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Chapter 602: Announcement of the Lunar New Year Festival

Wu Baige can no longer create the grand success of "Red Cliff".

"Red Cliff Part 1" won the annual championship at the time, but in just a few years, the market has changed rapidly.

The lineup of "Peace Wheel" is not inferior to that of "Red Cliff", but the box office performance is not as good as "Red Cliff".

As the first "blockbuster" in this year's Lunar New Year, "Peace Wheel (Part 1)" received more than 30% of the film schedule on that day, but it only made 25 million in the first day, which was a huge failure!

The film studio put the blame on the release day being a Tuesday, saying, "The audience's enthusiasm for watching movies has not yet been released. I believe it will explode on Friday and weekend."

However, on the first day that the film was released, it suffered a critical review. Many film critics commented that the film lacked highlights, had no originality, had a vulgar plot, and had contrived lines.

It is not ruled out that it is smearing the opponent, but the chance is very small.

Because even if "Peace Wheel" didn't qualify for the ladder split, the film schedule treatment it enjoyed was worthy of its status.

The next Lunar New Year movie worth looking forward to - if everyone is still looking forward to it after "A Coquettish Woman Has the Best Life" - "My Early Girlfriend" will be released 11 days later.

And Jiang Wen's step-by-step blockbuster "One Step Away" was released 17 days later!

This year's Lunar New Year movie schedule is long, so everyone has postponed their movies.

This also gave enough time for "Tai Ping Huan", and it will not have any impact on subsequent films, so it is a bit unlikely to say that the reputation issue is a smear campaign.

Of course, this excludes some people who are just unhappy with this movie and want to engage in it.

But no matter how you do it, the disappointing results on the first day are real. 25 million is really not the performance that a Lunar New Year blockbuster should have.

Cheng Yu'an also talked about this movie when the company held a preview meeting for the Lunar New Year movie.

"I have watched this movie, and it was passable, with no success, but 25 million is really not worth its lineup."

The sales and marketing director took over: "The failure of this film lies in its marketing. It should never have been marketed as "Titanic" and it also said that it was an epic disaster film.

"As a result, what the audience saw when entering the theater was that one-third of them were fighting and two-thirds were talking about love, and ten minutes were left out for shipwreck. The key is that his love story is not like "Titanic"

Focusing on the male and female protagonists, he crammed the emotional lines of three couples into one movie, which could not be finished in 130 minutes. As an audience member, I also feel that I have been deceived."

If you can open it, open it and it becomes a New Year's Eve complaint.

"Wu Baige used to be pretty good, shooting gunfights and explosions, which was pretty cool. Now that he's old enough to shoot such a heavy subject of national history, his understanding of the nation and history deviates from the mainstream audience. Very

You want to show peace in "Red Cliff", I came to see "Red Cliff" to see your peace?"

Then he talked about "Women who act coquettishly have the best fortune" mentioned earlier by Mr. Zhou:

"It's a bit vulgar, but the scale is pretty good. However, this kind of Hong Kong-style salty comedy is not popular in the mainland. I feel a little sorry for Mr. Zhou."

"Fortunately, I didn't accept this drama for Lao Pan, otherwise I wouldn't be able to see him. I don't know what evil Xiao Ming has done. Except for "Partners", there is no drama that I can watch in the past two years." This drama.

Pan Yueming and Huang Xiaoming were approached at the same time. Pan Yueming's schedule was a bit tight, so the negotiation failed.

"I met him two days ago and said that I would like to see him if there is any drama." Huang Xiaoming is a well-known good old man in the industry, and he gets along very well with the remote executives.

Xiao Ming is one of the few non-company artists who can take on a remote role.

After complaining about the films released during the Lunar New Year, Cheng Yu'an brought the topic of the meeting back to the company's films.

Especially the announcement of "Taking Tiger Mountain by Wisdom".

What Yuan Yuan opposes is "mythical big data". Internet companies such as Tudou, Taopiaopiao and Weibo will inevitably use big data, but Yuan Yuan only regards big data as a tool.

