Xifeng Company's market survey was very big this time, and it was conducted nationwide with sales branches and dealers, and a total of 50,000 questionnaires were conducted.

The results show that your favorite cola is Pepsi (30.7%), Coca-Cola (31.2%), and Chinese medicine formula Cola (29.8%), and it doesn’t like it (4.3%), it doesn’t matter (4.0%).

This is the main survey data, and there is also an evaluation of the formula of Coke in Chinese medicine - especially great (21.7%), acceptable (58.7), and particularly difficult to drink (19.6%). With the accompanying subjective evaluation, more than 75% of the respondents said: "This is Tianfu Coke, which you can drink in one sip." More than 40% of the respondents made suggestions: "It would be better if the Chinese medicine tastes lighter."

Recognition analysis: 14,827 respondents who had drunk three types of cola, and 2.3% of them directly identified Pepsi and Coca-Cola (of which more than 80% of them admitted that they were blind), while 100% of them directly identified this is Tianfu Cola.

There is no way, the strong Chinese medicine smell of Tianfu Cola will definitely remember it if anyone has drunk it.

In response, Song Weiyang had to take leave and go back and convene a meeting with senior executives of the company.

"I think this Coke is completely possible," said Zheng Xuehong. "Tianfu Coke once occupied 70% of the Chinese Coke market. Japanese benzene distributors actively sought agents, and they also sold well in the United States and Russia. What does this mean? It means that most consumers can accept the taste of Chinese medicine."

Chen Tao smiled and said, "Yes, the taste of Chinese medicine is not a problem at all, and Coca-Cola and Pepsi also have Chinese medicine flavors. My father vomited out the first time he drank Coca-Cola and insisted that I bought him Chinese medicine."

"The taste of Chinese medicine is not a problem, but it is a big problem," Yang Xin said that he hates the taste of Chinese medicine. "I didn't drink Tianfu Coke before, but I really couldn't drink it. The current questionnaire can explain the problem. Nearly one-fifth of the respondents said it was particularly difficult to drink and they were impossible to buy it. I think that since we want to extend the brand, our main Coke brand must be popularized and we cannot abandon one-fifth of the potential consumers before it has been released."

Song Weiyang said: "The taste of Chinese medicine can be slightly lighter, but not too much."

Yang Xin asked: "The chairman agreed to cooperate with the Institute of Traditional Chinese Medicine?"

"I tend to cooperate, but I have two concerns," said Song Weiyang. "First, this formula is directly modified on the Tianfu Cola formula. Will it cause patent disputes? Second, Tianfu Cola claims to be able to fight cancer. We inherit its formula. Will it cause misunderstanding? At that time, someone will definitely choose our products for the fight against cancer."

Zheng Xuehong smiled and said, "It's a good thing to be able to fight cancer."

"It's mixed," Song Weiyang explained, "The advantage is that it has additional functions that can attract some consumers. The disadvantage is that we may be linked to health care products. If we look at it for a long time, it will definitely affect the brand image and incorporate impurities into the pure brand image."

Guo Xiaolan suddenly said: "The anti-cancer effect of Tianfu Cola should be fine. It was strictly verified by Tongji Medical University and the National Hospital of X."

"Haha," Song Weiyang smiled, "The State Council Administration Bureau initially tested whether Tianfu Cola has harmful substances. After all, as a state banquet beverage, safety is the first priority, and it has nothing to do with whether it is anti-cancer. As for the anti-cancer effect, it is the result of the joint experiment of Tongji Medical University and Xikang Provincial Institute of Traditional Chinese Medicine. The experimental process is very sarcastic and the credibility is equal to zero. Aflatoxin is an internationally recognized first-class carcinogen. Drinking Cola can prevent aflatoxin poisoning. That day, the Cola has long been sought after by hospitals all over the world."

Chen Tao said: "When we are promoting and promoting, we deliberately avoid Coke's anti-cancer function."

"What should I do if the formula is suspected of infringement?" Yang Xin asked.

Chen Tao replied: "Didn't the Chinese Medicine Institute say that there are any changes in the formula?"

Song Weiyang smiled and said, "In the questionnaire, the recognition rate of the cola formula of Chinese medicine is 100%, and it is Tianfu Cola that can be tasted in one sip. How big do you think the formula can be changed?"

Yang Xin asked: "So, does the chairman agree or disagree?"

