When Cao Zhiqiang dared to say this to the two of them, he was not just a swearing, but he was really confident.

The reason is that Cao Zhiqiang did not start from the bottom and then climbed up slowly, but first found a top-level boss like a big leader, and then used this big boss relationship to create a publishing house with a powerful force.

This kind of high-level approach is different from the small-scale fights of ordinary people. Even if the temple is small, it still has a backstage.

Not to mention, Hongguang Publishing House, as a subordinate unit of Hongguang Machinery Factory, is a state-owned unit backed by a large state-owned enterprise like Hongguang Machinery Factory.

During this period, as long as it is a state-owned unit, it is usually difficult to be troubled by ordinary grassroots personnel.

In fact, after working for so long, especially after contacting the director of the Publishing Bureau and other leaders, Cao Zhiqiang is no longer the new young man who doesn’t know anything.

At least he has a certain understanding of the publishing industry.

In fact, during this period, units like publishing houses were essentially no different from those of a factory.

It’s just that ordinary factories produce industrial products, while publishers produce cultural products, such as book, audio and video products.

In other words, a publishing house is actually a production unit, but it only produces cultural products.

At the same time, due to the lack of laws and regulations, the publishing house is not only a production unit, but actually a distribution unit.

This means that cultural products produced by publishers, such as books, audio and video products produced by themselves, can also be sold by themselves, and do not have to be sold to Xinhua Bookstore.

But relatively speaking, Xinhua Bookstore has a wider distribution channel, so it usually sells books directly to Xinhua Bookstore and lets Xinhua Bookstore sell them on behalf of others.

After all, for ordinary people, they would not go to a publishing house to buy books, they would go to the local Xinhua Bookstore to buy books.

However, if some private individuals want to bypass Xinhua Bookstore and buy books directly from the publishing house, there is no problem.

As long as the selling price of the publisher does not exceed the price, there is no problem of reselling.

On the contrary, if Xinhua Bookstore has been shipped in large quantities through Xinhua Bookstore, there will be many problems.

The first is the cost-effectiveness issue.

If you keep shipping through Xinhua Bookstore, Cao Zhiqiang's publishing house will make less money.

After all, he first sold the goods to Xinhua Bookstore, and then sold them in large quantities to other readers and second-dealers.

In this case, no matter how many goods are sold, Cao Zhiqiang can only sell each book for five yuan.

But if those second-door dealers come to his publishing house to buy it, then he can sell a book for eight yuan, which is three yuan more than it is to sell it to the publishing house. Why not do it?

Secondly, it is a matter of word of mouth.

Excessive hunger marketing will never be able to buy goods, which will annoy ordinary readers and cause a decline in reputation.

Although Cao Zhiqiang has a lot of stockings, the problem is that Xinhua Bookstore is a state-owned unit.

The nature of a state-owned unit is that if a book is sold well or not, the profits must be paid. There is no benefit for ordinary employees of Xinhua Bookstore.

As a result, the employees of Xinhua Bookstore are naturally unhappy to restock.

Because at this time, every store in Xinhua Bookstore had planned how much goods it was delivered every day.

For example, a bookstore in Xinhua Bookstore, how many books you buy from your publishing house every day are based on the originally planned indicators, and usually cannot change.

If the indicators are set above, the employees of Xinhua Bookstore will purchase goods according to the indicators.

This indicator is usually an elastic indicator, such as the minimum purchase of goods per day and the maximum purchase of goods.

Generally speaking, as long as the purchase indicators are completed, people from Xinhua Bookstore can no longer purchase goods.

Even if a book in Xinhua Bookstore is suddenly sold out, they will not restock it in time, but will wait until the next cycle, that is, to restock it tomorrow.

This is why during this period, some best-selling books often sold out and then people lined up early in the morning to buy books. This is mainly because Xinhua Bookstore's turnover is too slow.

Because purchase behaviors within the indicators are necessary, but replenishment behaviors outside the indicators are either possible or not.

With the unchanged salary and bonus, why do employees of Xinhua Bookstore have to work hard to replenish the goods?

Anyway, there will be no additional bonuses when replenishing the stock, so they will go to replenish the stock if they are idle.

When there was time, I would take a break in my own warehouse and play poker and chat. Wouldn't he be nice?

Before, Xinhua Bookstore sold out "Jianghu Travel" in less than half a day, and the reason why it was not replenished that day was this.

However, by the next day, why did the purchase amount only increase to 50,000 units per day, but not to 100,000 or even 200,000 units?

The reason is that 50,000 units are the biggest indicator in this store, no matter how high it is, it won’t work.

If you want to modify the purchase indicators, you have to find leaders at all levels to stamp them and then revise the plan, which is very troublesome.

