Sophie Marceau's advertising endorsement contract was negotiated in early April, and the other party asked for a price of US$1.2 million, which is about RMB 10 million. The price is not outrageous, and it is still within the acceptable range. In the past few years, Michael Jackson's endorsement fee for Pepsi was US$3 million.

Now all the newly produced canned foods in Xifeng have begun to be posted on photos of Sophie Marceau. When "Brave Heart" is released at the end of May, Sophie Marceau's value has increased and he can't get it without $1.8 million.

Absolutely earned.

At that time, you can even contact dealers in the United States and Canada and take this opportunity to enter the North American market.

It is May, and summer is approaching, and the battle between Xifeng and the rising sun begins again.

In the past 12 months, Xifeng Ice Tea's total sales were 190 million yuan, while Xurisheng Ice Tea's sales were as high as 250 million yuan.

The rapid development of Xurisheng was so rapid, thanks to Song Weiyang's anti-Japanese war manifesto, the concept of ice tea was launched and the ice tea market was opened. You should know that Xurisheng ice tea in history had been developing tremblingly in the past two years, and it was not until 1996 that it expanded with a loan, and its sales increased tenfold compared with 1995, from 50 million to 500 million.

The slogan that Xu Risheng shouted this time was "China's No. 1 iced tea brand". It is true only in terms of sales.

In order to increase production capacity, Xurisheng has launched joint ventures and branches, without paying attention to product quality, and even has no such concept. In order to increase profits, some OEM factories cut corners, resulting in a huge difference in the taste of Xurisheng iced tea.

Xurisheng's capital chain is even more of a big problem. He owes the payment from raw material suppliers, advances the payment from agents and dealers in various places, and also seeks loans from banks from time to time, just to pursue crazy expansion. At the same time, in order to seize the market, Xurisheng gives sales partners extremely high rebates. In order to sell more products, agents, dealers and retailers work together to reduce prices. While suppressing Xifeng Ice Tea, they also lose as much as they sell.

By doing this, when the market is saturated and the number of competitors increases, Rising Rising will go bankrupt.

In fact, Xifeng is similar in terms of funds.

The only difference is that Xifeng has become increasingly strict in controlling product quality. Those unruly OEM factories are directly blacklisted and permanently disqualified from cooperation. And strictly priced. Except for price differences caused by transportation, partners are not allowed to change prices at will.

Seeing the arrival of summer, agents and dealers are making trouble again, saying that retailers have chosen Xifeng Ice Tea to be unable to sell without lowering its price.

This is a fact, but it is inaccurate. It is just a matter of taking the opportunity to threaten it. The iced tea market is far from saturated.

Zheng Xuehong believes that prices should be reduced and sales rebates should be increased to fight a price war with Xurisheng. This year, all industries are fighting price wars, especially in the home appliance field, which is the most fierce, and Zheng Xuehong's idea is understandable.

Yang Xin was on Song Weiyang's side this time. He believed that since the development strategy had been formulated, it could not be changed easily.

Zheng Xuehong was unable to make decisions and was anxious, so he called Song Weiyang for help.

"Old Zheng, if you do your personnel work seriously, don't worry about sales." Song Weiyang said.

"But I am a shareholder," said Zheng Xuehong. "And, Zhang Guodong, who is in charge of sales, is the same as my idea this time. Xurisheng iced tea has broken the cost price and is selling. Our sales department has a difficult job, and it is all iced tea, so many consumers are pointing to buying cheaply."

Song Weiyang smiled and said, "Xu Risheng is not a banknote printing. How could he get so much money to compete with us at a low price? You think they can jump around for a year or two at most."

Without strong competitors, Rising Rising will naturally develop wildly until it reaches destruction. The problem is that the two heroes are now standing together and Rising Rising will not allow Rising Rising to expand without limit!

"The market will be gone in a year," said Zheng Xuehong. "Zhang Guodong could not convince Mr. Yang, so he had to come to me to complain. He said that the dealers are not in high spirits and are seriously lacking in enthusiasm, and many have turned to the arms of Xu Risheng. Our sales in April have declined significantly compared with the previous two months."

