Chapter 131 Compare the publicity with me?
Zhang Ze didn't know what the price he paid, but he actually made many media promote his new comic "Football Heart".
A few days ago, when I mentioned "Soccer Heart" I would use Su Shichen's "Slam Dunk" to compare it. Although the final result was that "Sampton Dunk" would be strongly crushed by "Soccer Heart", I would mention it at least, but now the only thing that is overwhelming is the news of "Soccer Heart".
Promotion is a very important part. Haven’t you seen that "New Strange Stories from a Chinese Studio" relied on its huge publicity power in the early stage and almost stepped on "Journey to the West" to get to the top. In the end, the quality of "Journey to the West" was excellent and gradually widened the distance.
But this also shows the great publicity.
This is Zhang Ze's secret weapon used propaganda to crush Su Shichen. There may be no need to compare at that time, because "Heart of Football" and "Slam Dunk" will not be on the same level.
Zhang Ze's method is very powerful. In fact, he had used this method to kill many cartoonists before, and climbed all the way to become a top cartoonist, but this time Zhang Ze chose the wrong opponent.
Su Shichen listened to Ma Jun's narrative and sneered, "How could he compare promotion with me?"
He started his business through publicity and used "First Intimate Contact" to hype "The Legend of Mortal Cultivation" on the Internet.
When the "Book of Wukong" was released in reality, the media was promoted more significantly because "Hey - Out" was selected as the junior high school textbook.
When the "Shelf's Detective Collection" was released, Journey to the West was promoted, and hundreds of celebrities on the scarf jointly recommended the book.
When the "Precious World" was released, he even spent a lot of money to make a 90-second promotional video. These one by one were bloody examples. Zhang Ze actually dared to compete with Su Shichen for publicity and hype!
"Xiao Si, why are you not in a hurry at all? If this continues, your "Slam Dunk" will be forgotten."
"Don't worry, it's impossible to be forgotten. When "Soccer Heart" becomes popular, there will still be many people who will take out my "Slam Dunk" from time to time. The popularity of "Soccer Heart" is still a little helpful to "Sampion Dunk", but I don't like such passiveness." A cold light flashed in Su Shichen's eyes.
"Xiao Si, where are you?"
"I want to tell him with practical actions that not only his works are not as good as me, but even in terms of publicity and hype."
The last promotional period of "The Journey to the West of the Past" can be said to be suppressed by "New Strange Stories from a Chinese Studio" and has not made any noise. Finally, it was released for 90 seconds of promotional video and counterattack of "The Past".
Although this was the plan after Su Shichen and Yu Qiyuan discussed, after the last lesson, Su Shichen did not want to be suppressed by others like this again.
Although there is a saying that the best way to attack an opponent is to first hold him up to heaven, make his opponent happy, and then make him fall even harder!
But Su Shichen prefers to crush from beginning to end, which should be the so-called otakus soul burning.
Su Shichen came to the company without stopping and reached an agreement with Wang Ni. He would definitely keep up with the comic promotion, and Wang Ni from the Guiman Club will do it.
Then he made an appointment with Deputy Director You Teng and Tang Xing, the boss of Xingyue Studio. He didn't know what Su Shichen was discussing with these two people. Anyway, the final result of seeing the smile on the corner of Su Shichen's mouth was very satisfying.
The storm of "Football Heart" became more and more intense the next day after Zhang Ze started promoting. It felt like there was only one comic called "Football Heart" in the whole of China, which first captured the trend of the media.
This feeling seems like a fight, and you cannot lose momentum even if you can't fight, you must have strong momentum.
Originally, the media generally believed that "Slam Dunk" was not a match for "Soccer Heart", and the media's direction was grasped by Zhang Ze, which would be even more dangerous.
Su Shichen did not move on this day...
On the third day, the publicity of "Soccer Heart" not only did not weaken, but instead increased its publicity efforts. Zhang Ze accepted interviews from various newspapers and magazines. There was only one topic anyway. His "Soccer Heart" can definitely soothe the hearts of hurt basketball fans and make them forget that basketball fell in love with football.
Articles with titles such as "The Best Sports Comics in China's Football Heart", "The Heart of Football Detonates Your Blood" have emerged one after another.
Su Shichen still didn't move on this day...
On the fourth day, Zhang Ze's path was really wild, and he even went further on live interview programs of various TV stations. Although these programs were not the ace programs of various TV stations, one by one accumulated, and the effect of promoting works by familiar faces is excellent.
"Soccer Heart" is completely like a wildfire. The discussion on the streets is no longer whether Su Shichen can draw a good comic or whether "Slam Dunk" can be successful, but how good Zhang Ze's "Soccer Heart" is and whether it can surpass his previous works.
This phenomenon made Zhang Ze feel proud. Although he had used this move before, it was the most thorough this time, because Su Shichen's popularity was higher than his previous opponents, and general publicity could not defeat Su Shichen's popularity at all.
Zhang Ze is used to being on the headlines of newspapers and magazines. He is a top cartoonist after all, and newspapers and magazines are often posted on the headlines of newspapers and magazines, so there is no need to take any effort in this regard.
However, it takes some effort to interview newspapers and magazines, but at least he has become famous for many years and still knows the editors of some newspapers and magazines. It is no problem to get together for a meal and get an interview.
