Chapter 430 Domestic products should be self-reliant and should not be avoided due to misfortunes and blessings!

After roughly discussing some details with Factory Director Wang, Cao Zhiqiang said goodbye to Factory Director Wang and began to go separate ways.

Here, the next thing Director Wang has to do is the simplest thing, which is to call his youngest son over, and then ask him to stay without pay to apply for a self-employed business license and open a video parlor.

In this day and age, it may be difficult for ordinary people to open a video studio, but for Director Wang, it is simply too easy.

Factory Director Wang doesn't need to put in any effort. He can allocate a house within the factory, open a video studio in the name of the factory, and then contract it to his son through a contract operation.

In this way, you can avoid going to the Broadcasting Bureau to apply, and you only need to go to the Industrial and Commercial Bureau to apply for a self-employed license.

Yes, the video studio is currently under the management of the Broadcasting Bureau. Ordinary people who want to open a video studio must apply to the Broadcasting Bureau. After applying, they must be regularly managed by the Broadcasting Bureau.

During this period, the approval process for video studios was very strict, and generally self-employed individuals were unable to obtain a video studio license.

It wasn't until 1984 that the video studios became a little more relaxed. After all, at that time, the broadcasting bureaus were all about this to get money. As long as you paid enough, they would usually let you open a video studio.

But it's different now. The current Broadcasting Bureau has still not liberalized it. It is a proper administrative unit, not a public institution. Therefore, unless there is a big connection, it will be difficult to obtain a video studio license for you.

But if a state-owned enterprise like Yuhong Machinery Factory wants to set up a factory-run video studio, it would be much simpler.

Although you still need to apply to the Broadcasting Bureau, this kind of application will generally be approved.

Therefore, in the early 1980s, the reason why most video studios were run by factories was that it was much more convenient for state-owned enterprises and collective enterprises to apply for video studios than for individuals.

Furthermore, Director Wang has been working in Jinling City for many years and has some personal connections. It is just a trivial matter to open a video studio.

From Director Wang's perspective, this video room is nothing more than a place where he can wash his own labor fees, and he cannot take it too seriously.

As for using the name of Yuhong Machinery Factory to purchase a batch of clothing and then giving it to a brother company if it doesn't make any money, of course there is no problem.

Anyway, it’s Yuhong Machinery Factory that does the work, and it’s you who make money, so why not?

What, how to send the factory secretary?

Sorry, Yuhong Machinery Factory is in a special situation. The factory secretary has been hospitalized for a long time and basically does not care about the factory. Therefore, Yuhong Machinery Factory is basically the boss of Director Wang, and his control ability is stronger than that of Director Li over Hongguang Machinery Factory.

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It was precisely because Cao Zhiqiang knew this that he gave up the benefits to Yuhong Machinery Factory and instead focused on Factory Manager Wang alone.

Because Cao Zhiqiang knows that he is an outsider to Yuhong Machinery Factory, and it is impossible to be bound and trust each other like his relationship with Hongguang Machinery Factory.

Therefore, it is very difficult for Cao Zhiqiang to establish a joint venture with Yuhong Machinery Factory, at least for now.

In this case, Cao Zhiqiang wouldn't worry about it.

Anyway, the most fundamental purpose of Cao Zhiqiang doing all this is to stabilize Yuhong Machinery Factory, the sales outlet in Jinling City, and everything else is secondary.

Of course, it cannot be said that they are all secondary. For example, the brand store that Cao Zhiqiang mentioned, although Director Wang did not care about it, Cao Zhiqiang really wanted to do it.

Building a good brand store is also the most important reason for Cao Zhiqiang to stay temporarily.

In fact, there is no concept of brand stores in China at this time.

Cao Zhiqiang remembers that the first person to bring the concept of branded clothing was Pierre Cardin.

It was also after Pierre Cardin opened a brand clothing store in China that China began to have a real concept of brand stores.

As for now, I can't say that I have no idea about brands, but people pay more attention to so-called time-honored brands.

For example, there are many time-honored silk and satin shops and ready-to-wear shops in Beijing. Strictly speaking, they can all be considered brand stores.

But the biggest problem with these time-honored brands is that they often only have one old store and at most one or two branches. They do not have identical branches all over the country, nor do they advertise everywhere, and they do not understand real brand sales.

What Cao Zhiqiang has to do is to create a unified brand in advance, and his first choice is to sell clothing.

During this period, there were actually many domestic garment factories, but they focused more on production and sales, and basically didn't pay attention to what brand they were selling.

However, at this time, the domestic garment industry was actually in a state of overproduction, and it was a serious overproduction.

If it had not happened to be the honeymoon between China and the United States, and the United States had relaxed its restrictions on China, allowing China's textile industry to go abroad and take the path of OEM exports, there would have been a large-scale bankruptcy wave in the future, and there would not have been the situation in the 1980s and 1990s.

Textile fever.

But for now, there are still very few places for OEM exports. Generally, only a few garment factories in the south near Xiangjiang can get some export work. The majority of inland garment factories do not have this condition for the time being.

Therefore, if we take advantage of this moment to build a domestic brand, it will be relatively easy. After all, there are almost no competitors.

Originally, Cao Zhiqiang wanted to cooperate with Yuhong Machinery Factory, just like he had cooperated with Hongguang Machinery Factory before, to set up a joint venture department store, and then use the name of this department store to produce the design drawings for other garment factories to manufacture.

After that, Cao Zhiqiang can let this nominal department store, in fact a brand store, sell these brand clothes everywhere.

