regional partner to make the difference, and the store’s purchase price has been reduced a lot. Even if no one forces it, they will choose Xifeng products for more profits.
What is the final form of the 101 system?
Xifeng's sales branch sends salesmen themselves to sell stores, and each salesperson is responsible for several stores. Those shipping personnel responsible for regional delivery are the real regional partners, regardless of taking orders or delivering goods!
Let’s take the example of those gangsters at the railway station. When Xifeng Company stabilizes this wave of war, they must hand over the power to receive orders. All those responsible for accepting orders will be incorporated into Xifeng’s sales branch to become salesmen, while the rest are specifically responsible for regional delivery.
The power to accept orders must be submitted even if it is not submitted. Anyway, while the goods are being shipped continuously, Xifeng will also grasp the information of the terminal store and bypass local snakes and send it to themselves. Anyone who dares to bully the market will not need to call the police and reduce their sales profits.
To put it bluntly, Xifeng Company will 100% be able to destroy bridges across the river.
When mobile phones become popular and the Internet becomes popular, it will be even simpler. The number of sales staff will be greatly reduced. Stores only need to call regional delivery personnel or place orders online directly.
Song Weiyang had just walked into the school and received another call from Zhang Guodong: "Chairman, the dealer is in a panic."
"A normal reaction, keep them steady." Song Weiyang smiled.
...
Xifeng Company, headquarters conference room.
First-level dealers from more than 30 provinces and cities across the country finally began to gather together to keep warm after many days of protests and put pressure on Xifeng Company.
It’s very simple. They used to buy goods from Xifeng Company, distribute them to second-level dealers, and then to third-level dealers. Now, the regional partners of the 101 plan have snatched up many second-level and third-level dealers’ businesses, and reacted layer by layer, making first-level dealers anxious.
There are even many second- and third-level dealers who directly leave first-level dealers and become regional partners of Xifeng Company!
This is to cut off the firewood from the bottom of the pot and to destroy the jobs of first-level dealers!
"Mr. Zhang, what do you mean? We have worked hard to sell goods to Xifeng in the past three years, but now we are kicked away!"
"That's right, Xifeng cuts off the bridges across the river and is not righteous!"
"Mr. Zhang, if this continues, we will stop doing it. We will all go to sell Jianlibao, Coca-Cola and Pepsi!"
“…”
There was a quarrel in the conference room, and Zhang Guodong hung up the phone and raised his hand with a smile and said, "Friends, don't make a fuss, don't make a fuss. The company has made a decision through repeated discussions to increase your sales rebates again, and the cumulative rebate annually can reach up to 20%.
"Really?" asked a dealer.
Zhang Guodong asked someone to send the channel rebate form and said with a smile: "Everyone, the more you sell, the more you rebate, the more you earn. I hope that the future cooperation will be more pleasant, and let's make a fortune together!"
Most dealers are itchy with super high rebates, but there are also some sober people.
A dealer suddenly shouted: "No! You are rebate at the ladder. You have to sell more than 50,000 pieces a year to reach a 20% rebate. Now you have to build a 101 regional partner and take a little time to remove the distribution from the line. Our first-level dealer cannot complete the sales task of 50,000 pieces. Mr. Zhang, are you painting us a big cake!"
Other dealers came to their senses and made even more violent.
Zhang Guodong hurriedly said: "How much you can sell depends on your ability. Anyway, the cumulative annual sales rebate of up to 20% is the only one in the country, which is higher than the original Rising Sun."
"No matter how high it is, it's useless. If you can't get it, you can't get it!"
"Xifeng Company is a hooligan!"
"I'm quit. I'll sell Pepsi. They're cash rebate!"
“…”
Zhang Guodong said: "Please think about it carefully, or find a good math to calculate it. Although the rebate of up to 20% is not easy to get, the rebate of 5% to 10% is still easy to achieve. Xifeng increases sales rebate to make up for your losses. Xifeng has done its best. If you are not satisfied, then you can only say sorry."
"Don't do it anymore, don't do it anymore. Xifeng Store bullies customers, and there is no such thing as doing business!" A dealer stood up and left the seat.
The others looked at each other and followed more than a dozen more.
Two-thirds of the dealers stayed, some planned to see the situation, and some dared not take risks. Anyway, some made some money, just earned more and less.
As Xifeng's 101 system becomes more and more perfect and larger, these dealers will sooner or later be eliminated, leaving no one left. Even if there are some remaining, they are currently second- and third-level dealers. Under the 101 system, first-level dealers have no way to survive.
After finally fooling these dealers away, Yang Xin was worried and said to Zhang Guodong: "Accelerate the construction of sales branches in various places. For cities without storage centers, don't wait to build them yourself. Lease some warehouses to deal with them first. Sales branches in each large and medium-sized city are divided into two levels. The first level is responsible for information management and goods allocation, and the second level is based on districts and counties and recruits salesmen."
"Our sales department and logistics department are going crazy." Zhang Guodong said with a wry smile.
"It's good to hold on for this period of time," said Yang Xin.
Zhang Guodong said: "When the company's funds are coming next year, we must take back the regional partners' order acceptance power and only reserve the terminal delivery service for them. It is best to complete it before next summer! The loophole is too big and too dangerous!"
"That's for sure," Yang Xin said, "by then, lower their sales commission, force them to join Xifeng as salesmen, and obtain all the customer information they have."
More than ten years later, someone analyzed the channel construction of Xifeng Company and summarized it as follows: "When Xifeng first started selling goods, there was insufficient funds and no channels, and it opened up through the regional general agent. After Xifeng turned the goods store across the country, it destroyed the bridges of the regional general agents and cultivated a large number of regional distributors. Faced with Pepsi's channel stimulus plan, Xifeng Company launched the 101 plan, but due to insufficient funds, it cultivated a large number of small-area dealers (regional partners), destroyed the bridges of the river and eliminated the large distributors. When the funds were abundant, the warehousing and logistics system gradually improved, and the bridges of the river were destroyed, turning the small-area dealers into deliverymen and salesmen."
Destroy bridges when crossing rivers, destroy bridges when crossing rivers, destroy bridges when crossing rivers.
Every time the sales channel of Xifeng Company is demolished, it sinks once. In the end, it becomes a salesperson responsible for more than a dozen stores, and then gets the order and then allows regional partners to deliver the goods.
Even with the improvement of the Internet and modern logistics technology, many district salesmen are facing the danger of being demolished by crossing the river and placing orders through telephone and network. The sales branch uses the network and software to automatically deploy, and then let the district delivery staff deliver the goods directly.
Of course, the more fierce the market competition, the more important the salesperson is. After all, it depends on people to grab business. For a long time, salespersons are indispensable, and Xifeng Company dare not break up bridges again.
Chapter completed!