The final exam is coming again. After Song Weiyang finished the last class of this semester to the MBA class, he was frightened to make up for advanced mathematics every day.

Advanced mathematics is a compulsory course in sociology, because when doing social statistics, it involves a lot of knowledge about advanced mathematics and probability theory. Song Weiyang did not learn well in his previous life and skipped classes this semester. His only hope is not to fail the subject.

Speaking of high mathematics, Song Weiyang remembered Doudou.

The little girl is very weird. She failed to revisit twice in "High Mathematics (Part 1)" and instead passed "High Mathematics (Part 2)" first. This is the dark history that Song Weiyang often used to make fun of her in her previous life.

By the way, on June 1st, this year, the "Health Food Management Measures" was officially implemented, and the country began to rectify the health care product market.

Companies like Sanzhu, Giant, and Sun God who are still making health care products are purely seeking death. As long as you read more reports from the central media, you will know that you must be restrained and restrained. If you are not careful, you will be treated as a typical example to deal with Sanzhu and will become a typical example soon!

After completing another high-math question, Song Weiyang's mind was swollen and he picked up a magazine called "China Business" and happened to have an article discussing health care products.

"More than 3,000 health food manufacturers, more than 4,000 health foods, and more than 30 billion annual sales... This is the data from the end of 1994."

"In 1995, the health food market plummeted. The excessively exaggerated advertising and the impact of counterfeit and shoddy products, the public's accusations and consumer doubts made health food manufacturers fall into a situation of internal and external difficulties... In January 1995, the State Administration of Technology and the Ministry of Health conducted random inspections of nutritional oral liquids. Nearly 20% of the 212 nutritional oral liquid products did not meet the requirements, and nearly 90% clearly indicated that the nutrients or health ingredients were seriously inconsistent."

"In the "Focus Interview", CCTV broadcasts some enterprises in Changzhou "one old turtle has two pots of soup, three farmers canned it"... It is true that turtle spirit is successful, and that turtle spirit is defeated. China's health food market has coaxed it from an old turtle and lost it to the old turtle... According to statistics, in 1995, more than 600 health food production companies went bankrupt, and countless people announced that they were suspended. The sales of health foods decreased by more than 10 billion yuan compared with the previous year."

This article made Song Weiyang very pleased. The country’s management of the health care product market is becoming more and more strict, and consumers are also being deceived by health care product companies.

Among them, "Focus Interview" made the most effort. The first report came out and directly caused the "turtle essence" product to avalanche, and a large number of related companies died.

Lin Zhuoyun came over with a plate of homemade snacks and said with a smile: "Student Xiao Song, do you want me to answer your questions?"

"No, it should be no big problem to pass the advanced mathematics." Song Weiyang said.

"Try it." Lin Zhuoyun picked up a piece of pastry.

Song Weiyang bit the bullet and opened his mouth to bite it. Unexpectedly, it tasted good. He nodded and praised: "It's great, if you have made progress, at least you can eat it!"

"What does it mean to eat? Last time I didn't know the time for the noodles!" Lin Zhuoyun said.

Song Weiyang suggested: "I think, what dishes you learn to cook in the future can be used to give them to the employees first. Don't always use me to do experiments."

Lin Zhuoyun said: "No matter how the things I make taste, they all say they are delicious and cannot be tested."

"Then I'll say it's delicious in the future." Song Weiyang instantly learned a skill.

"You dare!" Lin Zhuoyun rolled up her sleeves and showed her small fist.

When Song Weiyang ate the second piece of pastry, the ringtone of his cell phone suddenly remembered.

Yang Xin called, with an anxious tone with excitement: "Chairman, go back to the company immediately!"

"What's the situation?" Song Weiyang asked.

Yang Xin suppressed and excitedly said: "The leader of the big leader came to Xikang to inspect the agricultural situation and decided to come to our company temporarily. The province called you to come back to receive the reception. The time is very tight. The big leader will come to Rongping the day after tomorrow."

"I understand." Song Weiyang immediately hung up the phone.

After explaining a few words to Lin Zhuoyun, Song Weiyang quickly ran to the school, called while walking, and asked Shenghai Sales Branch to help him book the air ticket.

The class tutor's phone number could not be reached, so Song Weiyang went directly to the department director's office: "Director Xie, I want to take a few days off."

"Nonsense," said Director Xie, "The final exam is coming soon. Do you want to take the make-up exam?"

"It's really an urgent matter." Song Weiyang said.

"I know you are a busy person. You usually miss classes, but you can't delay the final exam," said Director Xie, "The impact is not good."