As for today's 100,000 units of replenishment, it is an unplanned situation.

Strictly speaking, it is because after the "Jianghu Travel" was sold out, the people queuing outside did not leave for a long time, and after the protests, the people in Xinhua Bookstore were afraid of something accident, so they carried out a temporary compromise.

Didn’t you see that the police are coming? That’s not what the police came by themselves, but the police reported to Xinhua Bookstore!

After all, there are so many people, and once the fuss starts, Xinhua Bookstore will be afraid.

However, as long as the purchase restriction policy is not implemented, even if you temporarily replenish 100,000 sets, it probably won't satisfy the appetite of the book buyers who are queuing with long queues outside.

There are so many people queuing up to buy books, who can guarantee that there are not many wealthy second-trafficking dealers in it?

Once the people in front are rich and powerful second-hand dealers, they will buy all the 100,000 sets of books again, resulting in a large number of people queuing up behind them that cannot buy books, and that will still be a mess!

Especially with many old men and women inside, it will be even more troublesome.

No matter what the purpose of queuing up to buy books is, whether they read it themselves or want to resell it.

If they line up for a day but can't buy books in the end, they will definitely be furious!

Once they annoy them, the consequences will be unimaginable.

Especially those old men and women, they will not care whether there is a shortage of numbers at that time, they will only say it is unfair and will only yell and make noise.

If such a thing happens, it will be a big problem.

Therefore, it is necessary to allow the queue to buy at least one set per person per day.

In this way, if you really want to buy books and read them yourself, you will naturally be satisfied.

And those ordinary old men and women who want to take the opportunity to resell and make a difference can only buy one book, but if they resell, they can make about four or five quick money.

With this income as a base, and with the same treatment, everyone is limited to purchasing one book every day, which is fair and reasonable, so they won’t care about the things they have been waiting in line for a long time.

But the problem is that Xinhua Bookstore is just a state-owned unit and they do not have the right to restrict purchases of a book sold here.

Those who can issue purchase restrictions can only be publishing units, that is, Hongguang Publishing House.

At this time, the person in charge of each store, such as Liu Donghai, should immediately issue a purchase restriction order.

But they ignored this and only thought about making money.

If Cao Zhiqiang hadn't arrived in time today, if he really waited for a group incident, it would be a big trouble!

"What did you do?"

Thinking of this, Cao Zhiqiang cursed.

"I want to send all the people from the publishing house for Mao, and I want to install a person in charge for Mao every major Xinhua bookstore sales point?

Is it just to get you here to support the corpse?

Isn’t it just to deal with various problems in a timely manner?

For example, in this case, you should purchase restrictions in time!

If it really doesn't work, you can call me in time to report the situation?

What do you guys do?

It's been two days since I got here, but did I find the problem?

Do you know that if there is a group mess, we will have to lose money, and even the publishing house may have to close!"

"I'm sorry, general manager." Chen Zhenhua immediately lowered his head and said, "It's all my fault. I failed to figure out the situation and failed to report to you in time. If you want to blame me, blame me."

"No, no, no." Liu Xiangdong quickly admitted his mistake, "General Manager, I have a responsibility, after all, I didn't expect this.

I saw so many people in line, just thinking about how to sell our books well, just thinking about how to sell more books and how to talk to the people in Xinhua Bookstore about modifying indicators, but I didn't expect it to be so serious.

This is all my lack of experience, I, I accept any punishment!”

"Okay!" Cao Zhiqiang waved his hand, "Now is not the time to talk about this."

After a pause, Cao Zhiqiang said: "You are all like this, how about other bookstores? Is this the case?"

"It should be about the same." Chen Zhenhua said, "The traffic of other bookstores is not as high as here, but their indicators are also small, so it should be very different."

"That's it." Cao Zhiqiang said, "You should call other bookstores quickly and ask them to do what I said and apply for purchase restrictions immediately!

It is necessary to ensure that those who come to Xinhua Bookstore to buy our books can at least line up to buy one every day.

Never let someone line up for a long time, but say it’s sold out, please be early tomorrow.

In this way, it will not only ruin the reputation of our publishing house, but also prone to accidents.

As for those book dealers who want to buy more books, you told the person in charge of each bookstore that those who want to buy more at one time can directly come to our publishing house to buy it, and don’t buy it at Xinhua Bookstore.

In short, from now on, all the books sold by our publishing house on Xinhua Bookstore have been subject to purchase restrictions, that is, each person can only buy one set every day, which is not enough if there are too many.

As for those who want to be dissidents, let them come to our publishing house to buy them directly, and as I said, they can buy one thousand sets, each set of eight yuan."
To be continued...