"Who said that if they lower the price, we will have to lower the price? What kind of rule is this?" Lin Fengjin sneered: "Not only will I not lower the price, but from today on, the price of our Qianlian Snow Hali essential oil will increase by 30%!"

Shopkeepers Lin and Xiao both stared wide-eyed. They no longer understood Lin Fengjin's business thinking. Shopkeeper Lin even stammered:

"But, young master, our total sales volume has been greatly affected at the moment. The highest turnover a year ago was more than 16,000 taels of silver. Now it has slumped to about 5,000 taels. It is expected to fall again today.

Many merchants who have purchased the goods have already said that it will be difficult for them to do so if the price is not lowered... Instead, we will increase the price by 30%. Isn't this product going to accumulate? And

There is also a clamor in the handicraft workshop over there, saying that the guys have to process money in the spring, otherwise they will go to Guangshen Hall over there..."

Lin Fengjin said calmly:

"I have already calculated it. Our Thousand Lian Snow Clam essential oil still has a group of loyal users. After the price increase, the sales here will definitely drop, but at least a thousand taels per day can still be achieved, you said

Right."

Shopkeeper Lin thought for a while, nodded and said:

"Yes, that's pretty much it."

Lin Fengjin smiled and said:

"Isn't this great?"

Shopkeeper Lin said anxiously:

"What about the remaining goods? Are they going to force them to stop work?"

Lin Fengjin laughed and said:

"We can't eat it here in Yedu. We still have business roads on the other side of the grassland. When we get to Wuzuo City by the sea, whether we are selling to Jiangnan or Eastern Xia, the market is huge! These bumpkins in Yedu just want to follow us.

If they eat dust from behind, can they have as broad a path as we do?"

Shopkeeper Lin suddenly slapped his head and suddenly realized:

"Look at my head!"

Lin Fengjin sneered:

"Aren't these bastards trying to compete with us for the market? Now that we have raised the price, the market has been shrinking, so it has little impact on us. They are making a profit at a loss. Every time they sell an extra bottle, they will lose a dollar.

Cost! By the time they have just established a foothold, it will be at least a month later. This month has almost exhausted the fresh energy of users, and their weaknesses in inferior quality to ours should also be exposed.

Come out, at the same time. These bastards should raise the price at this time. If they don’t raise the price, they will lose money in the pawn shop!"

When Lin Fengjin said this, shopkeeper Lin, who was also a veteran in shopping malls, immediately said excitedly with his eyes shining:

"Goodbye, young master! At this time, when they raised the price, we here lowered the selling price by 10%! One and the other goes up, hum, that is a great opportunity for us to counterattack. The 30% price we mentioned before is

It can be lowered one by one and form three consecutive waves of impact on them!"

Shopkeeper Xiao also said excitedly:

"When we make the first price reduction here, they will probably raise the price to the point where they are just profitable. If we have to deal with it, we can only continue to reduce it, but if we continue to reduce it, we will already lose money! Okay,

Even if they bite the bullet and continue to lower the price, what will they do if we can lower it again? The young master's method of raising the price by 30% may seem ridiculous, but it is actually a clever move!"

Lin Fengjin smiled and said:

"This is nothing, let's talk about Linfu's hand cream. In fact, generally speaking, the people who use Linfu's hand cream actually value quality more than price, so relatively speaking, that

The impact of Dasi Xiyangshoubao on us will be much smaller, but my principle is still the same. These people actually challenged me to fish over the boundary, so how can I not interrupt their stretched out hands? "

"Your response plan is the same, not only to increase the price by 30%, but also to limit the supply! It means that the precious essential oils we shipped from Dongxia are out of stock, so let these bastards come in to occupy the market.

In the minds of this group of users, the problem that their quality is not as good as ours will be magnified a lot!"

Shopkeeper Xiao has a wide range of products. They not only sell hand cream, but also various high-end products. To be honest, customers are all about quality. As for price, they come second.

No one else could compete with him. So when Lin Fengjin said this, shopkeeper Xiao readily agreed.

Lin Fengjin continued:

"I have rented seven shops in Yedu two years ago, and they will be fully opened after the new year. Lao Xiao, how is the response to the "Winter Skin Care" activity we launched these days?"

Shopkeeper Xiao smiled bitterly and said:

"It's very good. I've already made an appointment for the day after tomorrow. The only drawback now is that there are too few experienced people."

Lin Fengjin waved his hand and said impatiently:

"Actually, being a skilled person is just that big of a deal. These noble ladies are used to being served. As she lies there, you just ask the maid to gently rub her face. By the way, tell them a few techniques.

Point out a few acupuncture points on the head, neck, and shoulders and ask them to press and rub them more. It’s actually that big of a deal. Our future direction is not to sell these skin care products and cosmetics. These things are all white.

Rather than giving it away, we directly sell services and quality, and sell these methods to women to take care of their face, skin, etc.!”

Shopkeeper Xiao's eyes when he looked at Lin Fengjin could no longer be described as shocked. At the same time, he mourned for those guys who dared to compete with the young master. When these people were still busy competing with the young master for this market, they never thought of it.

The ultimate goal of the young master is to make these high-end cosmetics free... and sell services directly! The two visions are not at the same level at all. How can people compete? How can they compete?

***

A month later, the facades on the busiest streets in Yedu were all renovated. The signboard at the door read "Lin Fu's Guanghan Pavilion" with six characters, and next to it was clearly written "Women's Medicine".

, men stop” eight characters.

Any land gangster who dares to wander around here will be beaten up and thrown into prison. From time to time, luxury carriages will drive up, and those who get out of the carriages are all boudoir ladies accompanied by their nannies, or young women with beautiful letters.