If a very famous star, the newspapers and magazines are asking for an exclusive interview to you while crying, because this can increase the sales of newspapers and magazines, just like Su Shichen. Taking Su Shichen's fame now, it is very easy to get an exclusive interview in any newspaper and magazine in China.
But if you are a star who is not famous and wants to use newspapers to increase your fame, you have to pay some price.
For example, a top cartoonist like Zhang Ze is not as famous as Su Shichen. This is a typical work that is popular, but people are not popular.
This kind of example is not common in the Earth in the previous life. How many people know about the author of the Sudden**? But his works are very well-known. "Legend of Tycoon" was once the peak of entertainment novels, and "Super Player" is also an extremely popular online game novel.
As for live interviews on some TV programs on the fourth day, although these programs were not first-class, Zhang Ze paid a considerable price. On the fourth day, Su Shichen still had no movement.
Just when Zhang Ze was proud to think that Su Shichen was the fish on the chopping board could no longer swim, news came from CCTV's ace interview program "Art Life" on the fifth day - the guests in this episode were the most genius in China!
In his previous life, "Art Life" was also CCTV's ace interview program, and the world is also true. Although the host is not Zhu Jun, the influence of this program is not weak at all.
Where is "Art Life"? It's all about big names. Zhang Ze really wants to go there, but he is not qualified. Even if he uses some connections, he can't get there!
There are so many geniuses in China, such as college entrance examination geniuses, mathematics geniuses, literary geniuses, etc., but there is only one person who is called the most genius - Su Shichen!
The title of the most genius is originally a very pretentious title. The genius itself is the elite among human beings, and he also needs to add the word "The Most" in front of it. The meaning of the word "The Most" is obviously the strongest and most powerful. The three words "The Most" in the word "The Most" also represent the one who is still the most powerful among geniuses.
This title is indeed a hatred name. Some people feel disdainful of the title Su Shichen, but no one dares to stand up publicly to object.
What to object? Unless you can write books like "Shelmes's Detectives" or "The Prehistoric" at the age of fifteen, or cause an equal sensation, otherwise it is completely incomparable.
Under Zhang Ze's jealousy, Su Shichen appeared on the stage of CCTV's "Art Life".
Su Shichen was able to appear in "Art Life" because of the strong recommendation of Deputy Director You Teng. Of course, if Su Shichen himself does not have the strength, it would be useless to recommend him.
Originally, Su Shichen didn't like to accept interviews, especially for such live interviews. However, Yangcheng TV invited him to do programs many times but was rejected by Su Shichen for reasons that he had no time to create.
But this time is an exception. Su Shichen took the initiative to ask for it. The reason is that Zhang Ze wanted to crush "Slam Dunk" through publicity and hype. Listing on "Art Life" is only the first level of Su Shichen's counterattack, and there is also the second level of publicity waiting for Zhang Ze, which also allows Zhang Ze to taste the taste of being crushed by publicity and hype!
The studio lights flashed and the program started to applause!
"Hello everyone, I am the host Peng De. Welcome all the audience in front of the TV to watch the new episode of "Art Life". Don't waste your time with an old face like me. I believe everyone is here for today's guests. Welcome our genius writer Su Shichen."
Applause is indispensable when appearing—
"Hello everyone, everyone, I am Su Shichen, Su Shichen's Su, Su Shichen's Shi, Su Shichen's Shi, Su Shichen's Chen's Chen." Su Shichen's method of introducing the name won the audience laughing.
The studio is very simple, with an opposite sofa and a glass table. There are two cups of tea on the table. I don’t know if I can drink it. Anyway, Su Shichen has never seen anyone drink it in so many episodes of "Art Life" and I don’t know if this tea has been changed...
"Su Shichen's Su, Su Shichen's Shi, Su Shichen's Chen, haha, the writer's opening remarks are different." Peng Dedao "The titles of China's most genius, the youngest screenwriter, the youngest deputy director, etc. are called a person. I believe I don't need to introduce them more."
"Actually, I'm also a lucky fan," Peng Dedao. "To be honest, I really don't believe that a fifteen-year-old child can write mystery novels like "The Sherlock Holmes" and "The Murder of the Orient Express."
"Exceeded"
"November, Shi Chen, you announced an amazing news, changing your career to draw comics, and the subject matter is basketball. Many people say that you made such a choice to make money. I think there should be any misunderstandings in this." Peng De's way of speaking was really great.
"I said I drew basketball comics to save Chinese basketball, do you believe it?" Peng De was stunned. How did he respond to this topic? If he said he didn't believe it, then Su Shichen wouldn't be able to come down from Taiwan. It would be too brainless to say that he believed it. What should he say?
When Peng De was in a dilemma, Su Shichen smiled and said, "Just kidding, I am not that great, nor the ability to save Chinese basketball alone. There is a basketball court not far from my home. There was a lot of people playing basketball every day before. Although I don't like playing basketball very much, it feels really good to watch others compete for basketball, fight for every point, and watch others sweating in the sun."
"Every time I'm too tired to write an article, I'll go and see it. These young people are so fierce competition, it's so good to be young." Su Shichen's tone like an old man made the scene a sea of laughter.
"But because of the Basketball World Cup, the basketball court near my home became empty and I could no longer see this passion, so my "Slam Dunk" appeared. I hope that those who have read my comic can regain their lost blood!"
Chapter completed!