Since the designs of these brand clothing are mostly the ones worn by the heroines in the movie "Love in the Ancient Pavilion", once the movie becomes popular, it will definitely have a driving effect. Later, they can use the trend to advertise and plant the brand in people.

Clothing is the impression of artistic young women, so the brand effect is logical.

In order to rush for time, Cao Zhiqiang even paid in his own name in advance and placed an order with the clothing factory in Jinling City.

Therefore, once Cao Zhiqiang and Yuhong Machinery Factory jointly open a department store, they can first buy these clothes without spending any money, and then sell them in specialty stores in various cities.

As soon as the movie is released and the movie-watching craze begins, and Zhu Lin is appointed as the spokesperson of the brand, these clothes will be sold out easily.

It's a pity that Director Wang doesn't want to open a joint venture department store, nor does he want to open any specialty stores. He just wants to engage in transportation and make a small profit, so there is no other way. Cao Zhiqiang can only do it himself.

In fact, if Cao Zhiqiang does this himself, his advantages will be even more obvious.

Without him, Cao Zhiqiang has too many platforms to do this.

Hongguang Publishing House, Huaxia Audio and Video Company, Hongguang Department Store and Hongguang Film Factory can theoretically open this brand store.

Originally, it was easiest to use the platform of Hongguang Department Store. You can directly use this company to purchase and sell goods.

However, Cao Zhiqiang thought twice and decided to use the name of Hongguang Film Studio to set up a subsidiary trading company.

The purpose of this is mainly to avoid the track and build a brand.

Hongguang Department Store is mainly engaged in the convenience kiosk business, which is actually a newsstand business. It mainly sells books, audio and video products, and at most snacks, melon seeds and drinks. It is actually very different from a clothing store.

If clothing is added to convenience kiosks, it will be messy and will weaken the brand value.

What is a brand? The key is concentration and professionalism.

For example, if Cao Zhiqiang currently plans to build a clothing brand, he should focus exclusively on clothing and not mess around with anything else.

Therefore, Cao Zhiqiang decided to start a new business independently and build a separate trading company specializing in clothing.

Yes, Director Wang's words reminded Cao Zhiqiang that the situation of the garment factory was rather special. It was not appropriate to set up a garment factory in the name of a subsidiary unit of the machinery factory. It would be better to directly set up a trading company mainly engaged in clothing.

In this way, this trading company does not produce clothing, but is only responsible for design and marketing. The risks are much smaller, but the profits are much greater. It can also attract many young people to find jobs, and local governments will definitely like it.

As for the specific business model, to be on the safe side, we will first develop a Little Red House convenience kiosk model.

To put it simply, the specialty stores in various places were funded and built by Cao Zhiqiang's new trading company, and then hired some local young women to work as salespersons after some basic training.

These specialty stores are wholly owned by the company, and the sales staff are also regular employees who receive salary plus commission, which makes management much easier.

Of course, this is only for now.

Later, as the situation changes and the scale expands, appropriate reforms can be carried out, such as contracting out stores, or establishing a franchise store model when opening new stores.

That’s right, if a specialty store wants to be successful in the long run, it must adopt the franchise store model.

However, given the current domestic environment, this franchise store model is obviously not suitable, so the wholly-owned branch model of Little Red House is more reliable.

Furthermore, at the beginning, it was impossible to have too many branches and too many supply sources, so the wholly-owned branch model was sufficient.

You have to eat the meal one bite at a time, walk the road step by step, and don't be too hasty.

Of course, although this trading company has to be established in the capital, after all, Cao Zhiqiang's connections are all in the capital. It is easier to establish a company there and it can better radiate across the country.

But the branch issue in Jinling City can be dealt with in advance.

Therefore, Cao Zhiqiang directly went to Li Youfu who was sitting in the guest house of Yuhong Machinery Factory and told Li Youfu in detail about the situation of his brand clothing store.

Not to mention, Li Youfu is indeed talented in business. He can understand most of what Cao Zhiqiang said and understand it clearly.

In particular, he fully agrees with the fact that building a brand can lead to a brand premium.

Because when Li Youfu was self-employed, he often went to the south to purchase goods, so he had to have a clearer concept of the brand.

For example, for the same type of jeans, jeans from other brands are cheaper, but if they are Xiangjiang Pingguo brand jeans, they are much more expensive than ordinary jeans.

It's a pity that there are no real brand companies in China, at least in the clothing industry, there is no brand that can really take root in people's hearts.

"President." Li Youfu said.

"If you really plan to engage in branded clothing, I suggest you go to Xiangjiang to set up a shell company, register a foreign brand there, and then operate the foreign brand in China. In this way, the people will recognize it more and it will sell better.

If you trust me, I will help you make connections and I will ensure that everything is done beautifully for you."

Cao Zhiqiang smiled and said: "I know what you are talking about, isn't it just a fake foreign brand?

However, I still want to give it a try and create a local brand.

Anyway, looking at the current situation, it’s nothing more than making less money, and the worst result is that I can’t go on and go bankrupt. With this little money, I can still afford to lose.”

Li Youfu frowned and said, "Is it necessary? There are obviously better ways to make money, why do you have to do so thanklessly?"

Cao Zhiqiang laughed: "Old Li, when doing business, you can't just look at the present, and you can't just make quick money.

That's right, the current domestic people do worship foreigners more and trust foreign brands more.

But one day, the country will become stronger and the people will become more confident. By then, the spring of national brands will be here.
To be continued...