In fact, Qiu Bojun and Lei Jun have not been on the horse for a long time. They set up two BBS forums, namely "West Point" and "Western Front".

However, there are only a few hundred people in China at this time, and they are just coming and going. Basically, if you can't enter this site, you can change to another site. Anyway, they are all unprofitable bbs, and it doesn't matter if you grab traffic. They communicate with each other or not, and everyone's relationship is still very close.

Qiu Bojun soon announced Song Weiyang's upcoming capital injection decision within Kingsoft Company, trying to regain employee morale. However, the effect was not obvious, because the company lacked not only funds, but also a clear development direction and profit point.

Kingsoft Company is in a state of extreme confusion from top to bottom, including Qiu Bojun.

That night, Lei Jun suddenly called Song Weiyang: "Do you have time? I want to go to Shenghai to find you to drink."

"Aren't you busy with work?" Song Weiyang asked.

Lei Jun said: "I have been on vacation for almost two months. I occasionally go to the company to check it out and spend most of my time in the rental house."

"Then you come and let's talk." Song Weiyang said.

Historically, Lei Jun planned to resign in March 1996, but was repeatedly tried to keep Qiu Bojun, so he took a full vacation for half a year.

In other words, it was Qiu Bojun's behavior of selling houses to subsidize the company that moved Lei Jun. After half a year of careful consideration, Lei Jun quickly transformed from an excellent programmer to an enterprise strategist, and formulated a clear development plan for Kingsoft in the next ten years.

Two days later, Song Weiyang met Mr. Rebs at the Time Cafe.

"What to drink?" Song Weiyang asked with a smile.

"Whatever," Lei Jun found a seat to sit down, looked at the cafe and said, "You are a good place. Some time ago, I wanted to quit and open a small bar, a cafe or something myself. Or go abroad to make a pilgrimage to Silicon Valley, and change to a new lifestyle."

Song Weiyang personally made tea for Lei Jun and asked, "Why didn't you leave?"

"One is that Lao Qiu tried to keep me and asked me to take a few months off first," Lei Jun smiled bitterly, "The second is that I am unwilling to accept it. I worked at Kingsoft for five years, and from fantasy to disillusionment, there are so many memories of me. I remember when I first came into contact with WPS, I thought this software was developed by a large foreign team, but it was knocked out by Lao Qiu alone in a rental house. Do you know that shock? I once worshipped Lao Qiu as a god, joined Kingsoft with a pilgrimage mentality, dreaming of igniting China's "Silicon Valley Fire" with him. Now the gods have fallen into the mortal world, and China's "Silicon Valley Fire" is almost extinguished."

Song Weiyang said: "I asked, Kingsoft seems to have just launched Kingsoft Shadow Power, and the sales are very good."

Lei Jun said: "If Kingsoft Shadow Dog had not extended his life, Kingsoft would have declared bankruptcy now. But it was useless. Kingsoft Shadow Dog was just a small product, and it would be difficult to support a family. What was our dream? It was to let every computer in the world use the software developed by itself, and the gap was too big. Being Kingsoft Shadow Dog is like letting an international director shoot an advertisement, and I feel very frustrated!"

"It's useless for me to inject capital?" Song Weiyang asked.

"It's useless," said Lei Jun. "Lao Qiu and I are very clear. Even if WPS97 is successfully launched, we can't compete with Word at all. We are now collectively in a state of confusion, unable to see the way forward, and do not know which direction to go. The employees have left one by one, and now there are only more than ten people who insist on working every day. Lao Qiu is not 32 years old, but he has white hair recently. He is anxious, and I am also anxious. I am not about giving up on vacation, but about sobering and thinking about the company's future development route."

"Have you thought about it?" Song Weiyang asked.

Lei Jun shook his head and said, "Some netizens suggested that Kingsoft do system integration and transform into enterprise application software, but we rejected it?"

"Why should I refuse? Xifeng Company is preparing to build a management system, so it is better to hand it over to Kingsoft and make money first to survive." Song Weiyang said.

"No, we Kingsoft people are born to make general software," Lei Jun suddenly became very proud. "It's too unchallenging to do system integration. How can we use a knives to kill? Moreover, this also goes against the established development direction of Kingsoft. You may make a lot of money, but as long as you do it, Kingsoft will not be the Kingsoft."

Song Weiyang laughed: "Then I won't advise you to help Xifeng build a management system, it's like forcing a good person to become a prostitute."

