Shenghai, People's Square.

This place was just renovated last year. The municipal building is located in the north, the urban planning museum is located in the east, the subway station entrance is located in the northeast, the underground shopping mall is located in the southwest, the largest underground parking lot in Shenghai, the Shenghai Museum is located in the south, and the Shenghai Grand Theater and the Urban Planning Museum are located in the south.

Lively, very lively!

This year, People's Square was even rated as Shenghai's "Top Ten New Landscapes" and "Top Ten Tourist Attractions".

Xifeng Company decided to carry out promotional activities here. Not only was it not blocked, but the management unit was also very enthusiastic, as long as it had to pay a considerable amount of activity funds.

From 9 a.m., the melody of "Chasing Dreams and Child Heart" was constantly heard from the speakers. There were banners erected by huge hydrogen balloons on both sides of the stage. One side said "Very Coke, Chinese Dream, Chinese Heart" and the other side said "Drinking Chinese people's own Coke".

No stars were invited to appear, and the mountain of prizes was enough to attract passers-by.

Promotional price, 2 yuan per bottle.

If you purchase more than 12 bottles (1 dozen) at one time, you can participate in the on-site lottery. The special prize is a Songhua River van worth 36,000 yuan.

There are small games that you have to do every 45 minutes on site, and you can sign up if you don’t buy Coke. For example, do push-ups, circles, and jump rope. The winners of each group of games will also be given small gifts.

This promotion has been planned for a long time, and was held in the top ten cities in the country today. Local media also invited to report that the various expenses totaled nearly 2 million. In order to establish the brand of Coke, Xifeng Company decided to spend 25 million yuan in the second half of this year, including endorsement fees, advertising fees, sponsorship fees, etc.

If you don’t have enough money, just look for a bank loan. Anyway, you won’t have to worry about too much debt.

"Uncle, this game is a game to make money. You are too old to participate!" The host was amused and stopped a thin old man.

The old man was displeased: "Why can't I participate?"

"I'm afraid that your body will not be able to stand it," the host explained patiently, "This is how you can wait to participate in the next program, compete to sing, or sing a revolutionary model opera."

More than 30 passers-by who signed up almost filled the stage.

At the host's order, everyone immediately started to turn. After a few minutes, they fell down one by one. The tilted and funny look made the audience laugh.

All participants each received a towel as a souvenir, and the towel was printed with signs such as "Xifeng Ni Coke". The winner who had been spinning for 20 minutes and had not fallen yet received a free lottery opportunity. He grabbed it casually and laughed: "5 hits (60 bottles) of Coke! I won 5 hits of Coke!"

Based on the 2 yuan promotion price, this is also 120 yuan. You can get 120 yuan for free when you make games, which is like a pie falling from the sky.

The host continued to shout: "Our lottery event has a 100% prize, and you can draw at least a bottle of Coke! Today is the promotional price, only today, you can buy a bottle of Coke for 2 yuan, and after today it will cost 3 yuan. Have you seen that, the van next to me will take it away directly if you win the special prize. What are you waiting for... Ah, another friend has a lottery draw, let's see what he can draw? The lottery draw, the lottery draw... Alas, I'm not lucky, I only draw a bottle of Coke."

This activity is cost-effective. If you buy 12 bottles of Coke, you can get a prize. When you buy it, you can get a price for the promotional price. You will also win a bottle of Coke and take advantage of it. If you can get a big prize, you will get rich!

Many passers-by who like to take advantage but don’t bring enough money, even take a bus back to get the money, and even call friends to call a bunch of them.

At about 10 o'clock, the host shouted in surprise: "I won the second prize, this friend won the second prize, a domestic long-range color TV! Let's congratulate him!"

The whole audience was sensational.

Those passers-by who were skeptical saw that someone had won the big color TV, and they immediately paid for Coke crazily.

In a few years, the central government will issue regulations that private individuals are not allowed to engage in gambling activities, and even the prize money for sales with prizes shall not exceed 5,000 yuan. However, in the 1990s, the lottery activities of folk lottery were popular all the time, and they would always attract passers-by to rob. I wonder how many people make money by using it - the grand prizes are all fake and they cannot be won.

This kind of activity is very important. If you win a bottle of Coke at the bottom, you won’t lose even if you don’t win. How can you not cause a sensation?

I was going to get the evening promotion, but because there were too many participants, it ended at 4:00 pm. Coke was sold out and all the medals were issued. The lucky man who drew the van was so excited that he couldn't speak. After a long time, he shivered and said, "I... I'm very happy, I... I will only buy very Coke in the future!"

All the prizes and souvenirs today are labeled as very Coke. When they come home, they will definitely spontaneously promote and show off. A participant can at least spread the name of very Coke to more than ten relatives and friends.

This promotion method is not clever, but it is the most effective. Coca-Cola and Pepsi are made from time to time.

Take Pepsi for example. This year, it launched a point event in the United States. Buying Coke will earn points, 80 points for T-shirts, 400 points for denim jackets, and 7 million points for Harrier fighters.

