Due to a manifesto of the industrial and commercial war of resistance by Song Weiyang, the battle to defend China's national brand began in advance.

However, most companies are just talking, promoting patriotism and resisting foreign investment in all kinds of ways, and no one has really taken a substantial step.

Mr. Ni, known as the "price butcher", is already planning a price reduction war, but it is only a small-scale price reduction. It will take until April 1996 that the government announced the reduction of import tariffs on color TVs, causing a large inventory of domestic TV brands to accumulate, and China's TV industry is really irritable.

At that time, the gross profit of each Changhong Color TV was about 25%, but the maximum price reduction reached 30%, and the loss was as much as you sell. This measure made consumers excited, stunned peers, and confused foreign brands.

Countless TV manufacturers were forced to death by price wars, and brands such as Konka, Panda and TCL could only follow up and crazily cut prices and promotions with Changhong Color TV.

Japanese, South Korea, North America, Europe... foreign color TVs in these regions were defeated by domestic brands in just half a year, and they were completely confused. Since then, domestic brands have begun to dominate the Chinese TV industry.

In the computer market, domestic brands also choose to fight price wars.

Now, Lenovo's President Liu has ordered Lao Yang to reduce production costs, and the price of Lenovo computers is at least 40%-50% cheaper than multinational brands.

Lao Yang is still studying, and Mr. Liu has already started to promote it, and the patriotic cards are playing loudly.

Mr. Liu said: "Whether we want to do so or not, we have actually acted as the flag bearer of the national computer industry. At least we must fight hard, even if we sacrifice, we must be executed generously."

The reporter asked: "What if China had no national industry at all?"

Mr. Liu said: "Nothing is true, just let others slaughter!"

Therefore, the China Business Times published an article called "Lenovo vs. the Eight-Nation Alliance" that compared Lenovo's fight against foreign brands to a life-and-death national defense war.

"The conscience of the United States" and other things are all things in the future.

It has to be admitted that in 1994, Lenovo was the only company that could carry the banner of national computers, and Lenovo's peers had all fallen: Great Wall became an agent of ibm, Founder became an agent of dec, and Sitong became an agent of Compaq, completely abandoning their own brand management. Giant did not become anyone's agent, well, they switched to sell health products.

It is true that Lenovo survives by developing government orders, but the problem is that there is no other brand besides Lenovo. At that time, this one in China was still insisting on it.

In the battle to defend national brands, Huawei is the most awesome. Compared with other companies, it seems too low to engage in price wars.

At this time, with the promotion of program control technology, China is facing a comprehensive update of telecommunications networks. Multinational companies such as Nokia and Ericsson have relied on their absolute competitive advantages to kill their Chinese counterparts to a bloody fog.

At the beginning, Huawei could only adopt the strategy of surrounding cities in rural areas, because the telecommunications departments in big cities looked down on Huawei at all. Later, General Ren thought of a solution, that is, to establish a branch with the provincial telecommunications bureaus, which meant that the Telecommunications Bureau became a partner of Huawei. Every time Huawei sold a machine, the Telecommunications Bureau could make a profit. Therefore, all the telecommunications departments of each province purchased Huawei products, which was equivalent to buying their own machines. Major foreign brands were instantly driven out of the Chinese market and achieved sales of 4.1 billion in a year.

What the hell?

Can you still do a unique business like this?

Such behavior is too brutal. Not only Nokia, Ericsson said it could not understand. Even local Chinese companies were complaining about their injustice, and people went to complain every day. In the end, the government ordered the telecommunications bureaus of various provinces not to establish private companies. Huawei was forced to reorganize and reclaim these joint ventures, but Huawei had already occupied the Chinese market at this time. However, the leaders of telecommunications bureaus in various places felt very disappointed. Once the joint ventures were withdrawn, their small treasury was empty.

...

The salesperson sent by Lenovo is called Liu Chen, who flattered him as soon as he met: "Boss Song, you are right! I admire you after watching the interview with you by "Chinese Entrepreneurs". Electronic information management is definitely the future development direction of enterprises. There is a foreign company called Walmart, and they even have their own satellites, which can realize logistics scheduling through the Internet."

"Oh, you still know that Walmart has a wide vision." Song Weiyang smiled.

Liu Chen said modestly: "I have heard that I cannot be compared with Boss Song. Boss Song is the most international entrepreneur in China!"

Song Weiyang said: "Don't flatter me, just talk about serious matters."

Liu Chen said: "If you want to realize electronic information management, you must buy a computer. Lenovo is the only domestic computer brand that has survived. Our price is cheaper, but the performance is not inferior to foreign brands. Moreover, as long as the purchase volume is large enough, we will give away Lenovo Han Card for free and are responsible for installing all office software. If you buy our company's computer, you don't have to consider any issues. We are fully responsible for after-sales maintenance!"

"Can you help set up a LAN?" Song Weiyang asked.

"No problem!" Liu Chen said.

Song Weiyang said: "Okay, order about 100 units first, five units in the company headquarters and each branch, and one in the sales branches of each province. But you must make sure that you can help Xifeng headquarters and branch set up a local area network separately, and be responsible for basic computer teaching. I have to start computer study classes regularly and organize company cadres to study for five days every month. This aspect is arranged by Lenovo. By the way, we pay the cost of the study class ourselves, and each teacher also has a lecture fee."

"Yes, Boss Song has a long-term vision. I believe your company will be the strongest in the industry!" Liu Chen was overjoyed.

There are enough orders for 100 computers. Judging from Song Weiyang's attitude, as Xifeng Company grows and grows, more computers will be purchased in the future.

As for the price discount, it is naturally the company's procurement department responsible for the negotiation, and Song Weiyang has long stopped dealing with such trivial matters.

Some people will scold you, why do you have to buy a computer with "conscience from the United States"?

As mentioned earlier, at this stage, only Lenovo is a domestic brand in China (although they are all assembled). Founder, Great Wall and Sitong have given up on their own brands and have completely become agents of multinational companies. It was not until many years later that Founder, Great Wall picked up its own brand again.

In 1994, if you don’t buy Lenovo, you can only buy ibm and Apple.

As for assembling yourself, well, it’s better not to spend that time.

Lenovo Computer was shipped to companies in Xifeng quickly. The employees were very excited at first, but soon they felt a headache and were forced to learn computer office work. "One Finger Zen" and "Two Finger Zen" became the general skills of Xifeng Company in minutes.

However, the company's publicity department can brag again. They can say with great pride: "Xifeng is the first company in China to realize electronic automation office. We are not afraid of international competition. We must take the lead in entering the international market!"

Just the level of being unable to play with WPS, it is really embarrassing to say that automated office work is a shame. The company's computer has become a game console for a long time, and Tetris has started!

However, Lenovo's sales staff made Song Weiyang discover a way to make money: buy Lenovo's stocks at a large scale.

Lenovo was listed in Hong Kong City at the beginning of this year. It has been falling every day recently. It is estimated that it will have to fall for a few more months. You can buy it when Lenovo launches a "cheap domestic computer", and the stock price may double in half a year - because at that time, Lenovo will be the supreme national brand throne and become a symbol of the successful resistance of foreign investment in China's business community.

...

For a period of time, Song Weiyang did nothing and was thinking about an enterprise electronic information management system suitable for the current stage.

Suddenly, there was a big move in the winery. Zhong Dahua suddenly announced a shareholding transformation, and his appearance was very ugly. I heard that Mayor Huang was even slamming the table and cursing.
Chapter completed!