Song Weiyang could only say very tactfully: "I want to rush back to the company and receive a leader from above."

"Which leader?" Director Xie asked.

"The name is not convenient to disclose, it is kept confidential to the outside world." Song Weiyang said.

Director Xie was silent immediately, then nodded and said, "I understand, go ahead and don't delay major issues."

Song Weiyang didn't even have time to have lunch, so he made a meal on the plane. When he flew to Rongcheng Airport, the company had already sent a car to wait for a long time, and he took the car back to Rongping headquarters without stopping.

Going straight to the general manager's office, Song Weiyang asked: "How did you arrange it?"

Yang Xin said: "Chairman, the purpose of the Grand Leader's trip is to inspect the agriculture of our province, so we should also show the promotion and development of Xifeng Company's agriculture. This is the display information I just prepared. You can learn about it. Then you can talk about the overall content and I will explain the details."

Song Weiyang asked: "Have the reception process been arranged?"

Yang Xin said: "It's basically arranged, and the province will send someone to review tomorrow. As for which processes can be used, we can't make the decision. I guess we will get notifications when we wait."

"Okay, I understand," Song Weiyang asked again, "When will pure water be available for the market?"

"The soonest will be next month," said Yang Xin. "Wahaha pure water is selling well now, and I heard that the Group is also introducing a pure water production line. It is estimated that they will be able to launch products by the end of the year or next year."

Today's group is LeBay.

Song Weiyang suddenly remembered the "twenty-seven layers of purification" and said with a headache: "Let me think about it again?"

"Is there any problem?" Yang Xin said inconsolably.

The "twenty-seven-layer purification" of LeBay's pure water is a classic marketing case. It was published in German university textbooks 2,000 years ago. How could a Chinese person who has been exposed to professional marketing knowledge not know about it? That thing will pop up next year!

Wahaha was the first to take the lead and would inevitably become the boss of the pure water market. LeBais quickly defeated other competitors with the differentiated strategy of "twenty-seven-layer purification" and became the second leader after Wahaha.

Song Weiyang suddenly realized his mistake. If he asked Wang Leehom to advertise, he would be following the old path of Wahaha. When Le Baishi comes out with the twenty-seventh layer of purification next year, Xifeng Pure Water will inevitably fall into an embarrassing situation. There is Wahaha's dignified army in front, and Le Baishi's surprise soldier behind him, attacking from both sides. Where is the way out for Xifeng Pure Water?

The frontal battlefield cannot beat Wahaha, which is one step ahead, the differentiated market cannot defeat LeBais, and Xifeng Pure Water cannot find its market position at all!

This is not a small problem, but a big problem related to the pattern of China's pure water market in the next ten years.

Or, block LeBay's path?

Song Weiyang asked: "How many processes are there before canning our pure water?"

"It seems to be five processes." Yang Xin said.

Song Weiyang was a little disappointed: "You are only five ways?"

Yang Xin took out a piece of information from the drawer and nodded and said, "Yes, it is five processes, department-level filtration, ion exchange, precision filtration, reverse osmosis treatment and ozone treatment."

Song Weiyang snatched the information and looked at it, and immediately smiled and said, "How can we say there are only five processes? Just the primary filtration can be divided into quartz sand filtration and activated carbon filtration. I will count first... Well, our external publicity says that Xifeng pure water has undergone twenty-one layers of purification!"

"Twenty-one layer of purification?" Yang Xin suddenly understood and clapped his hands, "It's amazing. Anyway, pure water is a new thing, and consumers don't understand the situation at all. Pure water should be pure. Our 21 layer of purification will definitely be purer than Wahaha's water!"

This is not false propaganda, but... nonsense!

The purer the water, the better. If you only drink pure water every day, it will cause the loss of trace elements in the human body. Although it can be replenished by other foods, it is still not so healthy.

The twenty-seven layers of purification promoted by LeBay are purely misleading consumers, making people feel that the purer the water is, the healthier it is.

Of course, it is just misleading and will not cause any harm.

So, let’s mislead Xifeng Company now. LeBai should continue to sell “life nuclear energy”. Health products make more money. Song Weiyang is a good intention to intercept the truth.

"Stop advertising shooting immediately," said Song Weiyang, "Let Wang Leehom change to endorsement of very Coke, pure water advertising rework!"

Yang Xin said in shock: "The advertisement is almost finished, and this will postpone the launch plan of pure water!"

"The packaging has not been confirmed yet?" Song Weiyang said.

"It has been confirmed that red and green are also accompanied by photos of Wang Leehom," said Yang Xin.
Chapter completed!