A college student majoring in economics found that after careful calculations, he found that 7 million points were very cost-effective to exchange for Harrier fighter jets. However, he had to drink more than 40,000 bottles of Coke every day, and he had to drink it for a year to make up his points. It was impossible for anyone to meet the standards. Pepsi was just here to play. Unfortunately, there was a bug in this activity. Consumers with 15 points can buy 1 point lacking points for every 10 cents to redeem prizes.

So the college student found a lawyer and invited five investors to raise enough funds. He used the money to find Pepsi to exchange for Harrier fighters - equivalent to more than 700,000 US dollars in exchange for a fighter of 33.8 million US dollars.

PepsiCo was stunned and returned the $700,000 to the college student, and gave another shopping voucher (can buy 3 boxes of Coke), asking the college student to get out of here quickly.

Then he went to a lawsuit and Pepsi actually won... a stinking hooligan!

...

CCTV's advertising time is limited, and Coke only got an 8 o'clock advertisement, which was given out by Xifeng Ice Tea. But the provincial TV station is much easier to do, and it is specialized in selecting TV series to play before and after, and the advertising fee is desperate to be spent.

In the advertisement, a young man was wearing a white T-shirt of "I? China" running wildly on the Great Wall facing the rising sun, and switching from time to time the scene of the three heroes of the Magic Rock singing. The background music is: Run forward! With the pride of a child, how can you see the shining of life without persisting? Instead of surviving, burning indulge in order to make the beauty in your heart, don’t compromise until you grow old!

Up to the highest point of the Great Wall, the young man was already sweating profusely. He took a sip of Coke and said to the camera: "It's very Coke, Chinese dream, Chinese heart!"

At the same time, the song ordering tactics that Song Weiyang used were once again promoted. All major radio and television stations have some songs. The content is nothing more than: Xifeng Company brings Nikola, wishing students a smooth college entrance examination, and taking the Golden List! Drinking Nikola and becoming the top scorer in the college entrance examination!

OK, this slogan is festive, and many parents really buy very cokes for their children to take the exam room.

Soft articles about Coke also spewed out in newspapers and magazines, and even appeared in "Readers" and "Stories". Chicken Soup Article: Two Cokes flooded the seven armies, and the Chinese Coke market fell all, so Xifeng launched the Chinese's own Coke. The main color of the trademark of Coke is "white and red", and white represents the fallen Coke market, cruel and cold, and red represents the hope of China.

The details are compiled casually, anyway, all kinds of chicken soup stories. Song Weiyang was determined to serve the country at the age of eight, so he asked if you believe it or not!

Song Weiyang also wrote the title for some soft articles: Shocked, the red and blue camp broke into the White Legion, and the Chinese Coke market will bring about the era of the Three Kingdoms!

Because Nicola is engaged in activities, the medals and souvenirs are all domestic brands. Moreover, Nicola and Xifeng Ice Tea also learn from PepsiCola's points activities in the United States, and the prizes redeemed in the future are all domestic brands. These brands have reached preliminary cooperation with Xifeng Company.

Changhong's boss was also in the "anti-Japanese war" at this time. He said in an interview with reporters: "The enemy is very strong, but the Chinese must stick to it to the end. Changhong will stand on the same front as Xifeng. Changhong is the pride of domestic color TVs, and very Coke is the pride of domestic Coke."

The boss of Songhuajiang Automobile said: "You cannot give up domestic products, and domestic products are no worse than foreign products. It is very Coke's event, so you can choose Songhuajiang van as a prize. What does it mean? It means that Songhuajiang Automobile represents a Chinese car brand!" (Song Weiyang said: Your van is the cheapest.)

The president of Lenovo said: "The Chinese will never admit defeat, and victory belongs to us."

This year is a critical year for the counterattack of domestic brands. These bosses have to come out to shout slogans every now and then. Now, Coke is spending money to create momentum, and they quickly jump out to gain popularity. While praising Coke, they also praise their products. Anyway, they are not from peers, and the products they sell are different.

This patriotic atmosphere was not created by Song Weiyang, and he did not have the ability.

The invasion of foreign capital is really too terrifying, which aroused the rebellious psychology of the whole society. This year's mainstream media voice is: patriotism, patriotism, patriotism! Resist, resist, resist!

Very Coke is just a powerful general in the patriotic army.

After spending money to make full-page advertisements and post soft articles, Xifeng Company did not pay for newspapers anymore. However, major newspapers spontaneously reported, just like they reported on brands such as Changhong, TCL, Haier, Lenovo, Rongsheng, Wahaha, etc., as long as the domestic products that can be named, they are popular among the media.

Even those who sell health products shout patriotism, you can imagine the atmosphere of public opinion.

In particular, the enemies of Coke are Coca-Cola and Pepsi, these two giants that are rampant around the world! The main color of the trademark of Coke has become an eye-catching gimmick. White, mourning, and the tragic atmosphere that comes to your face. The red in the middle embodies the infinite hope of the Chinese people.

The patriotic card will never go out of time.

Historically, Wahaha’s Coke had an opportunity to develop. That is, the United States bombed our embassy. On the day of the incident, Coca-Cola only sold two bottles in universities throughout the capital. Coca-Cola urgently appointed a new president of the Chinese region's president for public relations, while Coca-Cola's sales in big cities soared.
Chapter completed!