Suddenly, a carriage with the word "Donglin" written on it also came quickly. Four or five young and lively girls got out of it. A girl who looked very energetic and graceful got off first.

car, and then went directly inside with a group of girlfriends.

The person who came was none other than Fu Miner, the proprietress here. This time, she didn’t even need to say hello to Lin Fengjin. She actively attracted people from her circle of friends to her store. And after passing by Fang before

After the Hua Yongzhu anointing incident, Fu Min'er greeted almost everyone who didn't come.

Girls like private space, so there are four waiting rooms here. As soon as they enter the door, the greeters at the door will guide them inside very politely. These greeters Lin Fengjin specially invited them from the palace.

Professional nuns came to provide training, and it was 100% in line with contemporary standard etiquette.

After entering and sitting down, the sun shone in. In front of me was a beautiful copper tree. There were many bamboo plaques hanging on the branches of the copper tree. There were many words written on them. If you look carefully, you can see that they are inside.

A wide range of services are available:

At a glance, there are a lot of skin care products: such as moisturizing and red lip care, whitening and staring eye care, eye wrinkle removal care, radiant eye care, acne inflammation care, and purification and detoxification care.

Moisturizing care course, blackhead removal care course, repair care course, whitening care course, anti-aging care course...

Not only that, there are also facial care (including facial beauty, lip care, eye care), body care (arm care, leg beauty, aromatic back opening,), hand care, foot care (foot massage, fish spa, etc.)

According to the classification of care effects, it is further divided into basic care (hydration, moisturizing, eye care, etc.), functional care (whitening, light spots, wrinkle removal, acne removal, etc.), and grooming care (manicure, body hair removal, eyebrow care, etc.)

)

If you feel impatient, there will naturally be a dedicated person next to you to introduce and recommend. As soon as she came in, Fu Miner was proud to see that these classmates were all stunned, as if they had discovered some new world, but they had forgotten about her.

I was also stunned after seeing these dazzling projects a few days ago. I didn't even realize that Lin Fengjin had hit my chest a few times...

Next, each girl was taken to the side. There was a garden. The garden was lush and green. There were many flowers that had bloomed in early spring. There was also gurgling water in the garden. There was a "mouth" surrounding the garden.

""-shaped corridor, above the corridor are beauty rooms. There are one-person, two-person, three-person and four-person rooms, and the upstairs corridor is a VIP room.

After entering the beauty room, the windows are bright and clean, the white and soft special beds are made, and the door is blocked with a screen and reed curtains. After lying down, you can smell the faint smell of incense, and occasionally there will be one or two clear sounds.

After the chimes sounded, a neatly dressed female technician came to gently apply a hot towel and began to perform various treatments, such as exfoliating dead skin, applying essential oils to the back, etc., all of which were full services.

Well, the feeling of being served is indeed very comfortable, and the various drugs and cosmetics used are also genuine.

Of course, the more important thing is that this beauty salon is a brand-new industry in the whole world, and all kinds of ladies and ladies have a new and comfortable way-------More importantly,

It is a communication method that can make one's appearance more beautiful, so the reputation of Lin Fu's Guanghan Pavilion spread quickly among Yedu like a plague.

Tian Xia No. 1 Gui easily transferred his customers, and at the same time, he began to raise prices across the board for various products on the shelves, and carried out purchase restrictions and other activities. Because of the sudden rise of Guanghan Pavilion, the Lin family's income could also remain the same.

As the saying goes, rare things are valuable. Once Lin Fu's cosmetics were shipped out, the business not only did not get worse, but also got better. According to Lin Fengjin's "hunger marketing method", shopkeeper Xiao also began to gradually

To stock up on goods, people from Ren Guangshentang also began to launch high-end products and use price wars to seize their own market.

When Guangshentang occupied almost 70% of the bottom-end hand cream market and 30% of the high-end and mid-end market, all the shareholders began to complain.

Why, because I'm losing money.

They are losing money and making money. It seems that business is booming, but they lose more than ten cents per bottle! If you calculate the number of products shipped every day, losing two or three thousand silver every month is still a small amount.

What's even more terrible is that they clearly launched a price war against the Lin Fu family, but the other party did not accept the move. Instead of lowering the price, they actually increased it! This kind of opposite thing was completely unexpected by them, as the saying goes.

It is said that a shopping mall is like a battlefield. Originally, there were two armies facing each other. One side launched an attack, but the other side simply retreated. You can attack the city and plunder the territory, but the other side is not a soft persimmon.

Such mysterious things are extremely puzzling no matter what, as if there is a knife hanging on the neck, which may fall at any time but never falls! Especially when these shareholders heard that Lin Fu was behind the scenes.

The owner of the snake-eating army was so prosperous that he suddenly spent a lot of money to raise all the disabled soldiers... If he was pushed into a hurry, some soldiers and scoundrels would come to his door every three days.

Make trouble. These uncles can't be provoked or beaten. That's so painful!

However, Lin Fu's counterattack never came.

But business must continue, and time must change at any time. Every extra day the price they use to compete with Lin Fengjin is maintained, as if they are delaying one more day of cutting flesh on themselves. The key is. Guangshen

There are more than ten shareholders, large and small, in total. At this time, some small shareholders are already shouting that they cannot afford to pay. Some of the large shareholders also feel that they are satisfied with conquering the city and plundering the territory. They cannot drive them away.

, so everyone got together and decided, okay, everyone will raise the price.

There are also techniques for raising prices. Although everyone is eager to raise huge profits in one go, but as far as the current situation is concerned, the people of Guangshentang only dare to tentatively raise the price so that they can protect their capital and operate at a small profit.
To be continued...