191 [Son of the East]
Shenghai Education Station’s report on the Fudan Volunteer Association did not cause any sensation, after all, its ratings are too low and its influence is too small.
As the propaganda minister of the association, Senior Sister Liu Ziran not only took photos along the way, but also wrote a press release herself. This manuscript was first published in the Fudan School Newspaper, and she also sent it to the Wenhui Daily.
Fudan’s news department is very good, and the headquarters of Wenhui Po (Mainland Edition) is in Shenghai, and there are piles of Fudan alumni in the newspaper. Seeing that this positive news was made by the alma mater and was responding to the policies of the Central Committee of the Communist Youth League, it actually gave the front page headlines directly.
In the mid-1990s, the circulation of Wenhui Daily per issue was stable at around 800,000 copies. Occasionally, when I encountered hot news, the sales volume exceeded 1 million. More than ten years ago, when the issue of the novel "Scars" was published, Wenhui Daily directly printed 1.5 million copies.
"College student volunteers serve the society, and love influences murderers to surrender themselves"!
This is the news title of Wenhui Po. Once published, it immediately sparked heated discussions across the country.
If analyzed from a professional perspective, it has three important elements: college students, murderers, and volunteers.
Anything that attracts the attention of college students can attract readers. This situation continues to the era of online self-media. For example, if the police arrested a group of telecommunications fraud, one of the ten fraudsters was a college student, then the news title would deliberately add the word "college student".
Murderers are even more frequent visitors to news reports. Whether in China or abroad, from the moment there is a newspaper, news related to murder and violence is born with social focus.
These two news elements superimpose together and immediately produce chemical effects!
At the same time, it happened in a special period when China turned to a material society, and it was consistent with the call of the Central Committee of the Communist Youth League. China Youth Daily, Beijing Youth Daily, Guangming Pao and other newspapers successively reprinted, and more than 40 newspapers across the country immediately joined the big discussion.
It suddenly triggered a hot spot and became a mess, making Song Weiyang feel incredible.
In the 21st century when the information explosion occurred, this kind of news could not cause any turmoil, and it was not as popular as a celebrity cheating. Just like in the early 1980s, whether college students sacrificed their lives to save old peasants was worth it. This news actually caused nationwide discussion. At that time, almost all newspapers were involved in the debate. Can the younger generation of friends imagine?
The People's X Daily quickly published an editorial, highly praising the beautiful morality of college student volunteers, reaffirming the importance of socialist spiritual civilization construction, and suggesting the promotion and establishment of volunteer organizations in universities across the country.
It was stabbed to the sky in an instant!
The more this happens, the more you should keep a low profile. Song Weiyang hid directly and refused to interview.
In just half a month, more than 20 media reporters flocked to Fudan, but could not find Song Weiyang himself, so he could only interview teachers and students. Le Jianbo, who influenced the murderer, frequently appeared on the camera and became a national focus. Fudan Student Union has already planned to absorb him as a cadre, and joining the party next year is a foregone conclusion.
Around mid-October, an interview team suddenly came, which made Song Weiyang unable to refuse at all.
So, the following scene came
Time Cafe, restaurant, a table against the wall is placed with a TV.
The brothers in the 305 dominated a dining table. Ding Ming looked at the time and suddenly shouted: "Here, come, 5, 4, 3, 2, 1!"
A familiar tilt music sounded, and the four words "Oriental Time and Space" appeared on the screen. Then there was another music, and "Son of the East" appeared on the screen. Many famous people, including Feng Gong, appeared one after another, and said in the voice-over: "News figures, academic celebrities, business geniuses, literary and sports elites, and romantic figures from all walks of life appeared in the ranks of the East! The Son of the East condenses the essence of life; the Son of the East shows the true nature of a hero!"
Even if there is no news about volunteers from university students, Song Weiyang's current situation is enough to appear in "Son of the East". Many business celebrities who are not as good as him have appeared on this show.
The scene started with a detention center, where the homeless man took off his dirty clothes and changed into a suit.
The reporter asked: "Why did you choose to surrender?"
The prisoner said: "Some words that college student said made me realize that absconding is not a solution. I should bear the wrong things I did. Now I just want to finish the prison and go home and be filial to me."
The voice-over sounded: Who made the murder suspect repent? It was our college student volunteer.
The picture switched to the entrance of Fudan school, hundreds of bicycles poured out, and volunteers followed the flags to the streets and alleys. Suddenly, they came to a poor family. Two volunteers were helping the elderly and widowed carry honeycomb coal. The elderly said to the camera: "They are very good. They come to see me every weekend, help me work, and talk to me. They are all living thunder (harmonious) fronts!"
The picture is cut back to school, the volunteer association’s dedicated office.
Planning Minister Zhang Chengyu said: "After several volunteer activities, we have summarized a set of 'Love 6 1' volunteer model for elderly people and poor families."
The reporter asked: "What is 'Love 6 1'?"
Zhang Chengyu said: "College students also have their own study life. One-on-one help is almost impossible, and they will become lazy and tired after doing it for a long time. Therefore, we classified six volunteers into a group and helped a poor household at a designated location. Only two people were sent to participate every week, and they were rotated."
The reporter asked: "In addition, what volunteer projects do you have?"
Zhang Chengyu said: "Many. For example, in spring, volunteers are organized to plant trees and forests. During winter and summer vacations, they go to remote areas to teach."
Photos of various volunteer activities appeared on the screen, and suddenly they were replaced by shopping malls. Bottles of Coke, Coca-Cola and Pepsi appeared in the camera at the same time. Then, the voiceover began to introduce Xifeng's iced tea and canned food performance, and specifically pointed out that Xifeng canned food has been exported to Europe to earn foreign exchange for countries.