Lei Jun said so boldly, but he was not at the end of his life. In a few months, Qiu Bojun and Lei Jun even considered transforming to sell health products, and even obtaining land loans through relationships to engage in real estate development. If there are sales geniuses among them, Kingsoft is probably going to become a health products company.

Lei Jun suddenly said: "I visited you in Shenghai this time, not to complain or to persuade you to dispel your investment plan. Instead, I want to ask, which path should Kingsoft take?"

"How can I be a drinker, how can I give high-tech companies the ability to give way to high-tech companies?" Song Weiyang said with a smile.

"You are a successful entrepreneur and the number one person in China's MBA education," said Lei Jun. "Maybe you don't understand computers, but you know business management, which is something we don't have. So, I urge Boss Song to make a long-term strategic plan for Kingsoft, which is also what Lao Qiu thinks."

Song Weiyang thought for a while and asked, "What is the core thing in Kingsoft? Or, what is your signature?"

"WPS!" Lei Jun replied without hesitation, "It is no exaggeration to say that wps, like Wangma Wubi, belongs to China's pride. Now the company still has more than a dozen employees, because wps, it is not only Kingsoft's signature, but also the cohesion of the entire company."

Song Weiyang put a coffee cup on the table and pointed to the cup and said, "This is wps! An enterprise needs a sign, a fist product, and a core value expression. If Kingsoft is an army, then wps is its military flag. With this flag, only the troops can be gathered and the charge can be organized. Therefore, this military flag cannot fall, and wps97 must be made, the more perfect it is, the better!"

Lei Jun said: "But if WPS97 is made, the sales will not be very good. First, it is due to the competition from Word, and second, piracy is too rampant now. Since the popularity of CD-rom optical drives last year, various software on the market have been rampant, and piracy is even more terrifying than Word, which has brought a devastating blow to Kingsoft!"

"Since it is a banner, its greatest value is not actual profitability," Song Weiyang explained. "Even if wps97 doesn't make a penny, it must be done seriously. It has huge symbolic significance. When the military flag arrives, the troops will disperse, wps97 is miscarried, and Kingsoft Company is also finished. Do you understand?"

"I understand," Lei Jun asked at a glance, "Then how should we make money and survive?"

Song Weiyang put a coffee spoon next to the cup: "This is Kingsoft Shadow." He put another piece of candy next to the cup, "This is the game you are doing."

One after another, Song Weiyang placed a bunch of small pieces on the table around the coffee cup and said, "The coffee cup is WPS, the military flag of Kingsoft. As long as the WPS still exists and the military flag stands, Kingsoft will have the ability to charge and conquer cities and land. Word is equivalent to the most powerful enemy army. At this stage, you cannot fight head-on, so choose to fight guerrillas. Whether it is Kingsoft Shadow, the game you are working on, or other products, they are small troops under the radiation of the military flag. With the military flag as a call, more and more small troops will be formed to disperse to fight guerrillas, use war to support war, save yourself, develop strength, and wait for the opportunity!"

It's a very simple truth, but those in the authorities are confused, while those onlookers are clear.

This truth can be understood by Lei Jun in history after half a year of vacation and has been thoroughly summarized through several years.

Now Song Weiyang pointed it out directly, and Lei Jun suddenly felt enlightened and said in admiration: "I am worthy of being Boss Song, the number one person in China's MBA education. What you said is too transparent, and it directly points out the direction for Kingsoft's future!"

Song Weiyang laughed: "Look at "Selected Mao" more. This is how the Red Army developed back then. I am just picking up Taizu's Yahui."

"Then I really need to read "Selected Mao" again," said Lei Jun.

Song Weiyang said: "How tight is Kingsoft's funds?"

"It's all up to Kingsoft Shadow Dog, which has just been released, has basically bottomed out, and the cash can only last for two or three months of daily expenses. And the bank does not provide loans because we have nothing to collateral," said Lei Jun.

"My "The Future of China" sold well. The royalties should have been settled in July," said Song Weiyang. "Let's do this. I'll contact the publishing house first, advance the royalties in advance, and invest the money into Kingsoft Company first."

Lei Jun suddenly joked: "It seems that Lao Qiu doesn't have to sell the house anymore."

Didn’t we say before that when Qiu Bojun made WPS alone, he brought tens of millions of profits to the company every year. Qiu Bojun did not get any share or shares, but only got the bonus from the boss. The villa he was going to sell was rewarded by the boss. For Qiu Bojun, this was not only a villa, but also a materialized symbol of WPS.
Chapter completed!