Chapter 463 Potatoes
Jiang Xuerou is a very traditional content creator.
She prefers original stories, which can be seen from her achievements during the Zhouyi period.
After entering remote control, Jiang Xuerou took on the position of chief producer, and she and Chen Zhixi were in charge of the production business. She loved martial arts, but had to admit that the era of martial arts had passed. She was very sorry, but there was nothing she could do, so she spent more time with
All my thoughts are spent on the original scripts written by the Literature Club.
"The hottest topic in the industry last year was Sino-US co-production," Jiang Xuerou told reporters, "but we are very cautious about Sino-US co-production and have not acted rashly. The company will try a new production model this year, which we call 'a book'
Two beats'."
When reporters asked about the specific process of this model, Jiang Xuerou explained: "After carefully studying the co-production model, we did not find that this model has a brighter future." As the remote chief producer, Jiang Xuerou's words are very influential in the industry.
After the words came out, I didn't know how the industry would react. "After all, cultural barriers are not easy to bridge. So we thought about another way. If the two teams use the same story and the same script and make adjustments that suit their local areas,
Will this kind of cooperation achieve better results than co-production?"
The concept of one book and two pictures is relatively easy to understand. A reporter asked: "Mr. Jiang, how is the company progressing with this project now?"
"We will first try to make two films from one Chinese and Korean film, and we are currently communicating with the Korean team about the script."
"Oh, by the way," Jiang Xuerou added, "Tudou Video's 'Super Online Drama' plan will also be fully launched this year. The first drama is expected to be launched in April this year. It is guaranteed to be a good story that you have never seen before."
If one item is not enough, then another one will be exploded!
Reporters will always have something to write when they get back.
But in fact, Jiang Xuerou’s words did not receive strong feedback from the industry.
Sino-US co-productions are the hottest thing right now. People and ghosts are all trying to catch this train. As the boss of the industry, you have such a big company in the United States. It is said that no one has an advantage over you in making Sino-US co-productions. Why are you so conservative all of a sudden?
Woke up?
Jiang Xuerou said that she cannot see the future of Sino-US co-productions, but the market is hot now, so if we take one step at a time, the future will be like this, isn't it?
As for Tudou Video’s so-called “super web drama” plan, no one pays attention to it.
What is a web drama?
Synonymous with shoddy production, it is at the bottom of the film and television contempt chain.
It’s not that no one is making online dramas. Fox Factory’s “The Man with a Thread in Silk” has received really good response and airplay volume, but dog meat is not on the table. Who in the serious drama world would watch this kind of stuff?
The actors themselves don’t even watch online dramas.
"The Man with Hanging Silk" If it weren't for Boss Zhang's great reputation, look at how many people would pay attention to him.
The industry believes that remote and Tudou's online drama production is probably not much different from Fox Factory.
Relying on Yuan Yuan's strong connections in the entertainment industry, he gathered a few stars and achieved short-term prosperity.
Within a year or two, the stars naturally dispersed as they saw no improvement in their status and resources.
After taking control of Tudou remotely, we immediately started integrating internally.
The first thing is to replace all the Wandao management headed by Wang Xiangyun - the euphemistic name is to transfer them to Wandao to develop the market, but in fact Tudou.com only has a shelf in Wandao.
Invite back the retired potato veterans Zhao Liang and Li Yongjin.
In terms of content, Tudou is the first video website in China and even the world to produce personal videos and micro-films.
At that time, Tudou’s slogan was: “Everyone is the director of life.”
Wang Wei’s team has a very vicious vision!
Lao Shi, Director Ao and other ancient masters and other UP owners were all born in Tudou.
When integrating Tudou content remotely, add dramas, games, live broadcasts and other channels, follow the example of Station A, and activate the barrage function.
In terms of content creation, in order to motivate outstanding creators, Tudou proposed an incentive plan last year with a bonus pool of up to 200 million.
With an excellent creative team, Tudou will even help them incubate into a company.
A few days ago, Tudou.com announced that it would help the team of website guru Mingshou Yi Xiaoxing to establish Wanhe Tianyi Film and Television Culture Co., Ltd.
Wanhetianyi will also fully transform into the field of mini-series.
Yuan Yuan's huge film library is even open to Tudou.com, which made Yuan Yuan's copyright manager very dissatisfied.
We are our own people, but the price offered by Tudou.com is too low!
Cheng Yu'an seems to have foresight on film and television rights, and would rather sell the exclusive online broadcast rights at a lower price, let alone a long-term contract of five or ten years.
Not to mention anything else, LeTV's boss Jia offered 120 million to buy out the online rights to the drama "The Legend of Zhen Huan", but Cheng Yu'an was surprised not to sell it.
It was sold to Tudou for 33 million yuan for exclusive 10-year online broadcast rights.
Not only "The Legend of Zhen Huan", but all the TV series from "Young Emperor" to "Wulin Gaiden", "Bright Sword", "Before Dawn", "Eternal Number" and so on, all 760 million were packaged and given to Tudou.
The same is true for movies. The film libraries of Yuan Yuan and Jiahe were both given to Tudou.
The copyright department is furious!
The copyright dispute is becoming more and more fierce, and remote films, whether they are movies or TV series, have always been popular in the market.
Not to mention that 10 out of 10 of the best-selling movies every year are produced by remote control, which is crazy. At least six out of 10 are produced by remote control or participation.
Every year through operation, the copyright department receives a lot of bonuses every year.
As a result of Cheng Yu'an's actions, the copyright department's profit dropped by 30%.
This is not how you help your own people. The copyright manager went to Cheng Yuan to argue.
Cheng Yuan knew that such assistance was indeed too generous, so he promised that Yuanyuan would only provide low-price copyright assistance to Tudou for a period of 3 years. If Tudou was still unable to achieve profitability after 3 years, the subsequent copyright price of Tudou and Yuanyuan would be
Just go by the market price.
This made the big guys in the copyright department feel relieved.
…………
After "囧囧" exceeded one billion, the daily growth returned to tens of millions, gradually giving up the market.
After "Avatar" became popular during the Spring Festival, it also became a popular time in January and February every year.
In January this year, 27 movies were released, which was even more aggressive than the Lunar New Year movie in December.
Especially after mid-January, a lot of cartoons are released: "Green Forest Adventure", "Pleasant Goat and Big Big Wolf: Joyfully Celebrate the Year of the Snake", "Little Flying Tigers", "Porulu Ice and Snow Adventure", etc.
Maybe it was the official school holiday at that time.
There are also many mainstream market movies in January, starting with "Manslaughter", which will be released on the 10th and is co-produced and distributed by Yuan Yuan Guangxian.
Then there is "Happy Home" by Happy Family, which will be released on the 15th. Happy Family has many fans!
There are two Hollywood blockbusters at the end of the month: "Skyfall" and "Cloud Atlas"!
Speaking of the latter, "Cloud Atlas" was released in North America and some European countries as early as November last year.
It received good reviews, but the box office was poor.
First week revenue in North America was US$9.61 million.
These are Tom Hanks and the Wachowski siblings.
Chapter completed!