Chapter 387 Three million sales, this is really just the beginning

"Come, cheers for our career to flourish!"

"cheers!"

After standing up and talking to the glasses together, everyone sipped the wine in the glass together.

After that, everyone who had had a drink of the food was then sat back under the gesture of Cao Zhiqiang with both hands, but they did not move their chopsticks. Instead, they looked at Cao Zhiqiang who was still standing in the main position, obviously waiting for Cao Zhiqiang to say a few more words.

In response to this, Cao Zhiqiang just smiled slightly, then put down his wine glass and said with a smile: "Since everyone wants me to say it, I will say a few more words.

This, the results are significant and the future is bright. As for the others...

Forget it, today is a celebration banquet, the key is to eat and drink well.

So, let’s not talk much, let’s eat! Let’s drink!

Just like that, start eating!"

After saying that, Cao Zhiqiang sat down directly, then was the first to pick up the chopsticks and began to reach towards the sweet and sour carp that was still steaming in front of him.

When everyone saw Cao Zhiqiang wielding his chopsticks and started eating, they smiled and then picked up the chopsticks and started eating with a smile. The scene immediately became happy.

Well, this is a celebration banquet held within Hongguang Publishing House.

As for the theme of celebration, it is mainly to congratulate the album "Blooming Life" on its hot sale.

Because it only took twelve days, that is, yesterday, the total number of distributions officially exceeded three million.

This is an unprecedented achievement.

It is normal to hold an internal celebration banquet for this achievement and reward everyone.

In fact, it is not that there were no records with so many circulations in the past, but that after the founding of the People's Republic of China, there has never been a precedent in China that the circulation of a single record exceeded three million copies in just twelve days.

It can be said that Cao Zhiqiang's "Blooming Life" has created a history.

If you are abroad, then according to this sales volume, Cao Zhiqiang can be considered a superstar.

You should know that at this time, the sales volume of a single record in the United States exceeded 500,000 and was gold records, more than one million was platinum records, and more than 10 million copies were diamond records.

In the standard of Xiangjiang, 25,000 copies are considered gold records, 50,000 copies are considered platinum records, 100,000 copies are considered double platinum, and 150,000 copies are considered three platinum.

So whether it is the more demanding United States or the relatively loose Xiangjiang, Cao Zhiqiang's current achievements can be regarded as a platinum record winner.

Of course, since the domestic consumption level is there, although the sales volume is good, the profit is actually not high.

No matter how low the profit is, if the terrifying quantity is added, the overall profit is also very high.

As of the current situation, the sales volume of three million is quite profitable.

Take the issuance channels of formal state-owned enterprises with the lowest profits, namely Xinhua Bookstore, supply and marketing cooperative, department stores, etc. as examples.

These channels are divided into 55% of the price, which is 2.8 yuan per tape, and they will earn 1.4 yuan, while Huaxia Audio and Video Company earns the remaining 1.4 yuan.

The problem is that Huaxia Audio and Video Company is also responsible for the cost, which is 1.2 yuan, so the actual profit is 0.2 yuan per tape, which is 20 cents.

With sales of more than three million, the number of channels of state-owned enterprises is the best statistics, because these units are supplied in batches in limited quantities. So far, the sales volume is 620,000, all sold out.

Based on the profit of 620,000 records, the gross profit of Huaxia Audio and Video Company is 124,000 yuan. It has only been twelve days, and it is almost a 10,000 yuan a day.

Of course, the real money-making big is actually the little Hongwu Convenience Pavilion of Hongguang Department Store and the sales department of Hongguang Publishing House.

Let’s talk about the Little Red House Convenience Pavilion first.

Although the sales volume of Xiaohongwu Convenience Pavilion is the lowest, currently only in just over 150,000, but in terms of profit alone, Xiaohongwu's profit is more than that of state-owned enterprises.

Because of the convenience kiosks in Xiaohongwu chain, Hongguang Department Store can get a gross profit of 0.3 yuan for every plate of "Full of Bloom" sold, and Huaxia Audio and Video Company can get a gross profit of 1 yuan.

Not to mention the revenue of Hongguang Department Store, only the gross profit of Huaxia Audio and Video Company, the sales volume of 150,000 is definitely more than 150,000. In terms of gross profit, it does exceed the sales channels of state-owned enterprises such as Xinhua Bookstore.

But compared with the sales of Datou Hongguang Publishing House, the profits of these two channels are nothing.

The sales channel of Hongguang Publishing House is the sales department of the publishing house.

So according to the normal process, Hongguang Publishing House signed a sales agreement with Huaxia Audio-Visual Company, and Hongguang Publishing House sold a portion of the "Floating" tape produced by Huaxia Audio-Visual Company.

The sales department of Hongguang Publishing House is nominally a sales department, but is actually a sales unit with a franchise chain nature.

In other words, as long as you sign an employment agreement with Li Youfu, you are nominally considered a sales specialist in the sales department of Hongguang Publishing House, you can be considered a contract worker of Hongguang Publishing House.

These contract workers don’t pay their wages on a daily basis. The advantage is that they can pay their own money and buy workers’ insurance that workers can only buy, including pension and medical care, and use their own money to purchase workers’ benefits that workers can only enjoy at internal prices, such as differential food coupons.

But these benefits will not impress those self-employed people. What really impresses them is that they can obtain products sold by Hongguang Publishing House reasonably and legally at prices far lower than the outside world, and can also reasonably and legally sell products certified by publishers outside.

For example, books produced by Hongguang Publishing House, books sold on behalf of others, etc. These contract-based sales specialists can openly set up stalls and sell them.

