Chapter 68 There are no myths in this world
In any case, Luo Jia started to lay out this huge chessboard since early July, and finally made it in September.
Walking out of the 2012 laboratory, Luo Jia lit a cigarette in the parking lot.
An Ran didn't like Luo Jia's bad habit of smoking. He fanned his hand and frowned and said, "If you take this step, you can never take it back. President Ren has agreed to quickly contact the heads of major giants and gather in Shanghai tomorrow."
"It is not easy to develop new display technology. Do you really need to use it for other manufacturers?"
Luo Jia smiled and asked An Ran, "Do you think the four giants have high profits or our profits are high?"
An Ran was slightly stunned and immediately understood Luo Jia's meaning, "It's probably the same. The four giants used our mobile assistant, our cameras, and our wireless charging, all of which were added up. For every time they sold a mobile phone, we could take away more than 100 yuan of net profit."
"The sales of the four giants this year may reach 900 million units, which means we will make a net profit of 100 billion yuan from the four giants."
"But if we include the display screen, we can take out more than 100 net profits from each mobile phone produced by the Big Four, and that should be our profits higher than them."
Luo Jia nodded and said lightly, "The mobile phone industry is actually a glamorous surface. Marketing costs money, stores costs money, and mass production also squeezes out a large amount of working capital."
"Most of the profits have been taken away by the core suppliers, and we make more money than the Big Four, and we have become good friends with them. Isn't this the best business in the world?"
"And do you think, to this level today, I'm really just trying to make money?"
Anran laughed.
When a person has no money, money is the most important thing.
But at the level of Luo Jia, if he still thinks about making money, it would be too vulgar. After all, ideals still need to be achieved, what if they are realized.
......
The torrent of the times is unstoppable.
The next day, under the convening of Huawei, General Ren, four giants in the mobile phone industry, six top six in the display industry, and eight powerful players in the TV industry gathered in Shanghai.
Luo Jia walked into this conference room and saw industry leaders, who were flipping through Luo Jia's Star Journal, with shock in his eyes.
In fact, most of them cannot understand professional academic journals like Xingchen, but this does not mean that they do not know the value of Xingchen.
President Ren came from the late market overnight. He took Luo Jia and shook hands with you one by one, and did not hesitate to appreciate Luo Jia in his words.
"Since everyone has known each other, let's start right away." Mr. Ren said, "Luo Jia, tell us all your thoughts from beginning to end."
Luo Jia smiled and walked to the front desk.
Perhaps his habit of saying something bad occasionally can't change it. As soon as Luo Jia spoke, he made the big guys laugh.
"Actually, we are missing an important guest today. I didn't think we could come. What do you think? He and us may not be the same as each other." Luo Jia said.
The big guys smiled knowingly. They naturally knew who Luo Jia was talking about, but everyone is a person with status. It’s good to understand, and it doesn’t make sense to say it out loud.
"Next, please look at the big screen."
Luo Jia became serious. He seemed to have suddenly changed someone else. He was no longer the young man who occasionally talked bad things. When he saw his senior, he always used his age as a shield. Instead, he could be on par with everyone present and give guidance to the technological elites.
The screen flashed, and a list appeared, rankings of the top 15 global display panels.
"Currently, Samsung accounts for 17.6% of the display panel industry and ranks as the leader."
"The second place is BOE, with a market share of 17.1%, which is only 0.5 percentage points lower than Samsung. If nothing unexpected happens, by the end of this year, BOE can surpass Samsung and stand at the world's number one position."
The big guys applauded gently, while the boss of BOE waved his hand and signaled everyone not to praise him. Production first does not mean that profit and technology are also the first. In terms of making money and technical capabilities, BOE still cannot compare to Samsung.
The topic suddenly changed, and Luo Jia said, "But, please note that the third place in the world is LG, the fourth place is Neon JDI, and the fifth place is PCT, both are overseas companies."
"What does this mean?"
Mr. Lei from Xiaomi said in his unstandard Mandarin, "It means that we are not strong enough in the display industry. Although there are six companies entering the top 15 in the world, except for BOE, they are all in the middle and lower reaches."
When other bigwigs heard this, they all agreed.
But unexpectedly, Luo Jia's next words stunned everyone.
"my country's display panel companies are indeed not strong enough, but what I want to talk about is not this problem. Haven't you noticed it? There is only one neon company in the list of the top 15 panels in the world?"
"In the past, Neon Country had a Sharp, but Sharp had been acquired by Foxconn. So, Neon Country currently has only JDI, the only seedling of Neon Country."
"I remember when I was a child, at home and at my neighbor's house, there were many TVs made in Neon Country, Sony, Panasonic, Sharp and so on. Those TVs were so awesome, and there were also many domestic TVs. In fact, the camera tubes and panels installed were imported from Neon Country."
"However, before I knew it, there were fewer and fewer TVs and panels in Neon Country on the market. Finally, in the past two years, only the JDI family was still alive."
“What does this mean?”
"It means that in the technology world, there are no myths at all, and there are no invincible companies!"
"The panel industry in Neon Country was the absolute number one in the world."
"But now they were lost and were driven out of the market by their colleagues from South Korea, our country, and our Wanwan Province!"
Luo Jia paused, "This is the question I want to talk about today."
"When we looked at Sharp, Panasonic and Sony, we thought they were gods and were invincible, just like we looked at the two giants in South Korea today, LG and Samsung."
"So, we should have confidence in the future. When the Koreans were able to kill Neon's colleagues, we can do the same in the future and kill Korean colleagues."
Luo Jia’s thinking angle is very tricky!
All the big guys were stunned. It turned out that he took out this ranking list not to point out the shortcomings of domestic panels, but to tell everyone that all giants can be eliminated.
After a meal, Luo Jia continued, "Let's look at the TV industry again."
The screen has been refreshed again, and the ranking of the top 15 TV companies in the world has appeared.
Samsung and LG ranked in the top two, shipped 40 million and 32 million units respectively, while TCL, ranked third, shipped only 15 million units, and Hisense, ranked fourth, had 12 million units.
It is worth mentioning that in this list, a strange name appeared, Philips AOC.
aoc refers to my country's Guanjie, and the Philips TV trademark has been authorized to be used by Guanjie, so the Philips TVs purchased on the market are actually domestically produced.
Similarly, Hisense operates the Sharp brand in North America. In addition to North America, the operator of the Sharp brand is Foxconn, and Hisense also operates the neon brand Toshiba.
In short, domestic manufacturers are actually much smarter than many consumers imagine, and many industrial changes have been completed without realizing them.
For example, Fila sportswear and sneakers seem to be very popular recently, but the real owner of this Italian brand is actually Anta.
Luo Jia made a simple industry introduction in very funny language, and then his eyes swept across the faces of the big guys here, as if everyone was very focused.
Chapter completed!