"Ah, just say that, ah, just say that. The spring blossoms in the fourteenth, five or sixth day, and June 6th, look at Gu Xiu, and spring 6th, and it's so uncomfortable to pack it like this. I can't open my mouth, I can't keep up with you. You say it's uncomfortable or not, you say it's uncomfortable!"

"Ouch, hehe...Ouch, hehe...Ouch, okay, okay, okay, okay! OK!"

"What's okay?"

"This is the review drama we packaged!"

"Don't talk nonsense. I've figured it out. People like you have ruined all of us."

On the TV, the Spring Festival Gala was playing, and Zhao Lirong and Gong Hanlin's "Such Packaging" made people laugh.

Packaging was still unfamiliar to Chinese people when Song Weiyang traveled through time. But in just the past year and a half, it has become a social phenomenon. Products talk about packaging, celebrities talk about packaging, and they are even edited into the crosstalk of the Spring Festival Gala.

What is reflected from this crosstalk is the packaging chaos that spreads across the country.

Today is the Spring Festival, Song Weiyang celebrates the New Year at home. His mother, elder brother, sister-in-law and nephew sit together to have a lively New Year's Eve dinner.

"Teacher Zhao is really not easy." Song Weiyang said while gnawing on salt pork ribs.

Sister-in-law Cai Fanghua said: "It's not easy. She sang and danced at the age of her life."

Song Weiyang pointed to the TV: "I knelt down just now, I must have fallen accidentally."

Song Qizhi said: "No, I think it was designed on purpose."

"It's possible." Song Weiyang smiled and did not argue.

These classic crosstalk sketches will be revealed and appreciated by people in the future, and the professional qualities of artists will be talked about.

In "Such Packaging", Zhao Lirong kneeled down because of a leg injury. In "The Protagonist and Supporting Character", the gun belt broke, which was also an emergency on the scene. The actor who did not make a living in the deal may directly lead to a performance accident, but Zhao Lirong, Gong Hanlin, Zhu Shimao, and Chen Peisi responded immediately and cooperated tacitly, but the audience did not see it, and even increased the performance of the program.

This Spring Festival Gala has sung a lot of popular songs, such as "You, My Dear-in-College", "Looking at Flowers in the Fog", "There Is a Sun in the Sky without Rain or Wind", "There Are Clouds Made in the Wind", "The Hot Girl", "Chinese Folk Ballad", "I'm So Happy Today"... There are so many. The quality of the songs made Song Weiyang, who has experienced the 21st Century Spring Festival Gala sincerely sigh.

When she saw Xie Dong sing "Smiling Face", Song Weiyang couldn't help laughing out loud.

Song Qizhi asked: "I didn't laugh at Feng Gong's crosstalk just now. Why are you laughing at when you listen to music?"

Song Weiyang pointed to singer Xie Dong and said, "Do you think Xie Dong looks like Mr. Hou Baolin?"

Guo Xiaolan looked carefully and said in surprise: "Is it really a bit like that? Are their two families relatives?"

Song Weiyang said: "It's better than a relative than a relative. It's a good family."

"Why does this sound strange?" Cai Fanghua couldn't help but look at Xie Dong on TV again.

Well, Mr. Hou is an old artist, so let’s not joke about his old past - this passage is 404, and the Hou family has long admitted it.

"Let's stop talking, come and drink!" Song Wei raised his glass and said.

Song Qizhi took a sip, put down his glass, and sighed: "In the past, wine brewed and worried about sales, but now production cannot keep up. I don't know whether to be happy or have a headache."

"Sell as much as you can, don't buy loose wine to canned." Song Weiyang reminded.

"I know this, the big tree attracts wind." Song Qizhi said with a smile.

In history, Qin Chi captured the CCTV bidding king in 1995, an unknown small winery, and was once famous all over the world. In the original words of Boss Ji, "Every day, a Santana is driven into CCTV, and a luxury Audi is driven." In 1996, Qin Chi continued to work hard and once again won the CCTV bidding king at a high price of 320 million yuan.

Because the output cannot keep up, it was finally revealed in 1997 that Qinchi's annual raw wine production capacity is only 30 million tons, and it purchased a large number of loose wines from other places. In addition, the raw wine and alcohol of our factory were blended into low-alcohol wine, and then posted on Qinchi's trademark to sell it nationwide.

As soon as the news came out, Qin Chi became cold.

In fact, Qin Chi's approach is completely legal. Whether buying loose wine or using his own raw wine or mixing alcohol, it is a normal behavior in the liquor industry. Even in the 21st century, most of the medium and low-end liquors are mixed with alcohol - as long as they do not use industrial alcohol, the law allows it and is harmless to the human body.

Even high-end liquor must be blended with raw liquor. This is a brewing process, and the top blending masters are all treasures of the winery.

If you use alcohol or loose wine and claim that you are raw wine, that is to deceive consumers.

At that time, the media was deliberately inducing consumers to think in a wrong way and kill Qin Chi, which made other liquor companies dare not mention the term "collusion". And it was too coincidental that the newspaper suddenly exposed as soon as Qin Chi's bidding contract expired, followed by overwhelming negative news.

So some people speculate that Qin Chi offended CCTV and some advertising fees were delayed.

Song Weiyang now has a good relationship with CCTV and is very happy to cooperate. Even if they buy loose wine and blend it into low-end products, there should be no major problems. However, the CCTV bidder is so hateful that one day, some peers will be jealous and buy the media to create a messy scandal.

Of course, if you eat alcohol to blend low-end wine, the Song family will not give up. The entire industry is doing this, and the country allows it, and the blending process is becoming more and more advanced, so it is completely fine to use it to export.

In fact, if Qin Chi had immediately activated the crisis public relations when he encountered a scandal, the losses would have been minimized. But Boss Ji had no awareness of crisis public relations at all. He thought he was reasonable and legal, and he did not pay attention to establishing relationships with the media. As a result, everyone would push him to the point of death.

Not only Qin Chi's boss Ji, but also Sanzhu's boss Wu, who were also slow to react in the face of the crisis, or even unresponsive, resulting in the scandal getting bigger and bigger!

This is why Song Weiyang formed a public relations team, and the media is a public relations focus.

In the special environment of the 1990s, it was better to offend officials than to offend the media, especially those big media.

During the time when Song Weiyang published the anti-Japanese manifesto in the industry and business circles, although Song Weiyang hid in school and did not see the reporters, Yang Xin and Yang Dexi served the reporters very thoughtfully. Moreover, each reporter had a generous fee for carriage and horses, and he had short staff. As long as Xifeng, he should not go too far, and those reporters who collected the money would definitely help to say good things.

During the Spring Festival, Song Weiyang was busy.

The company selected two potential young people and put them into the brand strategy and public relations group, and Song Weiyang personally guided the teaching. Chen Tao only returned to his hometown for three days, and then hurried back to study with the two young people. The three of them will be temporarily transferred to the advertising department to work part-time, slowly learn and grow in practice, and then use this team to develop the two groups.

On the eighth day of the first lunar month, Song Weiyang dragged his luggage to Shenghai. Returning to school to register was not the point, but the point was that there was a money-picking transaction waiting for him.
Chapter completed!