Chapter 292 New Variety Show
Let me put it bluntly, Mango Channel is definitely the most popular among local satellite TV stations at this stage, and it is also the most influential.
In 2002, the strategic positioning of "targeting entertainment, targeting young people, and targeting the whole country" was established, highlighting the channel characteristics of "youth, beauty, and fashion".
This is definitely a big move that can be written into the history of Chinese television development. At that time, a provincial satellite TV dared to reform like this, which shows the extraordinary courage of the people behind it.
This has to convince others.
But everything has pros and cons. If you eat youth entertainment, you have to accept the negative effects it brings. For example, many people think that Mango Channel is too noisy and does not have the stability that a provincial satellite TV should have.
Therefore, many locals in Hunan Province say that they do not watch satellite TV, but all watch economic TV.
But no matter what, one point cannot be ignored. Mango TV is super rich!
They took a fancy to "Bu Bu Jing Xin" and had already reached a preliminary cooperation intention.
Mango Channel will bear part of the cost of "Bu Bu Jing Xin".
The film purchasing department actually came to visit the crew of "The Dark Side" for other reasons.
"Director Zhang, please take a seat." Cheng Yu'an entered the conference room and greeted everyone on the Mango Stage.
Remote cooperation with Mango Channel is relatively rare, and most of the dramas sold to Mango Channel are second or even third-round.
The other party, Director Zhang, flattered him: ""The Dark Side" cost 5 million and Director Cheng also supervised the entire production. It is rare for a great director like Director Cheng to be so willing to support the underachievers."
Cheng Yu'an smiled, accepted her flattery, and said, "Director Zhang is here this time?"
"Ouch, look at me." Director Zhang patted his head, "I heard that the company is preparing a variety show called "Run, Brother!". Our station is very interested in this show and wants to cooperate with Director Cheng.
"
Cheng Yu'an smiled: "Who doesn't know that in domestic variety shows, you, "Basic", are the boss. Not just anyone can get on if they want to."
The conscience of heaven and earth, Cheng Yu'an's words really have no other meaning, they are just stating a fact.
But when Director Zhang heard these words, he felt that Cheng Yu'an was expressing dissatisfaction to him.
Before the release of "The Martian", they originally wanted to promote "Hometown" on the show, but "Homeland" said that the later schedule was full and rejected "The Martian".
In fact, who doesn't know? They just don't expect "The Martian", which costs 300 million, to be a hit.
Director Zhang chuckled: "I'm not in charge of "The Base Camp". Don't worry, Director Cheng, "Step by Step" will definitely be on it. And I'm telling you, if you want to be on any of Director Cheng's movies in the future,
"Basecamp", tell me two months in advance and I will do it!"
"The Martian" pushed Cheng Yu'an to the throne of the highest-grossing director. Now it is really not Cheng Yu'an who is begging for "Base Camp", but "Base Camp" begging for Cheng Yu'an to come again.
Of course Cheng Yu'an agreed: "I will definitely have to trouble "Base Camp" in the future."
In fact, when domestic variety shows become popular all over the country, and "Basic Camp" continues to commit suicide, its promotional role will gradually decline.
If nothing else, "Running Man" is finished, and its promotional effect is no worse than "Camp".
Cheng Yu'an turned around and said: "Mango Channel already has "Base Camp". If we buy another outdoor reality show variety show, "Base Camp" won't have any objections?"
Director Zhang was at a loss for words. Indeed, "Camp", as the golden signature of Mango Channel, is now at its peak. If the channel buys another variety show, it's hard to say whether it will be successful. If it is successful, what do you want the "Camp" project team to think?
.
Seeing that the other party was silent, Cheng Yu'an said: "We are in contact with Zhejiang TV Station for this program and have basically confirmed the cooperation. "Running Man" can only be missed."
Cheng Yu'an continued: "If Director Zhang really wants to buy a variety show, I have a good idea."
"Oh? Director Cheng, please speak."
"Music talent show."
Director Zhang thought he could tell what flowers were coming from, but this is it.
Mango Channel saw that "Super Girl", a collaboration between Remote and Beijing TV, was so popular that it also followed the trend and created men's music talent shows such as "Happy Boys".
Although the effect is good, it is far behind compared with "Super Girl".
Cheng Yu'an patiently explained: "I don't hide it from Director Zhang. After "Super Girl" has been running for so many years, this model is almost unplayable. The company is considering shutting down "Super Girl". The variety show department has two projects this year, one is
The previous "Running Man" was jointly developed with South Korea. It was a music talent show, and it will be announced to the public in a few days."
"Director Cheng, can you tell me more about this program?" Director Zhang was obviously interested.
There is no conflict between the talent show and "Basic Camp" at all. She also feels that music talent shows like "Super Girl" and "Happy Boy" will be boring after another two years.
Since "Super Girl" became popular, major TV stations have launched music talent shows one after another. Over the past few years, audiences have long been tired of watching this model.
"The company calls this program "The Voice of China" internally. We plan to invite four big names in the music industry, such as teacher Liu Huan. Four people sit on four chairs, turn around, and the contestants will come on stage to sing.
The instructor cannot see the appearance of the contestants, but only chooses them based on their voices..."
Cheng Yuan told Director Zhang the general pattern of "The Voice".
Director Zhang is indeed very excited: "This model is great. After selecting people, there will be group competitions and finals. The key is to select people based only on their voices, which can give the audience who are used to watching idol talent shows a fresh feeling. And in terms of marketing,
It’s easy to do, and it’s a return to pure good voice. Well, it’s good.”
Cheng Yu'an further baited her: "The company has decided to do this program internally, and a bidding meeting will be held in a few days."
"Besides, I shouldn't have said this..." Cheng Yu'an was embarrassed.
"Director Cheng said it doesn't matter. There are no outsiders here, and no one will spread the word." Director Zhang assured him.
"In terms of the influence of various satellite TV stations across the country, Beijing TV is indeed not as good as your Mango TV station." Cheng Yu'an stopped complaining. It would be inappropriate to continue talking.
Director Zhang immediately understood what Cheng Yu'an meant. He simply meant that Beijing Satellite TV could not handle remote programs, and the remote variety show department was planning to change a partner.
Director Zhang smiled and said: "Although the program will be announced in a few days, I still want to thank Director Cheng for telling us about this in advance. Don't worry, although the variety show procurement is not under my control, I will definitely bring the news to the station for bidding.
We will definitely go."
"Director Cheng's crew is very busy, so we won't bother you." Director Zhang stood up and left, "Call me when you come to Hunan Province when you have time in the future, and I will definitely welcome you."
"Definitely," Cheng Yuan said with a smile, "Xiao Zheng, help me see Director Zhang off."
Chapter completed!