By then, we will be salesmen in state-owned enterprises and not self-employed.

What are the benefits of this?

First of all, after these people joined Hongguang Publishing House, they were no longer self-employed individuals who fought alone, but were considered state-owned enterprises and had no restrictions on self-employed individuals.

For example, the limit on the number of employees, the scale of funds, etc. are not limited by the framework of self-employed businesses, but are based on the standards of state-owned enterprises.

It means that franchisees in every region, or sales staff in branches, can recruit soldiers with confidence, expand the number of sales staff and sales scope, and do not have to worry about the scale of funds.

In other words, every sales specialist who joins the sales department of Hongguang Publishing House can hire more than eight subordinates. Then they no longer have to work as self-employed people themselves, but instead directly works as wholesalers or open-minded wholesalers.

Wholesalers' profits are much higher than those of self-employed individuals.

Because they are state-owned enterprises, their funds can become popular in Guang Publishing House's state-owned enterprise accounts, so it doesn't matter no matter how large the funds are.

At the same time, because the sales branches in different regions are all in the same unit, they are short of money from each other and can help each other and adjust each other. There is a little meaning of one party having difficulties and supporting each other.

Not to mention, Hongguang Publishing House and Hongguang Machinery Factory work closely together, and the car transportation can be carried out in terms of cargo transportation, which is something that ordinary self-employed people cannot do.

It can be said that before the private economy allows it to emerge, this franchise model, or affiliation model, is the most ideal business state, and there should not be too many benefits.

There are many benefits, and of course there are many constraints.

Because I joined Hongguang Publishing House and became a member of the sales department, I had to abide by the publishing house's rules.

For example, these products sold by self-employed individuals must be certified by the publishing house, and only those certified can enjoy discounts.

If you sell products that have not been certified, you will not have any problems. If something happens, it will not only have nothing to do with the publishing house, but the publishing house will also hold them accountable.

These terms have formal contracts, and they record various rights and obligations in detail. In general, they are more beneficial to the publishing house, but they are also good for self-employed individuals.

So far, there are only three legally sold products that have been certified by the publisher, namely the book "Jianghu Travel", the single record "Red Flag Flying", and the album record "Blooming Life".

Needless to say, "Jianghu Travel" has sales, even now, it is still a best-seller and has made everyone a lot of money.

Although the sales of "Red Flag Flying" are not very ideal in general, the unit price is high and the profit is also high.

"Blooming Life" is the latest hit.

As soon as the album was launched, it was distributed to distribution points in various places by the sales department of Hongguang Publishing House using its internal channels, and then it was sold in large quantities with the help of sales specialists or sales wholesalers at those distribution points.

The purchase price of all franchisees is 2.3 yuan at the same time. As for how much they sell after they get the goods, it doesn’t matter, they all rely on their abilities.

Considering the supply in remote areas, the farther away from the capital, the higher the retail price.

For example, in the Nanjing branch, there is currently a box of "Blooming Life" tape in Nanjing, and the market retail price has reached about 4 yuan. So the sales staff of the Nanjing branch buy goods for 2.3 yuan and sell them for 4 yuan, with a gross profit of 1.7 yuan in the middle.

If you subtract the transportation cost, it will be about 2 cents per plate, and the profit will also be a gross profit of 1.5 yuan.

You can earn 1.5 yuan for a tape, and then 10,000 taxis will be a gross profit of 15,000 yuan. Can this not be jealous?

Therefore, after everyone tasted the sweetness, they bought goods crazily.

The reason why the number of three million was sold in twelve days was mostly sold by sales specialists of the sales department of Hongguang Publishing House.

They all use the money to purchase the goods first, and after purchasing the goods, they sell them wholesale locally, and then purchase them when they get the money.

Thanks to its own independent car team, it can carry out medium and short-distance bus transportation by itself. However, in the northern region, 1.8 million sold in just a few days, while the others were sales in the southern region.

Considering that Li Youfu has negotiated cooperation with local tape factories in some cities in the southern region, most new tape factories have begun to officially record "Blooming Life". It is initially estimated that another sales frenzy will break out later.

According to Li Youfu, there is still a shortage of supply in various places for the album "Blooming Life" and are rushing to buy this tape.

Of course, sales are so popular that it is beyond ordinary love, and it is actually a speculative act.

This is of course caused by various reasons.

One of the big reasons is the development of recorders and the promotion of recording tapes in the past two years.

In fact, it was only three years ago, in 1980, that is, the number of domestic audio recorders produced was only 110,000 units.

Then only a year later, in 1981, recorder factories across the country appeared like mushrooms after a rain, and their output suddenly exceeded one million, which was simply terrifying.

By 1982, the annual output of national audio recorders exceeded 8 million, and the supply was still in short supply.

That year, everyone's enthusiasm for tape recorders suddenly exploded, so many tape recorders did not produce complete tape recorders due to production capacity, but instead produced tape recorder parts and spare parts to sell. Many young people bought their own accessories and assembled their own tape recorders.

It was from that year that buying accessories and assembling tape recorders became a trend. Some people even bought accessories and assembling tape recorders themselves, and then sold them privately. They became a household in 10,000 yuan with this technology.

The legend of radio enthusiasts also began since then.

As for 1983, even if it is less than a year, it takes only half a year to calculate the domestic recorder production, which has probably exceeded 10 million.

In other words, so far, the number of domestic recorders in China has exceeded 10 million if they are only domestic recorders, which is not counted as imported recorders.

In fact, the number of imported audio recorders is only a lot higher than that of domestic audio recorders.
To be continued...