"In this way, you will find a professional counterfeiter Wang Hai, and choose Xurisheng with different origins to test. If you fail, contact the media to expose it immediately," Song Weiyang said. "Spend money to ask someone to investigate Xurisheng's OEM factory. The more you break, the better. Find an OEM factory with the worst sanitation conditions and let "Southern Weekend" secretly visit. I will give you 1 million yuan in activity funds!"

"This is a good idea!" Zheng Xuehong said with a smile.

After hanging up the phone, Song Weiyang returned to the store that had not been completely renovated and said to the applicant: "Let's go ahead and introduce yourself first."

"Hello boss, my name is Jiang Chunhua, I graduated from..." A young girl in her 20s smiled and said, "This time I am here to apply for the manager of Time Cafe. I have the ability to manage the store well. I hope the boss will give me this opportunity."

The name of the cafe was eventually changed from "Sand of Time" to "Time", and Song Weiyang directly published recruitment inspirations in major newspapers in Shenghai.

Jiang Chunhua, who graduated from a technical secondary school degree, is currently a grassroots cadre in a state-owned factory.

Lin Zhuoyun was also an interviewer and asked: "You are doing well in a state-owned enterprise, why do you want to apply for a job?"

Jiang Chunhua said: "The factory's efficiency is not good, and the salary of your store manager is 1,200."

"You are straightforward," Song Weiyang smiled, "What do you think is the job of the store manager?"

"It's just to manage the coffee shop well." Jiang Chunhua said.

"Well, you're right, but unfortunately it's too general," said Song Weiyang. "As a store manager, you must not only be internal but also external. For example, you have to make good relations with the suppliers on a regular basis. You also have to establish good relations with the local grassroots departments. Don't be asked to come to check the sanitation and firefighting every few days. These are the most basic things. You also have to resolve disputes in the store, train and guide ordinary clerks. Are you competent for these?"

"I...I'll try it." Jiang Chunhua felt a little guilty.

Song Weiyang looked at the other party’s information and smiled and said, “You have worked in the publicity department of the factory and have never held a management position…”

"I can learn it!" Jiang Chunhua said quickly.

"Then try to be the foreman first. The probation period is 600 yuan, and the probation period is 800 yuan after becoming a regular." Song Weiyang said helplessly.

It’s really too off-the-scene, and the Time Cafe is not famous. Not to mention that college students refuse to come, it’s rare for secondary school students. It’s even less rare for those who have the ability to manage. They can only cultivate them slowly by themselves.

After recruiting for several days, there were quite a lot of people coming, but Jiang Chunhua was quite adept.

The salary in Shenghai is too high. The minimum monthly salary standard this year has reached 270 yuan, and the average monthly salary is 773 yuan. This is government statistics. Although it is full of moisture, it is not much different from the actual situation.

Song Weiyang set the store manager’s salary at 1,200 yuan. What senior talents can he attract?

"Yes, when will I come to work?" Jiang Chunhua's factory is probably unable to pay his salary. She couldn't wait for the probation period of 600 yuan.

Song Weiyang said: "I'll come tomorrow and do pre-job training first."

"Okay, thank you boss." Jiang Chunhua bowed and left.

Lin Zhuoyun smiled and said, "Why do I come and be the store manager? You can teach me."

"You have so much time?" Song Weiyang said.

"Try it." Lin Zhuoyun said.

"It's OK," Song Weiyang took her little hand, "Let's go, go to the city to have coffee, and check out your companions by the way."

There are not a few special coffee shops in Shenghai in total, and there is one on the other side of Hengshan Road.

Soon, Song Weiyang was very disappointed because the taste was bad, the store environment was average, and the service quality was average, and the competitors were too garbage!

At around 8 o'clock in the evening, they came out of the cafe.

Lin Zhuoyun smiled and said, "This cafe is not as beautiful as ours."

"Of course," Song Weiyang said with her slender waist, "I have guided the decoration design, postmodern style, and I can't find a second one in the country."

"Smelling and beautiful!" Lin Zhuoyun scolded.

Anyway, the taxi had not arrived yet and was idle, so the couple started to make out on the street, hugging each other and chewing, then putting them on, and chewing them on each other, and from time to time, they even whispered their foreheads tightly.

"The taxi is here!" Lin Zhuoyun reminded.

A taxi stopped at the door of the bar next door, and Song Weiyang waved over. The car door opened by itself, and a man came out inside. It was Li Yalun, and this guy also brought a beautiful woman next to him.
Chapter completed!