"The core of Tianfu Cola formula is Chinese medicine such as white peony, angelica, and Rehmannia. If they want to cooperate, they must replace one or two of them, and the Chinese medicine taste must be reduced," said Song Weiyang. "Also, it is absolutely impossible for Chinese medicine to master the production rights and production technology of Cola pulp. If you can't agree, don't talk."

Yang Xin refused to comment and took out a few bottles of unlabeled Coke and said, "This is the Coke we developed ourselves, let's try it."

"We have coke ourselves?" Guo Xiaolan said in surprise.

Yang Xin said: "The School of Light Chemical Engineering has been researching it and several formulas have been published."

The beverage formula was developed very quickly, but the taste was hard to say. It only took half a year for the Tianfu Cola recipe.

Song Weiyang drank several kinds of cola developed by his own in a row. Some were sweet, some were bitter, some were fluent, some were light, some were more qi, some were less qi, but to put it bluntly, they just felt: there was no speciality!

"Not worse than Coca-Cola." Zheng Xuehong nodded and praised.

Guo Xiaolan said: "I feel that Coke is the same. Except for Tianfu Coke, it is difficult to distinguish based on the taste."

Chen Tao said: "Yes, it's all the same. If you really want to taste it carefully, Coca-Cola is sweeter, Pepsi has a more Chinese herbal flavor, and the cola we developed is similar."

"Then let's cooperate with the Chinese Medicine Institute," Song Weiyang finally made up his mind, "If you want to fight hard battles with Coca-Cola and Pepsi, you must have unique characteristics. Otherwise, the brand will be loud, the funds will be strong, and the channels will be step by step. What should we use to compete with others for the market?"

Although Yang Xin didn't like Chinese medicine cola, the boss made a decision and he nodded and said, "Then I'll send someone to negotiate with the Chinese medicine institute. First, the formula must be changed to avoid falling into patent disputes; second, the raw pulp production process must also be obtained and cannot be controlled by others."

"Yes." Song Weiyang nodded.

In addition to Tianfu Coke, China's local Coke is also very famous. As for Fenhuang Coke and Laoshan Coke, although it is famous, its market share is low and it has no reference value at all.

The success of Tianfu Coke is, first, the time to gain a foothold while the market is blank; second, the location is good and fighting in the local area; third, the people are harmonious, and it is directly designated as a state banquet beverage, which is difficult to become famous without being famous - this kind of success cannot be replicated.

Very interesting Coke's success and failure.

Wahaha took the "rural surrounds the city" route. At that time, Coca-Cola, the channels for very Cola had not yet subsided, and Wahaha had always dominated the township market. This led to you being able to buy very Cola in some towns or counties, and you had no other choice at all.

When Coca-Cola and Pepsi channels subsided, Coke immediately retreated in the "rural market" and had no power to resist.

Song Weiyang doesn’t want to surround the city in the countryside. Even if he succeeds, as long as you don’t have the ability to attack big cities, you can wait to be “suppressed” by others! What’s more, the overlord of the township market is Wahaha, which is a super hard bone.

"What is our Coke called? Xifeng Coke?" Chen Tao asked.

Yang Xin said: "It's not impossible, but compared with Coca-Cola and Pepsi, it seems that it is still a bit less charming."

Guo Xiaolan said: "Yes, Coca-Cola is delicious and pleasing when you hear it, and Pepsi is good when you hear it."

"This is because the Chinese who were engaged in brand translation were so powerful," Song Weiyang smiled. "When Coca-Cola first entered China, its name was 'Tadpole Gnaw', and they would just call that name now."

"It sounds nice to eat wax with tadpoles." Everyone else laughed.

After everyone was laughing and having fun, Song Weiyang said: "What's the name of 'very cola'? The English name is fit-cola."

"This name is great! It's very festive when Coke sounds, and the English name is also suitable." Yang Xin couldn't help but slap the table. The chairman's name sounds so nice.

It's very Coke, of course this name is copied. Anyway, Wahaha will make the product dead, so it's better for us to carry it forward.

As for the English name, the Wahaha is called "futuer-cola", which literally means "the future cola" or "the future cola". Song Weiyang found it too difficult to remember, so he directly changed it to "fit-cola", which means "healthy cola", which can be combined with the Chinese herbal cola.
Chapter completed!