The picture was cut back to the studio, and the host Shui Junyi smiled: "The two seem to have nothing to do with college volunteers and beverage companies, but they both came from the same person's work. Today, the guest invited by the son of Oriental is Song Weiyang, the chairman of Xifeng Food and Beverage Company and the founder of Fudan University Volunteer Association!"
The screen switched again and ran to the library in Fudan.
"Hahahahaha!"
A burst of laughter broke out in the restaurant, and not only the 305 buddies, but other customers who came to eat also laughed.
However, there was a tall stack of books on the table, which blocked Song Weiyang's face.
Shui Junyi sat on the other side of the screen and said, "There were three types of respondents who had to block the screen when they appeared on the screen. One was a special profession, such as a drug policeman; the other was a whistleblower who was afraid of retaliation; and the other was a criminal who protected privacy. Which type do you belong to?"
Song Weiyang smiled and said, "I belong to the fourth type."
Shui Junyi asked: "Who is the fourth type?"
Song Weiyang said: "A man who is too handsome and a woman who is too beautiful. Such people must cover their faces when they are on TV, otherwise it will cause extreme discomfort among the audience."
Shui Junyi asked: "Do you have Cai Guoqing's handsome guy? He doesn't need to cover his face."
Song Weiyang said: "He and I are in a different state of handsomeness."
Shui Junyi said: "Why are the difference?"
Song Weiyang said: "His handsome guy stays on his appearance, and my handsome guy has penetrated into his soul."
Shui Junyi could not hold back her smile and said with a suffocation: "Sons of the East" has interviewed many business geniuses, and many of them are confident. It is rare for you to be as confident as you. What you said just now reminds me of your fellow villager."
Song Weiyang said: "Old Mouzi?"
Shui Junyi said: "Yes, it's Mr. Mou Zhe."
Mou Zhe said this in an interview with "Son of the East": "China's 5,000-year civilization history is not short of military strategists, thinkers, politicians who influence the world, but only lacks large merchants who influence the world. The project to create a generation of large merchants will start from our era. Chinese people should go to the world, and I am very confident. I have fought with many (foreign) entrepreneurs... I think their business knowledge and talent are far inferior to me. Not only is it inferior to me, but it is far inferior to me!"
Song Weiyang said: "I can't compare to him. They plan to invest $3.1 billion to buy an aircraft carrier for the Chinese Navy."
Shui Junyi felt a little off-the-scenes and pulled back to the topic: "But when you face international giants like Coca-Cola and Pepsi, you seem very confident."
Song Weiyang said: "What's there to be afraid of? The two Cokes have rigid structures, slow management and weak marketing in China. It's too easy to compete with them for the market."
Shui Junyi said: "Why do you think so, Coca-Cola and Pepsi should not represent international advanced business management experience?"
Song Weiyang said: "I'll tell the truth, do you dare to broadcast "Oriental Time and Space"?"
Shui Junyi said: "Dare you, you can't miss a word."
Song Weiyang said: "Coca-Cola and PepsiCo in China are actually sales companies. Their joint ventures with Chinese companies are actually OEM factories and agency companies. Vertically, they cannot manage them uniformly. Horizontally, they cannot coordinate in depth. Such a company structure is actually a loose interest alliance, a loose sand, and they cannot engage in a marketing war with me. Tianfu Cola said that he learned advanced international management experience, so he had a joint venture with PepsiCo. Now he learned it? Learn a (beep)! He killed himself!"
Shui Junyi asked: "What is your secret to business success?"
Song Weiyang said: "Integrity, dedicatedness, self-improvement. Xifeng Company does not sell counterfeit and shoddy products, this is integrity; Xifeng Company specializes in beverages and food, and does not enter other industries, this is specialization; Xifeng Company is not afraid of any competitors, this is self-improvement!"
Shui Junyi said: "When it comes to self-reliance, now the domestic products counterattack, what do you think about this?"
Song Weiyang said: "There is nothing to say, it's tragic. The domestic daily chemical industry has basically died completely, and other areas are also dying in chronic conditions."
Shui Junyi said: "Are you pessimistic?"
Song Weiyang said: "Just seeking truth from facts. So we have to fight back, and some industries can still win. Establishing volunteer associations in universities is actually a counterattack. Now everything in China is in line with the West, with a great lack of national self-confidence, and foreign dregs are also regarded as essence. The material enjoyment of the West has been deeply rooted in the hearts of the people, and our spiritual world is being eroded. Volunteers are a good thing. It seems to come from the West, but in fact it is consistent with our traditional culture. We have the saying of helping others and the practice of learning from thunder (harmony) fronts. Why can't we carry it forward?"
Shui Junyi said: "Your ambition is great."
Song Weiyang shook his head and said, "No, no, I am just a mortal. Don't hold me so high, you will fall to death."
Shui Junyi and Song Weiyang chatted for about 10 minutes, and the picture switched again, becoming an interview with the teachers and students of the school.
Guo Tao, president of the Science Fiction Society: "Song Weiyang is so awesome. The science fiction novels he wrote are so beautiful."
Nie Jun: "The songs created by Lao Song are all great."
Ordinary member of the Volunteer Association: "The president is a good person. The president is awesome!"
For the remaining few minutes, Shui Junyi was talking about Song Weiyang's talents and hobbies. Including surfing the Internet, he even mentioned Wang Xiaobo, which made Shui Junyi very interested. He talked about Wang Xiaobo and Literature for two minutes.
After the broadcast of "Son of the East", Ding Ming stood up and shouted: "Brother Yang is awesome! But why didn't I go on TV? I've also been interviewed!"
Nie Jun thought carefully and confirmed: "You should be less handsome than me."
Chapter completed!