Tudou does this better, while Taopiaopiao and Weibo do it reluctantly, because they are not involved in content creation, and they are more inclined to the Internet and big data in their hearts.

This is a genetic problem, and it really cannot be corrected by Cheng Yuan alone with just a few words.

"Taking Tiger Mountain by Wisdom" has Xu's trademark, which can save a lot of effort in publicity and distribution, but the film is still treated as a top blockbuster remotely. After all, this is the first film that the company has cooperated with Xu Ke.

Working together online and offline, Tudou Video joined the co-producer and exclusively broadcast the behind-the-scenes and filming documentary of "Taking Tiger Mountain by Wisdom" on Tudou Video.

Advertisements on Taopiaopiao and Weibo were also rolled out immediately to coordinate with the company's offline promotions.

Although Mr. Xu has not told stories well in the past two years and has been obsessed with technology, the audience still loves to watch Mr. Xu.

Most of these Hong Kong directors have one characteristic: their stories are a mess, but in their plots, their stories have complete logic and they are self-consistent.

This is the case with Fatty Wang's "Macau" series. According to normal logic, the story of the film is really bad, but it has a beginning and an end, and a complete line of action. It's just that the sequence and transition are too stiff.

The same is true for the story of Mr. Xu. "Di Renjie" was filmed from a martial arts adventure to a fantasy, but the logical chain of his story is complete and clear.

His story is not good, but his special effects are great!

It’s worth spending 30 yuan to go to the cinema and watch the pictorial!

"Taking Tiger Mountain by Wisdom" is a national IP, with the original work as the background. I believe that Mr. Xu can tell the story well this time.

However, some netizens are worried that a man as evil as Mr. Xu will change "Taking Tiger Mountain by Wisdom" beyond recognition.

But soon it was revealed: "Let me tell you something that no one knows. The film and television adaptation rights of the original work "Lin Hai Xue Yuan" were transferred to Xu Ke by Cheng Yu'an. Cheng Yu'an originally planned to film it himself, but due to schedule reasons, Cheng did not have time.

, it happened that Xu Ke was interested, so Cheng Yuan transferred the copyright to him. However, there was one requirement: Xu Ke could not magically change the original work, and the heroic spirit of the original work must be retained. Remote professional screenwriters would participate in the script creation, and Cheng Yuan would personally be responsible for the final review of the script.

.So you don’t have to worry that Xu Ke will modify "Taking Tiger Mountain Out of Wise" so that no one will recognize it."

The three characters Cheng Yu'an are now a golden sign. As long as this card is promoted, the market response will not be bad.

Yuan Yuan also had some responses to this revelation. Among the highlights released on the official Weibo of "Taking Tiger Mountain" that day, there is a scene of Cheng Yu'an discussing the script with the screenwriter team.

It was confirmed from the side that Cheng Yuan participated in the script creation of "Taking Tiger Mountain by Wisdom", which reassured the audience about this story.

"The story of "Lin Hai Xue Yuan" takes place in the north, where we place the most materials and advertisements. However, we have also exceeded the quota for several major ticket warehouses in Guangdong Province. In terms of advertising, we give Xu Ke no more treatment than anyone else.

The guide is just worried that the audience will not pay for the commercial blockbuster with the main theme."

"Why don't you pay for it? I watched it. It's very good. The special effects, action, and story are all very good. Let's take the second place and compete for the first place." It's a bit crazy to say that winning the Lunar New Year title is a bit crazy. Let's stay in second place and compete for the first place.

"I know what you are worried about. Jackie Chan's "Heavenly Generals" and Chen Kun and Li Bingbing's "Zhong Kui Conquers the Demons" are coming next. What you should worry about are also "Twenty Again" and "Taking Tiger Mountain by Wisdom"

"It was almost out at that time."

On New Year's Day next year, I will show off my stupidity, including "Macau 2", "Wolf Totem", "Zhong Kui's Demon", "Where Are We Going, Dad 2", "Twenty Again" and the Hong Kong film "Up to the Sky".

There has never been a year like this in the past, and the production team of "Twenty Again" is almost dying of worry.
Chapter completed!
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